WebiMax CEO, Kenneth Wisnefski recently discussed the integral role of public relations in the 2012 Presidential Election and how Romney and Obama's PR strategies were essential to their campaign efforts.

In the article, Ken states:  "The role of online PR was particularly important for both Romney and Obama this year, as one of the primary focal points of their campaigns was enhancing their reach and visibility on the Web."

For more, read the full article at PR News Online.