The results are in and Barack Obama will remain in the White House until 2016, but after participating in the most costly campaign to date, what really gave the President the advantage in the polls?

Ken Wisnefski discusses Obama's last-minute Twitter interactions during Election Day 2012 and how social media impacted his campaign.

“Obama placed major emphasis on leveraging the Internet to engage with voters while John McCain virtually ignored leveraging social media and engaging with voters online,” wrote Kenneth Wisnefski, founder of the Internet marketing company WebiMax, in a statement. “Social media has only dramatically risen in prominence since then.”  Read more on I.B. Times.