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Jan. 25 - J.C. Penney Maps a New Path | Internet Retailer

admin, January 25, 2012

J.C. Penney Co. Inc.Mass MerchantOnline Sales:$1,530,000,000Growth:2.0%See MoreJ.C. Penney CEO Ron Johnson today presented a four-year plan that he says will establish J.C. Penney as America’s favorite store. His plan includes making big investments to improve the experience consumers have while shopping in Penney’s more than 1,100 retail stores, lowering and simplifying product pricing and revamping its marketing approach—all designed to give consumers a reason to come to a Penney’s store rather than shop online.  Read more


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