WebiMax Blog

“Sometimes businesses become one-dimensional. If they start to fall behind in one core area of their work, they lack the support beams to continue their success and hedge against challenges in other areas,” says Kenneth C. Wisnefski, founder and CEO of WebiMax.com, an Internet marketing company. It’s an important lesson for entrepreneurs and business owners.  Read more

Marissa Mayer has been a larger player at Google through her 13 years there. She was the 20^th employee and has held different positions on her way to the top, from designer and engineer to product manager and VP of various projects. She has a focus on end-user design for various products and platforms, and that is being touted as her best strength and leading benefit for Yahoo in bringing her in to lead the company. There is growing sentiment that Mayer might just be the right person to not only navigate a struggling Yahoo but bring the right vision and guidance that could position Yahoo well within the changing landscape of the web, social, and mobile sectors.

The United States Supreme Court largely upheld the Affordable Care Act in a 5 to 4 decision, marking a major victory for the Obama administration and greatly impacting small businesses.  Kenneth Wisnefski discusses the impact of the Affordable Care Act on small businesses.  Read more

Customer satisfaction has always been important regardless of product or service type, and even industry. We all instinctively know this, experience it as consumers ourselves, and try to deliver it for our own customers if applicable in your line of work. Now, it is a unique exercise in addressing customer satisfaction for social networking platforms because they are still very fresh and evolving in relation to what their purpose is and how consumers actually used them.

In recent months, Yahoo has endured major financial struggles and the company is currently undergoing restructuring efforts to streamline their business and return to profitability.  While many experts have offered their opinions on Yahoo's recovery attempts, the brand has yet to see any substantial improvement.  Of course, re-inventing the business model of an international, multi-million dollar corporation is not a rapid process.

We know the Houston area is receptive, given the success of Yao Ming. In addition, the inroads that were developed with Yao Ming in the international Asian market can carry over and impact Jeremy Lin’s brand recognition.  Read more

Nowadays that’s a big aspect, when marketers can look to some kind of metric to understand how beloved someone is by the public,” says Kenneth Wisnefski, a brand strategist and CEO of the Internet marketing company WebiMax.  Read more

Lin’s transition from New York to Houston will likely eliminate the ‘feel good story’ he projected now that he is set to make $25 million over the next 3 years,' Wisnefski says. 'The end of the short-lived Jeremy Lin era in New York will likely bring an end to “Linsanity” and impacts his brand.  Kenneth Wisnefski discusses the impact on Lin’s brand.  Read more

Today, I was sitting at my desk when I received a phone call from a "Blocked" number during my lunch break. Reluctantly, I answered it.

Twitter is instantaneous, it is engaging, it is fun…and organizations across sectors continue to find new and interesting ways to use it for all different kinds of purposes. From promotion to personal customer engagement, Twitter has become an essential tool, and we have written to great length about this development here on the blog.

Here's a hypothetical situation for you, small business owner/independent contractor. You've recently opened shop. Your ecommerce site is up and functioning. You're ready to start writing freelance articles for all the big players in your industry. The next thing you do is sign up for accounts with Twitter, Facebook, and Google +.

Saying that the internet is a big place is among the greatest understatements anyone can make. In our modern web-centric age, everyone is connected to each other and industries appear to grow overnight. Regardless of the service or product a business may offer, there's always going to be a number of other organizations out there getting in a company's way. When Google or Bing searches for an industry term bring back page after page of results of competitors, it's clearly time to begin reexamining your online marketing strategy.

Terms such as "domain authority" and "page authority" are part of the everyday vernacular in the Internet marketing industry, but what do they mean for online business owners?  As it pertains to visibility on the Web and greater revenue, they mean a lot.

Kenneth Wisnefski is the brand strategist and Founder/CEO of WebiMax, an international Internet marketing company. He thinks “the second phase of the Lin brand, moving beyond the feel-good and overnight-sensation notion,” should prove highly lucrative, never mind his change of address.  Read more

Kenneth Wisnefski, brand strategist and founder / CEO of WebiMax, noted that part of Lin’s charm was the backstory of a Harvard grad who was unwanted in the NBA and living on a teammate’s couch – then finding instant success.  Read more

Playing with a big contract in a smaller market, one with approximately one-eighth of New York’s Asian population, Lin carries the burden of expected stardom in a new town.  In New York the marketability (for an average Lin) would still be there because of all the media attention.  Read more

This is my first blog post for WebiMax and I'd hate to start things off on the wrong foot. So, first and foremost, I'd like to apologize for misleading any Gene Simmons fans.  As much as I'd love to tie The Demon and Starchild to SEO, I think I'll save that for a later date.

