On April 21st, Google officially updated its algorithm to begin using mobile-friendliness as a ranking metric. This change, which Webmasters and digital marketers have dubbed Mobilgeddon, gives higher authority and ranking to website’s that utilize responsive web design and was instituted to improve mobile search results. It is certainly now more important than ever for your website to be optimized for viewing on mobile devices.

In internet marketing, SEO and PR once operated as separate entities, but today they work hand-in-hand. The aim of a successful SEO campaign is for a business to rank on the first page of search results, attract and retain more customers, increase its brand visibility and ultimately generate more sales. As Google continues to place more significance on the quality of content, it’s important for websites to deliver interesting, meaningful content on a regular basis and acquire quality links from high authority domains.

Here are some of the content writing essentials all websites should utilize: