Film director Baz Lurhmann is nobody’s fool. When he took the classic text “The Great Gatsby” and adopted it to the screen, he knew that there was no great film version of this beloved book. It had been attempted in the past but never done very well, so when Lurhmann took “The Great Gatsby” and brought 1922 into 2013, he used every avenue available to him – including social media marketing. Here are some ways that 2013’s “The Great Gatsby” film used social media marketing to drive home the experience.
The cover photo on “The Great Gatsby” Facebook page sets the tone for the film. The classy, wide shot shows all the principal players and really drives home the style that Lurhmann was going for.
“The Great Gatsby” has custom tabs to help drive fans to the movie theaters. This is nothing all that original, but the fact that fans of the film could simply click to “like” or “buy tickets now” made the transition from computer screen to movie screen seamless.
The volume and quality of material available on “The Great Gatsby” Facebook page makes for great shareable content. There are photos, quotes, videos, behind the scenes information on the making of the movie, and so much more, which allows fans to really see what this film is all about. Content like this went viral on the movie’s Facebook page, which created even more buzz for the film.
There was no shortage of video clips posted online to promote “The Great Gatsby”. Filmmakers need to realize that as soon as they put their films out into the world, they will be available for viewing online, so the key is to provide impactful clips to catch the interest of the online audience before others do. The producers of this movie certainly understood that, and the fact that they offered so much in terms of video clips on all platforms kept fans engaged and wanting to see more on the movie screen.
In the Twitter universe, “The Great Gatsby’s” social media presence also scored big. The use of hashtags for fans to connect and share pictures (#GatsbyPics) made the social media marketing experience interactive, inclusive, and effortless. The marketing team continues to engage with those who mention the film on Twitter, which increases the fans’ enthusiasm for the film. Here is an example of fans on Twitter showing off their Gatsby-inspired outfits before attending the film and sharing it using the hashtag #GatsbyPics. This was later retweeted by “The Great Gatsby” Twitter account.
Another really smart social media move was the Tumblr Fan Art Challenge. Fans were asked to create an original piece of art from the “The Great Gatsby” film for a chance to win a trip to New York City for the film’s premier. This increased fan engagement, and, like so many of the other social media platforms, led to the fans doing the promoting for the film! Something else to keep in mind is that “The Great Gatsby” took advantage of its other social platforms to promote the Tumblr contest. Below are some of the entries from the Tumblr Art Challenge displayed on Pinterest.
People love seeing celebrities in their natural habitat, and “The Great Gatsby” definitely didn’t have a shortage of celebrities for fans to get excited about. There was major online interest in the flurry of Instagram photos showing actors and actresses from the film strutting their stuff on the red carpet.
Every Aspect of the Film’s Social Media Promotion was Great
From Facebook to Twitter to Tumblr to Instagram, “The Great Gatsby” took its social media marketing presence to the next level. By engaging the audience, allowing exclusive peeks behind the curtain, and giving like-minded movie goers a way to connect via social media, this film has certainly cast a new mold for future films to follow. Viewers of big blockbusters can expect plenty of chances to connect on social media going forward.
What did you think of “The Great Gatsby’s” social media marketing presence?
In the early days of the Internet, text was the predominant medium through which information was shared with the masses. In a time before broadband connections, HD videos and even Facebook, the Web was more about functionality than style. While these technical limitations made for a lackluster user experience, they did create a solid blueprint for today’s Internet.
When the Web was ruled by text and rudimentary HTML code, pages had to be coded very efficiently in order to load quickly and images and videos were simply out of the question. Although text still plays a crucial role in the modern Internet, technological advancements have placed multimedia and rich content front-and-center.
A Tale of Two Browsers: From Mosaic to Chrome – The Evolution of Digital Content
A Changing of the Guard
As YouTube, Pinterest and other popular sites geared toward images and videos continue to grow, the focus has begun to shift away from text as the primary form of content on the Internet. Today, virtually every website utilizes extensive imagery or video content to engage audiences. Social networks are certainly no exception.
In fact, social media posts or tweets containing images or videos are more likely to be shared or “liked” than those exclusively comprised of text. The bottom line is – rich content is the key to a more effective Social Media marketing strategy.
How to Engage Your Audience with Photos & Videos
Though I specifically cited YouTube and Pinterest as “media-focused” networks, other social profiles can equally benefit from rich content. Facebook, Twitter, Google+ and LinkedIn have all recently added enhanced video and photo integration capabilities for user and business profiles. This functionality allows users to more easily display rich and engaging content.
However, it is always important to consider your audience. When creating new rich content, first ask yourself if your consumers would find it helpful or intriguing. Originality, creativity and even humor are all elements of successful content. Keep it relevant, fun and informative. Developing infographics, instructional videos, customer testimonials and new or upcoming product photos are all engaging ways to reach your social following.
