WebiMax Blog

The 2012 Olympics have begun and around the world, social media engagement levels have reached nearly record highs since the opening ceremonies. Millions of users have taken to networks such as Twitter and Facebook to voice their opinions on the athletes, events and even network television coverage of this year's Games.

As reported extensively last week when Facebook’s quarterly earnings were made public, they are actively looking for additional ways to increase their revenue from all corners of their business. Our CEO, Ken Wisnefski talked with Bloomberg TV about Facebook, their latest earnings, and the direction of the company going forward. Check out the video here, and the follow-up blog post that discusses some of Ken’s additional ideas. All eyes are on Facebook to determine if they will be able to initiate winning programs and added revenue streams. A primary aspect of this process is finding new, viable ways to advertise on the platform. In this vein a promising offering is Facebook Exchange, their new Real-Time Bidding (RTB) service.

By now, business owners have learned a thing or two about what a SEO company can achieve.  However, the services needed to further a company's online presence and drive conversion rates differ from entity to entity.   While each situation differs, there are a still several elements found in any successful SEO campaign that will always have a positive impact.

For Kenneth Wisnefski, founder and CEO of internet marketing company WebiMax, the story marks a seminal moment in the growth of Twitter from a startup into a six-year-old company.  "They've become more of a 'business,' whereas a year ago they might have looked at things a little bit differently," said Wisnefski.  Read more

Are you in the market for search engine optimization services?  Have you come to realize providers are not created equally?  The industry is not officially regulated.  That makes for interesting interactions with the good, bad, and ugly companies.  It's hard to make a distinction when every provider states their services are the best.

Each year, more businesses are adopting social media marketing strategies to enhance their traditional, offline marketing efforts.  The overall reach of social networks is impressive, with the combined user base of Facebook, Twitter and Google+ accounting for about 1/7 of the world's entire population.  However, the vast scope of social media has left some business owners concerned about being "lost in the shuffle" and struggling to attain discernable visibility.

Some of you may have been following the ongoing debacle regarding journalist Guy Adams (of The Independent), NBC, the London Olympics and Twitter. For those of you who haven't been keeping up with the latest news, the story basically boils down to a series of events that ultimately ended with a well-known and outspoken journalist being banned from Twitter due to requests from NBC.

Todd Bailey, SEO expert at WebiMax claims that “Google search is now releasing over 50 updates each month to their search engine, disrupting any consistency of guidelines and punishing small businesses that lack the resources to respond.”  Read more

This is the first edition of a new feature on the Optimized Times. We will be looking back at some of the posts related to search and SEO from the previous week, and pointing out some of the ones that we find interesting.

It's impossible to read the latest news in our industry without noticing the tone of immediate concern that so many others have. Ever since the more recent Panda updates started taking a significant toll on SERPs linked with popular trending keywords, everyone has been pointing at Google and blaming the company for the increasingly poor performance of their websites. Add to this the shakeup with Penguin and company's ongoing silence regarding its algorithm and it's easy to see why so many well-known voices in the SEO community are up in arms.

The social gaming company, Zynga, is facing serious financial difficulties.  Yesterday, the company reported losses in the second quarter of 2012 and the subsequent stock devaluation saw shares drop by 39% to just $3.09.  These figures indicate a decrease of almost 70% from Zynga's initial public offering in December.

“People used to take days off from work in the summer to watch the Olympics,” said Kenneth C. Wisnefski, founder and chief executive of Internet marketing company Webimax. No longer. Wisnefski expects to see a drop in midday TV ratings because people will check their Facebook and Twitter accounts for real-time updates while on the go.  Read more

“We simply have never seen such comprehensive engagement as this,” states Kenneth Wisnefski, social media expert and Founder/CEO of WebiMax. “Social media, and Twitter specifically, is driving an unprecedented, real-time, and interconnected experience that improves spectatorship and promotes the Olympic brand – the pinnacle being the London Eye Twitter Positivity Lightshow.  Read more

Google continues to roll out new offerings with their primary product: search. Moving into the mobile market, the social space, and other areas, Google has constantly been trying their hand at new functions, growing their reach and relevance, and for their sake, an ever-increasing user-base that enjoys what they offer.

Social media campaigns have become an essential part of most businesses' internet marketing strategies. When used properly, social media can be a cost effective way to get your message out there. By providing links to your best content, your followers and friends will (with any luck) share that content to their respective networks. See your name spread for relatively little expense. Think of it as crowdsourced advertising, in a way.

