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WebiMax Blog

Digital marketing tips and advice.

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August 21, 2012

Kenneth Wisnefski, founder and CEO WebiMax, a leading online marketing firm founded in 2008, announced "in our first year of eligibility for the Inc. 500, WebiMax is pleased to be included in this famed list and be placed amongst the nation's top tier of private organizations experiencing explosive growth."  Read more

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August 21, 2012

Inc. magazine today ranked WebiMax No. 37 on its 31st annual Inc. 500, an exclusive ranking of the fastest-growing private companies in the United States. In addition, WebiMax is the highest ranked New Jersey-based private organization on this list.  Read more

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August 21, 2012

Recently, SEOs may have had difficulty relying on link building strategies that previously helped create page authority within Google's SERPs.  Google's new link evaluation process is definitely taking a toll on low-quality links and is forcing developers to find better methods of building backlinks.  Despite Google's apparent emphasis on link evaluation lately, backlinks are still an important factor in organic SEO success.  The question on the mind of many SEOs at the moment is: "How can I build high-quality, relevant links that Google won't penalize as spam?"  The answer may be more obvious than some might realize.

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August 20, 2012

Some big retailers are joining forces to develop their own mobile payment app, but Ken Wisnefski, CEO of WebiMax, voices some concerns about their plans. He joins Alisa Parenti in Take on Tech.  Listen to the Live interview here

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August 20, 2012

Worldwide electronics retailer Best Buy recently announced the appointment of Hubert Joly as the company's Chief Executive Officer.  Joly, the former CEO of Carlson, replaces interim CEO G. Mike Mikan who had occupied the position since Brian Dunn resigned in April.  Following news of Joly's hiring at Best Buy, the company's stock prices have rapidly declined, reaching a low of $18.74 on the afternoon of Monday, August 20th.  Additionally, Best Buy founder and former chairman, Richard Schulze, has offered to purchase the company and return it to private ownership for over $8 billion.

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August 20, 2012

Twitter has released a bit of news that appears to have angered the developer community. But it's not just app developers that should take pause with the latest news from the people at Twitter. Social media companies might be just as affected depending on what tools they use to run their campaigns.

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August 17, 2012

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August 17, 2012

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August 17, 2012

The popularity of Twitter has skyrocketed over the last several years, but despite its undeniable success, many companies have still failed to capitalize on the platform.  Quite simply, some brands don't fully understand what Twitter has to offer.  What exactly does Twitter offer that makes it unique and useful to businesses?  Instant gratification.

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August 16, 2012

By the end of 2012, many former trends and practices in SEO will be effectively rendered obsolete.  While certain tactics were never seen as "white hat" and were always frowned upon by Google, algorithm updates such as Panda and Penguin are intended to phase them out entirely.

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August 16, 2012

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August 16, 2012

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August 15, 2012

In the past year, the search industry is changing more rapidly than it has in quite some time.  A former leader in the field, Yahoo!, is facing deficits and has recently laid off 2,000 employees.  Google has increased their emphasis on G+ and their search functionality is now just a part of a larger business model.  There is still a place for search on the Internet, but today, user expectations have risen and sites offering little more than search have lost much of their appeal.

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August 15, 2012

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August 15, 2012

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August 15, 2012

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August 14, 2012

The internet is abuzz about the App.net project that has shattered its fundraising goals days before its target date listed on their pseudo-Kickstarter site. If you are a professional who handles social media campaigns or you're a business owner looking to hire a firm to handle a campaign for you, this development should pique your interest.

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August 14, 2012

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August 13, 2012

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August 12, 2012

Lately, social media has been shown to work wonders for many Internet marketing campaigns, but some SEOs still have difficulty leveraging social networks to work in their favor.  Networks such as Facebook and Twitter have been playing a larger part in optimization strategies and are often useful in driving traffic to pages.  However, even social media is not always entirely effective.  So, what exactly can marketers do when their social media campaigns fall short?

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August 10, 2012

Both social media marketing and mobile E-Commerce are becoming more prolific and in the years ahead, are expected by experts to generate even more revenue and visibility for businesses that utilize them.  Although major companies such as General Motors have reduced their social media advertising spending due to lackluster results, their social marketing efforts have remained intact.  Additionally, Apple and Google have seen an increase in revenue through their mobile shopping platforms on iOS and Android.  However, the growth of mobile commerce and social media marketing are likely to become more connected over the next several years.  As social network usage and usership continues to rise on mobile devices, businesses will expend more of their marketing efforts on various social platforms.

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August 7, 2012

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August 6, 2012

In an exclusive interview, Ken Wisnefski, Founder and CEO of WebiMax, talks about some of the major shifts taking place right now in the digital world – such as so-called social-search, Panda and Penguin Algorithm updates that change the game for backlinks, the keys for running successful online marketing campaigns, and so on. He also shares some insights, marketing tips and much more.  Read more

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August 6, 2012

Social media allows her to keep her name and brand out there,” says Wisnefski, who thinks Douglas and others can use it effectively to promote exhibition tours, the better to keep her athletic prowess out front after London, at least occasionally. “But it can also go the other way, as with Michael Phelps.”  Read more

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July 31, 2012

For Kenneth Wisnefski, founder and CEO of internet marketing company WebiMax, the story marks a seminal moment in the growth of Twitter from a startup into a six-year-old company.  "They've become more of a 'business,' whereas a year ago they might have looked at things a little bit differently," said Wisnefski.  Read more

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July 31, 2012

Are you in the market for search engine optimization services?  Have you come to realize providers are not created equally?  The industry is not officially regulated.  That makes for interesting interactions with the good, bad, and ugly companies.  It's hard to make a distinction when every provider states their services are the best.

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July 30, 2012

Todd Bailey, SEO expert at WebiMax claims that “Google search is now releasing over 50 updates each month to their search engine, disrupting any consistency of guidelines and punishing small businesses that lack the resources to respond.”  Read more

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July 27, 2012

“People used to take days off from work in the summer to watch the Olympics,” said Kenneth C. Wisnefski, founder and chief executive of Internet marketing company Webimax. No longer. Wisnefski expects to see a drop in midday TV ratings because people will check their Facebook and Twitter accounts for real-time updates while on the go.  Read more

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July 27, 2012

“We simply have never seen such comprehensive engagement as this,” states Kenneth Wisnefski, social media expert and Founder/CEO of WebiMax. “Social media, and Twitter specifically, is driving an unprecedented, real-time, and interconnected experience that improves spectatorship and promotes the Olympic brand – the pinnacle being the London Eye Twitter Positivity Lightshow.  Read more

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July 27, 2012

Social media campaigns have become an essential part of most businesses' internet marketing strategies. When used properly, social media can be a cost effective way to get your message out there. By providing links to your best content, your followers and friends will (with any luck) share that content to their respective networks. See your name spread for relatively little expense. Think of it as crowdsourced advertising, in a way.

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

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