April 15, 2012
Now that Rick Santorum has suspended his campaign and the race is on between President Obama and Mitt Romney, an unprecedented media war has begun. We've seen big media battles before. But in money, in woman- and man-hours, and in technical and strategic sophistication, this will be the biggest ever. Especially in Pennsylvania and other swing states, you'll see television ads from both camps, and from the semianonymous political action committees that have become the coin of the 2012 realm. Read more
April 5, 2012
Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced the online search industry has undertaken major changes in the past year and further indicates more changes are expected in the short-term. Read more
March 28, 2012
A heated debate has emerged over social media users’ right to privacy stemming from recent reports of corporations and government agencies asking potential applicants to surrender their Facebook login credentials during job interviews. Read more
March 16, 2012
The United States Postal Service recently announced the agency will consolidate or eliminate more than 35,000 jobs in the U.S. This comes as the agency has struggled over the past few years to generate a positive net-income. It is on a three-year plan to save $20 billion. Read more
March 12, 2012
The media frenzy surrounding the sudden rise of New York Knicks point guard Jeremy Lin may be cooling, but it offers important branding lessons on how small businesses can raise their profiles. Lin’s surge to fame primarily reflected through social media and traditional media coverage alike has given marketers and advertisers an opportunity to leverage a trending phenomenon. Furthermore, it provides an example of an age-old marketing tactic. Read more
March 11, 2012
It was a leaderless movement that waged war via new media. It got big people to back down and mighty corporations to change their ways. Stoked by the blogosphere and social media, the public outcry against talk-show host Rush Limbaugh may have helped spur an exodus of sponsors from his show, both nationally and locally. Read more
March 10, 2012
This is now becoming more than a trend — viral is, in large part, the future of marketing. We’ve seen the physics of viral, most recently with “Tebowmania” and then its maturation with “Lin-sanity.” But individuals, companies and now social causes are harnessing the exceptional power of viral for significant marketing gain. Read more
February 27, 2012
Facebook disclosed an eye-opening fact this month when it filed its plan to go public: 425 million members access the social network on smartphones and tablets. The disclosure sent up red flags for analysts, because the company also said it does not “currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven.” Read more
February 21, 2012
Facebook has designed Timeline to look the same on mobile devices as it does on PCs, although without the ads. Lieb said Facebook is also testing ads that appear like status updates on the news feed, yet remain in view longer, so they don't get pushed down and out of sight right way. The ad could start as a friend's "like" or other social activity, and only be seen within a friend's network, she said. Read more
February 15, 2012
When Boxer Floyd Mayweather wrote on his Twitter account Monday that ‘Jeremy Lin is a good player but all the hype is because he’s Asian,’ and then later followed up with a tweet saying, ‘I’m speaking my mind on behalf of other NBA players. They are programmed to be politically correct and will be penalized if they speak up,’ I thought it made sense to ask some of the 76ers what they felt about Mayweather’s comments rather than let him speak for them. Read more
February 10, 2012
When Facebook filed for its IPO last week, CEO Mark Zuckerberg revealed that the company generated $3.7 billion in revenue in 2011, 85 percent of it stemming from advertising. Currently, Facebook solely hosts ads on the standard version of its social media platform. However, the company recently inked a deal with Bango that will bring ads and mobile payments to Facebook mobile versions beginning in March. Read more
February 3, 2012
Facebook officially filed its IPO on Wednesday. The initial public offering is expected sometime in May and will value Facebook at $75 billion to $100 billion. The company generated $3.7 billion in 2011 revenue. As strong as this figure sounds at first, a savvy investor should look further in to its financials to see how Facebook generates so much revenue. It is reported that the social media titan generated 85 percent of overall revenue from advertising. Read more
January 26, 2012
WebiMax founder and CEO Ken Wisnefski announced the company now offers an extensive SEO Reseller Strategic Partnership Program. Headed by Stan Evans, this program gives other agencies the ability to offer a full suite of SEO services to their clients, while earning residual revenue. Read more
