Ken Wisnefski: People are talking about your business online, how do you find out what they're saying? It's a process called online listening. What online listening is, it enables you to be able to hear all the comments, good or bad that are being made about your company. It could be setting up as simple as Google Alerts. It could be something more elaborate, like utilizing a software that scours not only the search engines but also social media. This enables you as a business to understand what is being said about your business and being able to take that feedback and help you grow your business and ultimately succeed.