How many times have you clicked on a link in a list of search results only to sit there and watch the little circle spin on your browser tab? Like everyone else, you probably hit the back button and proceed to click the next link in the long list of results. The speed of a website is a very important aspect of SEO that gets overlooked far too often. It is important that site owners start to make page load time a priority when optimizing their sites.

Communication between the client and developer is one of the single most important aspects of any SEO campaign. It is imperative that both sides understand where the other is coming from and what the roles and expectations of each side are. I will go over a few suggestions from both the client and the developers perspective to help break the communication barrier that gets in the way far too often. You will be surprised at how much smoother a campaign can go if both parties start the campaign with the right amount of information and a realistic expectation.

One of the most common SEO mistakes I encounter every day is the mishandling of 404 errors. URLs that return a 404 HTTP response code are a normal part of the web; just about every site has them. 404 errors can be served for a couple of reasons. Maybe you are trying to access a page that has been moved or no longer exists on the sites server, or maybe you misspelled the URL for that particular page. Although 404 errors do not have a direct correlation to your sites rankings, it is believed that too many of these errors can act as a signal to search engines that maybe your sites content isn't the best or most up to date for the query. The most important part is understanding how to approach them correctly in order to preserve user experience and link juice. This can be accomplished by creating a customized 404 page and installing 301 redirects when appropriate.