MOUNT LAUREL, NJ -- (May 31, 2012) – WebiMax, a leading online marketing firm, will host a Webinar on June 5, 2012 at 2:00pm EST discussing the recent Google Penguin data refresh and the future of online marketing. Seats are still open although they are filling fast.
“I am pleased to announce we currently have over 500 registrants for our webinar” said Kenneth Wisnefski, who founded WebiMax in 2008. “Our team of experts will discuss the update in addition to offering tips for recovery and speak toward the future of online marketing.”
The panel will include Kenneth Wisnefski, founder and CEO, Todd Bailey, Vice President of Marketing and Digital Strategy, Michael Stricker, Director of SMO, and Chris Countey, Director of SEO Strategy at WebiMax.
Google, Inc., who maintains 66.4% of the U.S. search engine market share (according to comScore), released a major algorithm update titled “Penguin” on April 24 impacting 3% of all search queries. Their intention is to target search engine spammers and black-hat SEO tactics.
“The most common problem we are observing in the community is that there is a significant amount of marketers and advertisers who are unaware of the update and how their site has been affected” states Todd Bailey. “The fact is, Google updates their search algorithm over 50 times a month and many marketers lack the resources to stay up to date with the intense amount of changes.”
Bailey also states that “no WebiMax clients suffered from the Penguin as a direct result of our efforts”, and furthers “WebiMax has a mass amount of resources in-house and are helping over 75 new clients acquired in the past month after they were negatively impacted by the update in late April.”
“The Penguin update may be the single most important change Google has made to its search engine in the history of online marketing,” states Chris Countey. “They [Google] are looking for very specific types of links, some that companies are not even aware they have in their portfolio.”
With over 12 million U.S. searches conducted on Google last month alone, approximately 360,000 search queries were impacted. Such characteristics, including excessive links from low quality websites, unnatural links to increase PageRank for a specific keyword, and high keyword density, were targeted, amongst others.
At the time in which the Penguin update was officially released, Michael Stricker contends that many webmasters were unaware of it.
“We are distressed that many responsible webmasters and online business operators have suffered from Penguin and don't even know where to turn for help, how to identify the precise issues, what to do to fix their problems or how to build new traffic streams to transcend future updates,” states Michael Stricker. “Therefore many missed the warning about their significant drop in organic search engine traffic as a result of the Penguin algorithm update.”
Registration is open until 2:00pm EST on June 5 and individuals can register here.