Robert Gibb

It's important to impress all of the Internet's search engines because you never know where your next big customer will come from. But it's even more important to impress Google because, at the end of the day, it's the search engine that the majority of people use to conduct online queries.

According to Moz, Google changes its algorithm 500-600 times per year.
Essentially, this means the landscape of the most popular search engine changes daily. And if you don't live and breathe SEO, it can drive you nuts.

Moz, creator of popular SEO tools like Open Site Explorer (tracks links pointing to websites) and MozBar (ranks websites' authority), does more than create amazing tools that make the lives of website owners and online marketers easy. Moz also hosts an amazing resource that helps you understand every important Google update and algorithm change made since the year 2000.

It was all too easy. You didn't need to sign in ... you didn't need an Adwords account ... and you didn't get bid suggestions when you didn't want them. It was an easy, ultra-credible source of search traffic statistics directly from the source – Google.

When I mention the Internet and danger, I'm not referring to explicit content; I'm also not referring to the addictiveness of Netflix or the questionable sources of premium TV shows I don't have to pay for. What I'm talking about is textual content that's sloppy, uninformative and produced with the sole intention of acquiring higher search engine rankings, not of educating and engaging online users.

Gone like a home run – not into the abyss.

Until I started reading newsletters by people who knew WAY more than me about copywriting, Internet marketing, SEO and good business, I was in the dark.

I read more of it and, more often than not, reach the end of it.  I reach the end of it and, if I'm on the web, find myself looking at a link.  Sometimes a fancy link with cool effects that reads "BUY NOW."  Other times, a standard hyperlink that says "Learn more."