WebiMax Blog

The popularity of Twitter has skyrocketed over the last several years, but despite its undeniable success, many companies have still failed to capitalize on the platform.  Quite simply, some brands don't fully understand what Twitter has to offer.  What exactly does Twitter offer that makes it unique and useful to businesses?  Instant gratification.

By the end of 2012, many former trends and practices in SEO will be effectively rendered obsolete.  While certain tactics were never seen as "white hat" and were always frowned upon by Google, algorithm updates such as Panda and Penguin are intended to phase them out entirely.

In the past year, the search industry is changing more rapidly than it has in quite some time.  A former leader in the field, Yahoo!, is facing deficits and has recently laid off 2,000 employees.  Google has increased their emphasis on G+ and their search functionality is now just a part of a larger business model.  There is still a place for search on the Internet, but today, user expectations have risen and sites offering little more than search have lost much of their appeal.

Lately, social media has been shown to work wonders for many Internet marketing campaigns, but some SEOs still have difficulty leveraging social networks to work in their favor.  Networks such as Facebook and Twitter have been playing a larger part in optimization strategies and are often useful in driving traffic to pages.  However, even social media is not always entirely effective.  So, what exactly can marketers do when their social media campaigns fall short?

Both social media marketing and mobile E-Commerce are becoming more prolific and in the years ahead, are expected by experts to generate even more revenue and visibility for businesses that utilize them.  Although major companies such as General Motors have reduced their social media advertising spending due to lackluster results, their social marketing efforts have remained intact.  Additionally, Apple and Google have seen an increase in revenue through their mobile shopping platforms on iOS and Android.  However, the growth of mobile commerce and social media marketing are likely to become more connected over the next several years.  As social network usage and usership continues to rise on mobile devices, businesses will expend more of their marketing efforts on various social platforms.

In an exclusive interview, Ken Wisnefski, Founder and CEO of WebiMax, talks about some of the major shifts taking place right now in the digital world – such as so-called social-search, Panda and Penguin Algorithm updates that change the game for backlinks, the keys for running successful online marketing campaigns, and so on. He also shares some insights, marketing tips and much more.  Read more

Social media allows her to keep her name and brand out there,” says Wisnefski, who thinks Douglas and others can use it effectively to promote exhibition tours, the better to keep her athletic prowess out front after London, at least occasionally. “But it can also go the other way, as with Michael Phelps.”  Read more

For Kenneth Wisnefski, founder and CEO of internet marketing company WebiMax, the story marks a seminal moment in the growth of Twitter from a startup into a six-year-old company.  "They've become more of a 'business,' whereas a year ago they might have looked at things a little bit differently," said Wisnefski.  Read more

Todd Bailey, SEO expert at WebiMax claims that “Google search is now releasing over 50 updates each month to their search engine, disrupting any consistency of guidelines and punishing small businesses that lack the resources to respond.”  Read more

“People used to take days off from work in the summer to watch the Olympics,” said Kenneth C. Wisnefski, founder and chief executive of Internet marketing company Webimax. No longer. Wisnefski expects to see a drop in midday TV ratings because people will check their Facebook and Twitter accounts for real-time updates while on the go.  Read more

“We simply have never seen such comprehensive engagement as this,” states Kenneth Wisnefski, social media expert and Founder/CEO of WebiMax. “Social media, and Twitter specifically, is driving an unprecedented, real-time, and interconnected experience that improves spectatorship and promotes the Olympic brand – the pinnacle being the London Eye Twitter Positivity Lightshow.  Read more

How can parents stay one social medium ahead of their kids? Todd Bailey, vice president of marketing and digital strategy at WebiMax, talks with Alisa Parenti in Money, Markets and More.  Listen to the Live interview here

Kenneth Wisnefski catches up with Mark Crumpton on his daily show “The Bottom Line” to discuss Facebook’s Q2 report and gives insight as to the remainder of 2012 looks like for the social media company.  Watch the Live interview here

Kenneth Wisnefski speaks with former N.Y. Governor David Patterson on the Penn State child abuse allegations.  Wisnefski digs deep in to the implications on the University and discusses their options from a reputation management stand point.  Listen to the Live interview here

Kenneth Wisnefski discusses with ESPN Radio the implications on Penn State and their reputation going forward.  Listen to the Live interview here

Todd Bailey, Vice President of Marketing and Digital Strategy at WebiMax discusses the important steps that needs to be taken by Penn State University in wake of the child abuse allegations.  Watch the Live interview here

“Sometimes businesses become one-dimensional. If they start to fall behind in one core area of their work, they lack the support beams to continue their success and hedge against challenges in other areas,” says Kenneth C. Wisnefski, founder and CEO of WebiMax.com, an Internet marketing company. It’s an important lesson for entrepreneurs and business owners.  Read more

The United States Supreme Court largely upheld the Affordable Care Act in a 5 to 4 decision, marking a major victory for the Obama administration and greatly impacting small businesses.  Kenneth Wisnefski discusses the impact of the Affordable Care Act on small businesses.  Read more

We know the Houston area is receptive, given the success of Yao Ming. In addition, the inroads that were developed with Yao Ming in the international Asian market can carry over and impact Jeremy Lin’s brand recognition.  Read more

Nowadays that’s a big aspect, when marketers can look to some kind of metric to understand how beloved someone is by the public,” says Kenneth Wisnefski, a brand strategist and CEO of the Internet marketing company WebiMax.  Read more