Dan Heinkel

I'm tired of people saying online marketing is "all about great content."  Those people have a Kevin Costner mentality. Don't get me wrong--I have nothing against great content.  For all intents and purposes, I hope this blog post falls under that category.  But let's not be naïve either; great content isn't always the most popular, and it doesn't always drive the most sales. And if that's the case, can you really consider it all that great?  I can tell you one thing. The person who decides on your marketing budget probably won't. 

People say you should learn from your mistakes.  Not me.  I prefer to learn from other people's mistakes.  It can save you a lot of headaches and sometimes a little embarrassment.

My parents always told me not to care about what other people think of me. But, let's be honest--we all care a little bit.

Thanksgiving is just around the corner and I can taste it already.  Can you?

Most marketers, I hope, are familiar with traditional push-pull strategies.  But, me being me, I don't like to assume things--we all know what happens when you do that.

I'm going to give you a piece of marketing advice. Are you ready? Okay, here it goes: Sex sells.

I recently read a quote from Lewis Schiff of the Inc. Business Owner's Council who said: "Facts get recorded; stories get remembered."

This is my first blog post for WebiMax and I'd hate to start things off on the wrong foot. So, first and foremost, I'd like to apologize for misleading any Gene Simmons fans.  As much as I'd love to tie The Demon and Starchild to SEO, I think I'll save that for a later date.