Since the launch of Google Search Plus Your World back in January, there have been continuous shifts and developments in the world of search and how social accounts, profiles, and posts appear in the SERPs of major search engines. Google indicated Google+ would be profiled more in the search results for logged-in users and Bing announced several months ago that social media, with a particular focus on Facebook, would be in integrated into their algorithm and show in their SERPs to offer a social dimension to web queries.

This fall, Microsoft and Google are set to release revolutionary new tablet PC devices which are expected to make a significant impact on the growing market.  The Nexus 7 from Google and Microsoft's Surface both look to be promising new offerings, but recent rumors of a new iPad may indicate an even more impressive tablet is on the way.

Less than 2 months after Facebook’s botched IPO, the social media titan seems to “want” to make a comeback and win over investors once again.  The company is developing a “want” button, aimed at creating a virtual wish-list for their 900+ million users.  Additionally, General Motors, who ended their Facebook paid advertising campaign due to unimpressive results, is in talks to resume their paid advertising campaign worth a reported $10 million annually.

Online shopping has been rolling along in Europe like in the US and much of the rest of the world, both in emerging and developed markets. This is a trend that is showing no signs of slowing down despite still a shaky economic state around the globe and especially in Europe. A consistent bright spot though has been the growth of ecommerce and now with predictions out from Forrester, mobile commerce (or mCommerce) looks to be headed for steady growth as part of that sector as well.

A recently granted Google patent provides a peek at how the search engine addresses some of the problems it might have as a business, a site owner, and an information provider.

What do Google, Microsoft and Apple have in common?  A lot, actually; and following their respective developer conferences earlier this summer, several new commonalities have been revealed.  We now know that new tablet devices are being developed by Google and Microsoft and that Google and Apple are both looking to capitalize on their mapping software.  We've also learned that iOS 6, Windows 8 and Android 4.1 are going to incorporate more Internet and social media functionality than any previous operating systems.  This enhanced focus on social connectivity will undoubtedly be an important component of these new systems, but its impact on Internet marketing may be even greater.

The United States Supreme Court largely upheld the Affordable Care Act in a 5 to 4 decision.  The bill marks a major victory for the Obama administration and will have a major impact on small business owners that own and operate U.S. based companies.

Despite any snide comments that Google's critics may have as of late, it's clear that the company's role in the search engine market remains unchallenged. With the Google glasses project only a few months away from going public (at least in a beta state) and the company's cloud-based storage system now available for all users, the world's most popular search engine company has managed to keep its momentum in light of any past missteps. At this point, the only remotely serious competition that the company faces is through Microsoft and its Bing search engine.

E-Commerce continues to surge, even in an economy that although showing signs of a return has not accelerated and people remain concerned about their spending. The viability of e-commerce globally over the past two years especially in the US and across Europe though, two regions that have been hit hard by the recession, shows its value and promise for the future.

Google's ongoing efforts to push its social network's exposure simply cannot be ignored. After having updated its Google+ Android app last month, the networks' mobile users were treated to flashy new animations and larger displays for profile images. At that time, Google also announced that an update for the iOS version of Google+ was already in the works and would arrive with some additional functionality.

On June 20^th, the Philadelphia Business Journal celebrated their 30^th anniversary with an event benefitting the Philabundance hunger relief organization.  Besides WebiMax's own Todd Bailey, attendees included former Pennsylvania Governor, Ed Rendell and former District Attorney, Lynne Abraham.

Thousands worried that they would lose Internet access after the Federal Bureau of Investigation pulled the plug Monday on a safety net set up to keep machines infected with a widespread virus online.  Kenneth Wisnefski discusses online security.  Read more

Ask any small business owner what their greatest challenge is online and the answer will almost always be: Visibility.  Small companies often face this issue, as they do not have the well-established branding of large corporations nor do they possess national or global visibility offline.