WebiMax Blog

Worldwide electronics retailer Best Buy recently announced the appointment of Hubert Joly as the company's Chief Executive Officer.  Joly, the former CEO of Carlson, replaces interim CEO G. Mike Mikan who had occupied the position since Brian Dunn resigned in April.  Following news of Joly's hiring at Best Buy, the company's stock prices have rapidly declined, reaching a low of $18.74 on the afternoon of Monday, August 20^th.  Additionally, Best Buy founder and former chairman, Richard Schulze, has offered to purchase the company and return it to private ownership for over $8 billion.

Twitter has released a bit of news that appears to have angered the developer community. But it's not just app developers that should take pause with the latest news from the people at Twitter. Social media companies might be just as affected depending on what tools they use to run their campaigns.

I remember when Google had been out for about a year or so, back when I was promoting a single website in-house. I was really cautious about making changes to the site because we were ranking well for terms we cared about, and I was afraid that a single change could possibly take that away. I remember making lots of small changes slowly, and then waiting patiently to see if they had some kind of impact.

The popularity of Twitter has skyrocketed over the last several years, but despite its undeniable success, many companies have still failed to capitalize on the platform.  Quite simply, some brands don't fully understand what Twitter has to offer.  What exactly does Twitter offer that makes it unique and useful to businesses?  Instant gratification.

By the end of 2012, many former trends and practices in SEO will be effectively rendered obsolete.  While certain tactics were never seen as "white hat" and were always frowned upon by Google, algorithm updates such as Panda and Penguin are intended to phase them out entirely.

In the past year, the search industry is changing more rapidly than it has in quite some time.  A former leader in the field, Yahoo!, is facing deficits and has recently laid off 2,000 employees.  Google has increased their emphasis on G+ and their search functionality is now just a part of a larger business model.  There is still a place for search on the Internet, but today, user expectations have risen and sites offering little more than search have lost much of their appeal.

MOUNT LAUREL, NJ - Kenneth Wisnefski, founder and CEO of WebiMax, the leading search engine optimization firm, announced an impressive first-half of 2012, and further indicated that “WebiMax is strengthening its processes and strategically revitalizing our products to better serve clients and continue to gain precious market share in the online marketing sector.”

The internet is abuzz about the App.net project that has shattered its fundraising goals days before its target date listed on their pseudo-Kickstarter site. If you are a professional who handles social media campaigns or you're a business owner looking to hire a firm to handle a campaign for you, this development should pique your interest.

Although much of the organic web traffic funneling that SEO companies do is through backlinks in articles and partner sites, the majority of your website visitors end up seeing the landing page before anything else. Even when using search phrases that incorporate long tail keywords or other specified terms, Google and Bing both tend to serve up the front page of a company's site rather than subdirectories or blogs. Because of this, online marketing consultants always instruct their clients to create a welcome entrance to their website for would-be customers.

I have a morning ritual that I like to follow most workdays. I like to stop for breakfast at one of the nearby coffee houses or bakeries and sit down with a newspaper, some coffee, and something to eat, and spend some time talking with some of my neighbors. Seems like many of them are older, and while I get some questions about things like how to reduce the amount of email spam they received, I usually learn more in those conversations than I'd ever imagined.

Lately, social media has been shown to work wonders for many Internet marketing campaigns, but some SEOs still have difficulty leveraging social networks to work in their favor.  Networks such as Facebook and Twitter have been playing a larger part in optimization strategies and are often useful in driving traffic to pages.  However, even social media is not always entirely effective.  So, what exactly can marketers do when their social media campaigns fall short?

On Wednesday night at the first ever Agile SEO meetup hosted by WebiMax's own Chris Countey, I delivered a presentation regarding the value of rich content and its place in the future of online marketing.  I discussed the growth of video on the Web and how it has gradually become a more powerful marketing tool for those who properly utilize it.  However, the development of a successful digital video marketing campaign is a complex and involved process that may seem daunting to some.  In fact, following my presentation, several attendees approached me with questions and concerns about the video production process.  I've designed the following guide as both a response to those Agile SEO attendees and to help those not present at the meetup to better understand the value of rich content in online marketing.

Both social media marketing and mobile E-Commerce are becoming more prolific and in the years ahead, are expected by experts to generate even more revenue and visibility for businesses that utilize them.  Although major companies such as General Motors have reduced their social media advertising spending due to lackluster results, their social marketing efforts have remained intact.  Additionally, Apple and Google have seen an increase in revenue through their mobile shopping platforms on iOS and Android.  However, the growth of mobile commerce and social media marketing are likely to become more connected over the next several years.  As social network usage and usership continues to rise on mobile devices, businesses will expend more of their marketing efforts on various social platforms.

I recently read a quote from Lewis Schiff of the Inc. Business Owner's Council who said: "Facts get recorded; stories get remembered."

Networking is awesome.

Our first meetup, Agile SEO South Jersey, was amazing. Richard Ortiz and Bruce Rymshaw gave great presentations, both belting out actionable insights over the noisy bar crowd. This was the first public speaking opportunity about SEO for both Rich and Bruce, and they nailed it.

In my last blog post, I discussed the significance of "#NBCFail" and "#Rule40" and their impact on the social media landscape as of late.  The 2012 Olympics have affected the news, sports, entertainment and pop culture and have even influenced advertising and marketing on a global scale.  Throughout the Web and more specifically, social media, this year's Games have recently become the most discussed topic amongst the worldwide Internet community.  However, the historic landing of the Mars Curiosity rover on Monday may have overshadowed the Olympics' overwhelming social engagement levels and subsequently altered the focus of many online marketers and advertisers.

Advertising online has been growing with a significant pace for years and is accelerating across the globe. This is a positive indicator for economic outlooks as agencies and businesses are spending money to reach their customers. Secondly, this is a positive indicator for the health of online marketing and advertising on the platform. Many top tier SEO firms also engage in paid search management and coordinate their offerings together in order to bring the greatest return for customers. As a result, growth figures of current and predictive levels of spending are valuable pieces of information.

In an exclusive interview, Ken Wisnefski, Founder and CEO of WebiMax, talks about some of the major shifts taking place right now in the digital world – such as so-called social-search, Panda and Penguin Algorithm updates that change the game for backlinks, the keys for running successful online marketing campaigns, and so on. He also shares some insights, marketing tips and much more.  Read more

Social media allows her to keep her name and brand out there,” says Wisnefski, who thinks Douglas and others can use it effectively to promote exhibition tours, the better to keep her athletic prowess out front after London, at least occasionally. “But it can also go the other way, as with Michael Phelps.”  Read more

SEO is an ever evolving discipline, and keeping on top of changes is one of the challenges that any SEO faces. This means that the typical SEO spends part of their day researching what the search engines say they are doing, keeping in touch with what other SEOs are writing about, exploring new websites and new business models on the Web, participating in social networks and other sites where news and information and ideas are shared.