Pat Donohue

You’re probably familiar with Google’s knowledge panel. You know; that box that shows up at the top right of a search engine results page (SERP) giving you an overview of information related to the query you’re searching. Here, have a look:

It’s 2018, and by now if you own a business you’ve probably been told at one time or another about the increasing presence of digital marketing and its importance in growing a brand or company. Particularly over the last decade or so, digital marketing has become a staple of any business model and is essential to anyone hoping to reach a wider audience, whether it’s through their website, social media, or digital advertisements.