Every successful Social Media Optimization and Marketing campaign begins with delivering quality content to your followers. By offering up unique, captivating videos and images as part of your content strategy, you’re well on your way to Social Media success!
Want to learn how to get even more from your Social Media marketing campaign? Ask our Experts or share your thoughts in the comments below!
I hope you brought a few extra cookies to the lunch table, because with the way SEO is evolving, you’re going to need to make some new friends – and those friends are Twitter and Pinterest.
I’ve been SEO writing for several years, and the increasing overlap of the two circles in the Venn diagram of “content” and “social media” is the biggest change to which I’ve had to adapt. Now, there’s scarcely a time when I’m in the process of writing or posting a blog post, article, infographic, or what-have-you and I don’t visit one of these social media platforms. This is not to say that there isn’t a place in the SEO world for Facebook, Google+, Instagram, LinkedIn, Yelp!, and the rest of the gang, because those provide a whole new slew of optimization opportunities. I’ve simply found that these two are a) largely accessible to content writers of any level of experience and/or expertise, and b) the ones that make it super easy to pigeonhole your audience.
Let’s delve further into how the writing and social media departments of SEO overlap, shall we?
When deciding on a blog topic, we know how important it is to choose a title that’s attention-grabbing. One way to go about that is to make sure it’s current and relevant. We’re a culture of short attention spans – we’re so connected that there are constantly a million different things competing for readers’ attention, and that’s why you need to be strategic if you’re one of those competitors. For this reason, you want to make friends with Twitter and, more importantly, its ‘Trending’ and ‘Discover’ tabs. Twitter is your inside source, letting you know what people are talking about right now – it lets you know what already has people’s attention, so all you have to do is stay on-topic so social media users can’t resist a click.
Keep in mind that hashtags are the best thing to happen to social sharing since sliced bread. Once you’ve posted your blog post or infographic, tweet it and slap one of those trending hashtags on it. Just like that, you’re automatically visible to the millions of people browsing that hashtag.
People go to Pinterest for ideas. You’ve got ideas, don’t you? Otherwise, you wouldn’t be writing that article or blog post. The best way to make use of Pinterest is to be creative: write a lively how-to blog post, or create an infographic with wild and interesting facts. (Another helpful tip from me to you: try not to get sucked in in the process.)
Once you create a pin of your post and post it to the relevant category, the nature of Pinterest does the rest of the work for you. You never know when something might go viral – I once pinned a blog post on bridal showers, and it got over 800 re-pins.
On the flip-side, if you don’t have ideas, you can be one of those people who uses Pinterest for just that reason. Go to the relevant category and see what’s getting the most pins – what are people interested in right now? On my feed right now, I can tell you that an article on how to make an all-natural slug repellent (yum) has tons of re-pins. It makes sense, it’s springtime and this is a current issue. Play off the seasonal idea since that seems to be working.
As I said before, one could easily make the argument for other social platforms and their usefulness, but based on my experience, these have the fewest limitations for both resources and sharing. They require the lowest level of craftiness (and don’t ask for any money, which is always a plus) for making what you share visible to a large audience, and it’s easiest to search for what’s popular on any given topic.
How does your content socialize? Comment and let me know, or drop me a line at email@example.com.
From celebrities to grandmas, everyone is using Twitter to share content and links. As one of the most popular social networking sites in the world, Twitter boasts a huge following. By increasing social influence on Twitter, businesses and individuals can reach a huge amount of people with little effort. Here are five ways anyone can gain Twitter followers fast!
1. Search for Keywords
Let’s say you have a business that sells picture frames online. By searching for keywords that other Twitter users post, for example the keyword “photo frames,” you can find Twitter users that might follow your account if you post about related content. Instead of simply typing “photo frames” into the search in Twitter, search for entire phrases that include your keywords or search for similar words like “picture frames” in order to have a more specific search result. Include words like “want” and “need’ photo frames to view who is interested in wanting your product in real time. After finding your targeted audience, reach out to them on Twitter and begin interacting with them by first following their account. Favorite their tweet and let them know what you offer, without overly self-promoting. Take it a step further and reply to them in a comedic way – they will appreciate it
Here’s a perfect example of this idea in action:
2. Analyze using Followerwonk’s Bio Cloud
By using Twitter analytics, you can find out more about followers and recognize trending data to gain more followers. The analytics app Followerwonk includes a bio cloud search tool that analyzes the bios of your current followers and displays the keywords most used. This feature will help you not only find other users to follow, but will map out and graph the demographics–age, gender, location and data related to your audience–so you can tailor your posts and interactions based on their Twitter activity.
