On September 27, 2013, Webimax founder and CEO Ken Wisnefski posted an article on imediaconnection.com discussing "Hummingbird", which is a search engine algorithm update recently launched by Google. This was the Search Engine Giant's largest update since 2001.

In this article, Ken informs, "The term "hummingbird" was chosen by Google to represent the preciseness and speed of the algorithm update."

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