How would you like to save marketing dollars by getting your brand valued within its community?  Wait.  The gentleman branding process doesn’t work for every person or brand.  There's something I would like to point out to business people, regardless of your industry.  There's one aspect which all of the online marketing, SEO, social media, black/white-hat tactics can't offer your company…personality.  I try to pass on sentiments of great people and branding onto readers; but, I honestly can't ingrain or grant character; that's the man-in-the-mirror's job.

I still have growing to do; I'm only thirty-two (thirty-three next week; send b-day sentiments to Anthony Pensabene, Web Office box Twitter, USA.)  This may seem immature but money isn't everything to me.  I feel some of you sneering; we'll have to agree to disagree.  From a business branding point of view, I think providing exceptional service holds more value than immediate income.  As a consumer, I shop by a golden rule; make me feel valued and I will value your brand.  It seems simple to me.  What seems more lucrative to you, showing your brand's money-making or service-oriented skills?  We know what holds more value for your target market.  You know them, the ones whose favor your entire business depends upon…

I recently had a business concern with my cellular phone provider.  I took it upon myself to contact corporate headquarters.  I want to be heard.  Unfortunately, it took weeks and several actions to get the result I was working toward.  At first, I used emotion and frustration to cloud my logic.  If I sought the proper channels first, things would have progressed in an expedited fashion.  Such a dynamic is related to a client's SEO campaign.  Established channels are there to ensure the service supplier's company runs smoothly as well as attends to client matters in the most efficient manner.  Consider the following search engine optimization campaign suggestions.

Good morning or afternoon (depending on SEO hemisphere).  A lot of good posts and discussion took place recently.  Let's tear into last week's can of online marketing posts.  You know you can't read just one.

Technology!  It's exciting!  It's eye opening!  It may be hurting your brand!  Technology is moving at…modern-day computer speeds; it's getting faster with each passing moment.  Yesterday, I wrote upon Apple's newest iPad and analyst forecasts of mobile devices killing the 'PC star.'

Disclaimer: This is elementary knowledge, purposed for beginners and optimization shoppers, not industry cohorts though industry contributions in comments would augment the information.

Aloha, readers, from the snow-capped terrains of rocky-mountainous Colorado.  I was jeeping my way through the western country and missed the latter portion of the week in online marketing.  Okay.   I admit.  I snuck some peeks in on my Android.  I can't stay away.  Let's see what treats online marketers left for us on the trail.

Are you winning with your PR pitches or missing the mark, like an inexperienced pitcher from the California penal league?  Remember Rick 'Wild Thing' Vaughn from Major League?   You may know him from his present-day role as Charlie Sheen (but I digress).  Rick had the 'heat' behind his hurls but his approach needed tweaking.  A customized pair of Clark-Kent glasses and a music-filled montage of highlights later, Vaughn comes around, rallying the once-trailing Indians behind him.

I don't' have a high-def monitor; is it me or does your homepage look a bit dusty?  Is it time for a spring clean?  When was the last time you considered giving your brand's online face-page a scrub down?  If you've been following search engine optimization tips over the years, it's likely you've introduced, attended to, neglected, and eighty-sixed a number of implementations.

I wonder if Picasso threw paintings away after one day.  That's what happens to a lot of writers' online works.  Content is not physically "trashed"; yet, if it's not evergreen (and even in those cases at times) the content kind of rests there, eternally at peace.  It's a sin we let content pass on in such a way.  Shouldn't we facilitate a longer existence?  After all, copywriting professionals put in time and energy; we'd like to see our creations curated, raging against the dying of the light.