3. Compare users with Followerwonk
By searching for information about your competition, you can strategize about how to grow your audience based on what other people in your industry are doing right. Using Followerwonk’s compare users feature, you can type in three Twitter handles of people or companies that are similar to you, whether they’re in your industry or sell the same type of products as you. The “compare users” search feature will show you which users follow two or three of the accounts. You should follow these users since they are obviously interested in the same product or niche that you are connected to.
4. Suck Up to People & Ask Questions!
Tracking users, following them, and engaging in a conversation with them usually results in them following you back. You can praise people by tagging them with their Twitter handle, favoriting their Tweets, and asking questions based on their expertise. This starts a conversation in which the user thinks positively about you right away and will consider following you. To sum it up, people like to be recognized. Hopefully, after they follow you, they will retweet or reply to your post, which will have your handle appear on their Twitter feed, and will result in their followers follow you.
Here are examples of conversations I started with Twitter uses about picture frames:
5. Use Twitter’s Advanced Search
Some users forget it even exists, but Twitter’s advanced search can be a valuable tool in finding more users to follow and be followed by as well as narrowing down exactly what you want to search for. This feature allows users to find Twitter handles, exact phrases, posts containing either or both search keywords, tweets sent to and from handles, keywords related to or near locations, tweets sent by a certain date, posts with links, and more.
Through user interaction and analysis, you will gain more followers and help increase your social media influence on Twitter. What tactics do you use in order to gain Twitter followers?
The folks at Nielsen are pretty good at media market research and providing extensive (and more importantly accurate) data within various verticals including entertainment, advertising and recently, a growing industry which combines both: Social Media.
In this year’s Social Media Report which Nielsen released earlier today, a staggering statistic was revealed regarding social media usage – Americans collectively spent 121.1 billion minutes on social networks in July of 2012 alone!
Image Courtesy of Nielsen
According to the infographic published by Nielsen, 5.7 billion of those minutes were logged via mobile devices, 40.8 billion were through apps and somewhat surprisingly, 74 billion minutes were attributed to desktop/laptop users. Even more surprisingly, apps and PCs experienced significantly more growth in this sector than smartphones and tablets.
What’s less shocking is Facebook’s continued dominance in the social media industry. The world’s largest social network accumulated an average of over 300 million visitors per month this year. Facebook also proved to be the most engaging network in terms of audience retention, as users spent more time on the site than any networks such as Google+, Twitter or Pinterest.
Speaking of Pinterest, the up-and-coming, visually-appealing social startup has earned the title of Fastest Growing Network of 2012, having grown by over 1,000% since 2011. Blogger, Twitter, WordPress and LinkedIn were amongst the other top networks this year.
What do these stats mean for business owners? Most importantly, they’re an undeniable indicator of social media’s staying power and usefulness as a marketing tool. Every minute that a user spends on a networking site sharing, following and liking is another opportunity for businesses to achieve greater consumer awareness and gain new customers. With literally billions of minutes a month being spent on social media, those opportunities are virtually limitless.
Furthermore, these statistics show that while Facebook is the most obvious target for Social Media Optimization & Social Media Marketing campaigns, rapidly emerging networks like Pinterest are truly capable of gaining market share and getting noticed in the social media landscape and shouldn’t be overlooked as potential marketing platforms. The data speaks for itself: Social Media is a valuable resource for businesses and those not utilizing it are undoubtedly missing out on one of the world’s largest and most effective promotional outlets.
What are your thoughts on Nielsen’s 2012 Social Media Report? I’d like to know your thoughts on how social media marketing will change in the year ahead. Leave a comment below, send an email or a tweet with your opinions and insights on the future of Social Media!
Throughout this year’s Presidential campaign, Twitter played an instrumental role. Both candidates expertly utilized the network and kept voters engaged by addressing major issues and promoting their public appearances. As our own social media expert, Mike Stricker pointed out in a comment on one of my previous posts; Barack Obama was even responsible for generating the most re-tweets in history for a political message on Twitter.
Following the election, Twitter released an interesting new application, the Political Engagement Map, which demonstrates the impact of the candidates’ most influential tweets.
The tool breaks down the tweets by state, engagement level and even keywords. Not only is it intriguing to see which tweets drove the best results for Romney and Obama, but it’s also interesting to learn more about the demographics which had the most online social influence on the campaign itself.
Furthermore, a re-working of the Political Engagement Map application could prove to be very useful to social media marketers in order to learn more about their own engagement levels and demographics. Although Twitter hasn’t announced any plans to develop the application beyond its current form, it is good to see the network delivering new offerings to its users and I hope to see more tools like this from Twitter in the future.
To check out the Political Engagement Map for yourself, visit https://election.twitter.com/map/.