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Tag: PR

Tag: PR

Hit a Home Run with a Perfect Pitch

In baseball, the perfect pitch rockets right past the visiting batter as they take a desperate swing at the ball, which is already in the catcher’s glove as the umpire calls strike three, much to the delight of the home crowd. In public relations, though, the perfect pitch is a soft, underhanded lob that the […]

3 Proven Ways to Maximize the Value of Your Content

SEO is almost constantly evolving, growing and becoming more complex, but regardless of how search engine optimization techniques change; content will always be an important component of online marketing initiatives. While a majority of my posts emphasize the benefits of rich content and multimedia within Internet marketing campaigns, the role of blogs, articles and other […]

A New Kind of Link Profile

Link building strategies have come a long way since the early days of SEO and search algorithm updates such as Google’s Panda and Penguin have made the process even more complex.  Formerly, link profiles existed merely to bolster the authority of pages within the SERPs.  However, the quality of those backlinks was not deemed to […]

Things I’m Doing When I Should Be Working

  (Looks around)  Psst.  Hey you, come here.  I have a secret.  I’m not always ‘working.’  Well, better defined, I’m not always doing what I’m paid to do.  You see, I’m not being disobedient or having a Peter Gibbons moment.  I love my job.  I’m just not always doing it.  (Gets up, stretches, does some […]

Reframing, Essential for Branding and Rep. Management Domestically & Abroad – p.2

In yesterday’s post, I opened the discussion on reframing and described what it is and the background of why it is important. Today, let’s look at the tactics used and how it is relevant both at home and internationally. In communication with your audiences, the larger conversation that captures the large-scale dialogue between a company […]

Computer-Chair Quarterback Public Relations Frustrations

  I’m an ‘armchair PR quarterback.’  I have experience in the field, but currently reside in PR hibernation, focusing professional attention on writing and internal marketing.  However, my former professional sentiments can’t help but fuel my interest and inner passion.  I regularly trace the PR operations of brands, shouting at the computer screen like an […]

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