
Digital marketing tips and advice.
February 7, 2012
Facebook officially filed for their IPO last week with an expected offering to take place in May. At that time, Facebook will be valued somewhere between $75 billion to $100 billion. Also announced were the company's 2011 financials, showing $3.7 billion in revenue. As strong as this figure looks at first, investors should look further into key data to see how Facebook generates so much of their revenue. Read more
February 7, 2012
With a projected valuation of as much as $100 billion, Facebook’s imminent IPO may portend great things for social media. But many planners feel less bullish about its prospects for delivering investment returns. Read more
February 1, 2012
Congress is considering making an important change to a law that hasn’t been touched since the heyday of VHS tapes. It’s all about privacy. You can share most anything on Facebook, but not your Netflix queue. “They want to have the ability to make that rental history more public, have it become something that is a lot more social.” Read more
January 31, 2012
Some aspects of marketing seem intuitive, yet after time passes, the reality of data collection sets in. Such is the apparent case regarding the donations-through-text process. An online post revisits the altruistic sentiments relayed by those who donated to Haiti after the destructive earthquake of two years ago. Read more
January 31, 2012
Twitter announced changes in its privacy policies, which immediately raised concerns for freedom activists in addition to writers and reporters in other lands, who feel their ability to share stories, some that may be seen as ‘controversial’ by respective governments and authority figures, will be limited. The reaction comes at a sensitive time for most who want to maintain online freedoms, only a week after the wake of the recent SOPA/PIPA debacles. Read more
January 24, 2012
January 24, 2012
January 16, 2012
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