Facebook announced their Q2 earnings this evening at 5:00pm, New York time, via conference call with shareholders.  The social media firm was expected to announce earnings of $0.12 per share on revenues of $1.16 billion.  Facebook announced earnings of $0.12 per share on revenues of $1.18 billion which was in-line with analysts’ expectations, however their stock price is down more than 11 percent in after-hours trading.

You just launched a new site, began a new business venture.  You're confident in your product/service.  That's taken care of.  What's not is your brand's level of traffic and customer intrigue.  Something has to be done about that.  You've heard about the benefits of online marketing tactics, such as SEO and PPC (pay-per-click) services.  You're very interested, but would like to learn more.  Here's your chance.

How can parents stay one social medium ahead of their kids? Todd Bailey, vice president of marketing and digital strategy at WebiMax, talks with Alisa Parenti in Money, Markets and More.  Listen to the Live interview here

Kenneth Wisnefski catches up with Mark Crumpton on his daily show “The Bottom Line” to discuss Facebook’s Q2 report and gives insight as to the remainder of 2012 looks like for the social media company.  Watch the Live interview here

Link building strategies have come a long way since the early days of SEO and search algorithm updates such as Google's Panda and Penguin have made the process even more complex.  Formerly, link profiles existed merely to bolster the authority of pages within the SERPs.  However, the quality of those backlinks was not deemed to be nearly as important as quantity.  As the search engines have improved their functionality, quality and relevance have become crucial and certain link building strategies have been rendered obsolete.

Amid the controversy of Facebook’s IPO several months ago, there has been considerable debate on not just the viability of advertising on Facebook, but doing so across social media platforms. The potential was always there, but its sustainability for generating revenue over the long-term has yet to be fully proven.

If you're a website owner who's noticed your site's standings in the Google SERPs have dropped in the last 48 hours, then you'll likely already know who (or what) is to blame for it. Back on Tuesday, Google ran a data refresh for Panda which, according to the company's predictions, affected around 1% of its total index pages. In the time since the update, several notable SEO news networks have reported on the issue and begun asking the community about the extent of the damage.

For those of you who may have missed my recent appearance on FOX News to discuss Penn State's reputation management issues, I mentioned the value of social media and its role in their online identity.  In social media, in the SERPs and in the press, PSU faces a challenging road to re-establishing their brand.  While Penn State's focus at present may be short-term, their reputation crisis is not.  Reputation management should be thought of an ongoing investment that requires consistent monitoring and maintenance.

Over the years mobile communication has drastically changed. What started as a simple hand-held mobile phone that offered a limited amount of time to talk, but the ability to be used wherever, has significantly expanded in functionality and design. Today, with their small, compact size and various technologies and features, cell phones have not only captured the interest of people everywhere, but have become an integrated part of the lives of many.  From texting to sending emails, browsing the internet to playing games, people have become heavily dependent on cell phones.

With the torch just days from being lit, the Internet is ablaze with conversation: Is London really the first "social media games?" Are the IOC's social media policies too restrictive? Will Michael Phelps eclipse the career medal record?

Kenneth Wisnefski speaks with former N.Y. Governor David Patterson on the Penn State child abuse allegations.  Wisnefski digs deep in to the implications on the University and discusses their options from a reputation management stand point.  Listen to the Live interview here

Kenneth Wisnefski discusses with ESPN Radio the implications on Penn State and their reputation going forward.  Listen to the Live interview here

MOUNT LAUREL, NJ -- (July 24, 2012) – The egregious developments that have been unfolding in the Penn State scandal have all in society watching in great sympathy for the victims of the cases, but alongside these individuals and their struggle, is the fight for all those not responsible at the university that are now charged with rebuilding the school’s reputation as a quality institution.  Kenneth Wisnefski, founder and CEO of WebiMax announced “there is a dynamic shift in the way a brand-reputation is more susceptible in the digital world”, and furthermore declares “crisis communications techniques have made major strides in becoming a digital format.”

On September 26, 1960, millions of Americans across the nation turned on their television to watch the first-ever televised presidential debate between Senator John Kenny and Vice President Richard Nixon. The presidential candidates held four debates, in which each debate concentrated on different issues and the candidates provided their views on the issues and their solution. Referred to today as the "Great Debate," the televised debate significantly impacted American voters, influencing their opinion of the presidential candidates.

Todd Bailey, Vice President of Marketing and Digital Strategy at WebiMax discusses the important steps that needs to be taken by Penn State University in wake of the child abuse allegations.  Watch the Live interview here