July 19, 2012
Lin’s transition from New York to Houston will likely eliminate the ‘feel good story’ he projected now that he is set to make $25 million over the next 3 years,' Wisnefski says. 'The end of the short-lived Jeremy Lin era in New York will likely bring an end to “Linsanity” and impacts his brand. Kenneth Wisnefski discusses the impact on Lin’s brand. Read more
July 18, 2012
Kenneth Wisnefski is the brand strategist and Founder/CEO of WebiMax, an international Internet marketing company. He thinks “the second phase of the Lin brand, moving beyond the feel-good and overnight-sensation notion,” should prove highly lucrative, never mind his change of address. Read more
July 18, 2012
Kenneth Wisnefski, brand strategist and founder / CEO of WebiMax, noted that part of Lin’s charm was the backstory of a Harvard grad who was unwanted in the NBA and living on a teammate’s couch – then finding instant success. Read more
July 18, 2012
Playing with a big contract in a smaller market, one with approximately one-eighth of New York’s Asian population, Lin carries the burden of expected stardom in a new town. In New York the marketability (for an average Lin) would still be there because of all the media attention. Read more
July 9, 2012
Thousands worried that they would lose Internet access after the Federal Bureau of Investigation pulled the plug Monday on a safety net set up to keep machines infected with a widespread virus online. Kenneth Wisnefski discusses online security. Read more
July 3, 2012
Kenneth Wisnefski reviews some popular beach items and discusses their viability in today’s market. Read more
June 22, 2012
The success of Android and iOS in part depends upon the innovation provided for each platform by third-party mobile app developers, and some would argue that Android has taken a beating as a result. Here, Kenneth Wisnefski discusses the differences going forward. Read more
June 21, 2012
Retailers and consumer-products companies are increasingly using Twitter as a marketing tool, which has given them limitless opportunities to connect with their customers. Kenneth Wisnefski discusses some of the worst tweets of the year. Read more
June 20, 2012
Kenneth Wisnefski announces the addition of Bill Slawski to the WebiMax Team. Wisnefski also discusses some of the WebiMax processes. Read more
June 20, 2012
Kenneth Wisnefski, founder and CEO of WebiMax, announced the addition of SEO industry expert Bill Slawski to the WebiMax team. Read more
June 17, 2012
Pro basketball fans like using social media to talk up their sport, said Kenneth Wisnefski, CEO of WebiMax. The NBA Facebook fan page has over 13 million "likes," far ahead of any other pro sport, he said. Read more
June 14, 2012
Kenneth Wisnefski, online marketing expert and founder / CEO of WebiMax, feels “We are seeing a major player in the tech industry detracting from Google’s services and making them [Google] susceptible to losses in a market they have consistently dominated.” Read more
June 13, 2012
Given the personal nature of the NBA's players it is only natural for the NBA to embrace social media. "With the NBA, the players are more personal than some of the other sports. Kenneth Wisnefski discusses social media’s role in the Finals. Read more
June 13, 2012
Zynga may turn into a social gaming ghost town if it doesn't come up with a smart mobile strategy and some killer new games soon. Kenneth Wisnefski shares his response on Zynga’s outlook. Read more
June 13, 2012
Facebook is reportedly exploring the option of removing the minimum age requirement and allowing children under the age of 13 to access the platform with parental supervision. At this point, the social media titan requires users to register their birthdate at or above 13 years old. Read more
June 12, 2012
Kenneth Wisnefski, social media expert and founder and CEO of WebiMax, expects activity during the Finals to smash the record for Twitter chatter for a major sporting event. That was set during the New York Giants’ victory in the Super Bowl at 10,200 tweets per second. Read more
May 29, 2012
Kenneth Wisnefski discusses the use of mobile advertising on commuter rails. In particular, Wisnefski introduces the idea of QR codes in marketing strategies. Read more
May 28, 2012
Recently, proposed bills such as the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA) have stalled, largely because of negative backlash by Internet companies and, more importantly, the Obama administration. Kenneth Wisnefski discusses online security in addition to the proposed SOPA and PIPA. Read more
May 25, 2012
Kenneth Wisnefski discusses Facebook’s development and launch of the new Facebook Camera App. Read more
May 25, 2012
Since coming online in 2004, Facebook has risen to the top of the social-media landscape and asserted itself as the essential platform for connecting with people over the Internet. Kenneth Wisnefski discusses Facebook’s IPO and its impact on marketers. Read more
May 24, 2012
Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company will host a webinar discussing Google, Inc.’s recent Penguin algorithm update and the future of internet marketing. Read more
May 17, 2012
Kenneth Wisnefski visits with Mark Crumpton of The Bottom Line to discuss the Facebook IPO on the eve of the offering. Watch more
May 16, 2012
Just days before Facebook’s highly-anticipated initial public offering, some investors continue to fear an exodus of Facebook’s biggest advertisers if Mark Zuckerberg fails to tighten his focus on ad sales. The concern follows a report on Tuesday that General Motors (GM) will stop buying ads on Facebook, as it sees them as ineffective. Read more
May 14, 2012
"The Penguin update targets all the practices that search engine optimizers (SEO) have been doing for the past 10 years, such as getting paid links or spinning content articles and distributing them just to improve their ranking," Todd Bailey, search engine expert and vice president of marketing at WebiMax. Read more
May 11, 2012
Pick a concern, any concern. That’s what some Yahoo internal minds could be thinking about the brand’s present state of affairs. Where could the trail of anxiety begin? Read more
May 11, 2012
Pinterest is quickly becoming more popular than Facebook for merchants says social media expert Ken Wisnefski. Watch more
May 11, 2012
Being at the top of a Google search results page is a highly sought piece of real estate for many businesses. After all, being listed near the top of the results page on Google can be the difference between gaining new customers and losing them to another company. Read more
May 10, 2012
Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company received multiple awards from the Interactive Media Council, Inc. for 2012. WebiMax received the Outstanding Achievement Award and Best in Class award for the second consecutive year. Read more
May 9, 2012
Google Penguin is changing the search optimization game for small business, according to Todd Bailey of Webimax. He shares some suggestions on dealing with the changes with Alisa Parenti on Red, White and Blue Chips. Hear more
May 7, 2012
Google officially announced the Penguin update is one of over 500 annual updates to their search algorithm, however the problem is the amount of sites that were wrongfully flagged. Last year when the company released their Panda Update, over 40% of websites were wrongfully penalized. Read more
