Throughout this year’s Presidential campaign, Twitter played an instrumental role. Both candidates expertly utilized the network and kept voters engaged by addressing major issues and promoting their public appearances. As our own social media expert, Mike Stricker pointed out in a comment on one of my previous posts; Barack Obama was even responsible for generating the most re-tweets in history for a political message on Twitter.
Following the election, Twitter released an interesting new application, the Political Engagement Map, which demonstrates the impact of the candidates’ most influential tweets.
The tool breaks down the tweets by state, engagement level and even keywords. Not only is it intriguing to see which tweets drove the best results for Romney and Obama, but it’s also interesting to learn more about the demographics which had the most online social influence on the campaign itself.
Furthermore, a re-working of the Political Engagement Map application could prove to be very useful to social media marketers in order to learn more about their own engagement levels and demographics. Although Twitter hasn’t announced any plans to develop the application beyond its current form, it is good to see the network delivering new offerings to its users and I hope to see more tools like this from Twitter in the future.