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Twitter rolling out 'buy' button; impulse shoppers beware

Kenneth Wisnefski, September 9, 2014

To e-commerce expert, Ken Wisnefski, the gradual addition of the buy button seems desperate. "While this new feature is intriguing, it's not likely to make a huge impact on the revenue of Twitter," Wisnefski said in a recent report.

"The nature of Twitter is quick, fast information, not e-commerce," he said.


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