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WebiMax Blog

Digital marketing tips and advice.

Rachael Giza

Rachael Giza:

July 13, 2015

At WebiMax, we understand that the look and function of a website is essential for successful digital marketing. A website's design often serves as a potential customer's introduction to a company brand and can significantly influence the impression formed about quality and reputation. That's why our experienced and talented web design team continues to help companies improve their website's image and functionality with top-tier custom web design services. Our web design case studies and digital marketing case studies are featured below and give a more detailed idea of our capabilities and how we've helped companies just like yours.

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May 8, 2015

businessman race smallerDubbed MobileGeddon by some and the SEO-pocalypse by others, Google recently changed its search algorithm to favor sites that are optimized to be viewed on mobile devices.  What will Google do next?  That's the question companies are now asking themselves as they attempt to remain competitive in the realm of digital marketing. It's no secret that Google continually adjusts its tactics and search algorithms, but while some changes, MobileGeddon for instance, are announced far in advance, other equally important changes are not. While we may not be able to predict every change that Google intends to make, there are some best practices we can implement to stay a step ahead.

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March 26, 2015

twitter logo on screenSocial media's relationship with search engines is growing stronger. Google and Twitter recently reached an agreement to make tweets, the 140-character posts Twitter users publish to their followers, searchable on Google. According to a report from Bloomberg Business, tweets will be searchable on Google the moment they're posted. Twitter CEO Dick Costolo states we can expect tweets to show up on Google's search engine results pages within just a few months. Twitter currently shares its users' data with the search engines Bing and Yahoo, but its new alliance with Google, which commands the most traffic of any website in the world, will have a far greater an impact.

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March 3, 2015

Effective search engine optimization is all about adaptability. Google continuously changes the search engine algorithms it uses to index and rank websites, and these changes can impact the effectiveness of your SEO campaign in both large and small ways. The trick to long-term SEO success is therefore to anticipate these changes in order to stay ahead of the curve and adapt quickly. So what can we expect from Google next?

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February 13, 2015

Last November, Google announced yet another algorithmic change with the potential to significantly impact website search engine rankings. Currently untitled, this latest algorithm is just one of many changes the search engine giant has made throughout the course of the year in an effort to afford users a more accurate reflection of authoritative, user-friendly websites. According to a Google Webmasters article, this change is specifically intended to help users identify mobile-friendly pages in search results. Google's new focus is undoubtedly the result of the growing percentage of online traffic conducted on mobile devices, which has steadily increased in the last two

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December 19, 2014

Here’s a fact that might surprise many businesses: generating online traffic to your website doesn’t actually depend on ranking #1 on a Google Search Engine Results Page (SERP). In fact, there are numerous alternative strategies a company can employ to achieve the traffic and conversion rates needed to maintain a competitive edge. While ranking highly on Google can certainly be advantageous to a company, it’s no longer the ultimate or exclusive solution required for maintaining a successful online presence. So what does the number 2 or 3 or 4 SERP-ranking website do to attract equal amounts of traffic?

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November 3, 2014

It’s no secret that Internet marketing is an integral component of the success of any business. In fact, in today’s digital age no company can expect to succeed without an effective marketing strategy that is geared toward an online audience. In theory, the basics of Internet marketing appear fairly straightforward but, in reality, the continually-changing and highly competitive landscape of this field can leave you uncertain of ways to make substantial gains. So what’s the secret to ensuring that your business attracts optimal online traffic?

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

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