I'll admit, I'm getting a little hungry thinking about the impending Thanksgiving holiday, but that's not the [entire] reason I'm writing this blog post.
Think about this: a turkey takes all day to cook. I mean, you wake up at 8 AM to put that bad boy in the oven, and then you have to torture yourself for hours smelling the unfinished product. When it's finally done, the last thing you're about to do is throw away the leftovers. Who wants their hard work to go down the garbage disposal? So, for the next two weeks, it's gobblers and turkey soup aplenty.
And no one really complains about gobblers or turkey soup because, come on, they're delicious.
I promise I’m going somewhere with this.
When you write a really good piece of content, it's kind of like a Thanksgiving turkey. You put a good amount of effort into it, and you're going to make the most out of it – right? Because if you aren't, you should. There's no guarantee that when you write a really well-researched, informative, and/or interesting blog post, you're going to get as many pageviews as you'd want on it. There's no reason you should call it a loss, especially if it's something you think your target audience would want to know.
I was writing a blog post about the essential ways to winterize your home for a client who does HVAC installations and repairs. It's getting cold out there, and their prospective clients probably want to know how to winterize their homes to save energy and keep the house at a comfortable temperature. If they missed the blog post, they shouldn't miss out on the info! So, here are a few ways to make leftovers out of perfectly good content (without, of course, plagiarizing yourself).
Do you repurpose your content? What methods do you use?