Today kicks off the Internet Retailer Commerce Event of 2013, otherwise known as the largest e-commerce event in the world, and WebiMax is proud to be attending! This two-day event, taking place on June 4th and June 7th, consists of a slew of workshops and talks from noteworthy speakers for representatives from online companies to attend. Here, the guests will be able to get some tips on how to take advantage of the latest e-commerce technologies, strategize, prepare for the future of online retailing, and use social media to their advantage. WebiMax will not only be attending workshops and talks, but will be featuring our own booth as well, where attendees can stop by and get a free website analysis onsite. I'm excited to return to WebiMax with some expert insights from speakers like Al Gore, Rakuten CEO Hiroshi Mikitani, HSN CEO Mindy Grossman, and more.
So what does WebiMax, and SEO in general, have to do with e-commerce? Quite a lot, actually, and what with SEO being the ever-changing animal that it is, we can only anticipate that the relationship between the two entities will continue to grow.
Take into consideration the fact that when sites rely on e-commerce, no matter what they're selling, they're going to have to compete with online retail giants like Amazon, eBay, Wal-Mart, and more. However, for these sites, being smaller and more focused on a particular product is pretty advantageous. Amazon isn't going to optimize their page for selling sunscreen or running shoes, since they're an e-commerce site with literally thousands of categories to peruse, but a retailer that specializes in these products can (and should!). At the conference, I'm hoping to conjure up some more ideas about how sites can optimize their layout/design, content, images, and marketing to generate an organic sense of authority on the product or service, encouraging customers to trust the smaller search engine results while shopping around rather than going straight for a site like Amazon.
What I'm particularly excited about, though, is the workshop on how social media networks can be a sale-boosting sidekick. Here at WebiMax, our social media department is always coming up with fresh ideas about how to use the ever-popular social media platforms as grounds for optimization – in today's SEO climate, if you don't have social media profiles, you're missing a huge chunk of your campaign. I'm hoping that getting an inside look on how other companies use tools such as the Facebook app, Youtube playlists, viral images, and general social media interaction to boost their e-commerce success. By collaborating creatively with others in the field, our social media department will be more successful than ever in driving traffic and making sales. I can't wait to get some new tricks up my sleeve and share some ideas of my own!
Since WebiMax's ultimate goal is always to get clients' webpages to the first pages of Google's results, SEO goes hand-in-hand with e-commerce more than one might think. I know that discussing e-commerce topics with those in the industry all around the world and hearing from the visionaries of the field is going to be a fruitful experience for me and the company.