WebiMax Blog

Digital marketing tips and advice.

October 18, 2012

There are more than 23 million small businesses in the United States, representing 54 percent of all U.S. revenue.  While the majority of these firms oftentimes have smaller marketing budgets versus larger firms, competing against the majors becomes an integral component to any small business marketing strategy and thus a major focus for sustainable growth.

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October 18, 2012

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October 18, 2012

Kenneth Wisnefski, Founder and CEO of WebiMax, the fastest growing private company in New Jersey on the Inc. 500, announced the unveiling of a new website aimed at providing valuable information on brand management and reputation management for medium and large-sized businesses.  Read more about the debut of BrandManagement.com on Yahoo! Finance.

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October 18, 2012

MOUNT LAUREL, NJ (OCT. 17, 2012)Kenneth Wisnefski, founder and CEO of WebiMax, the fastest growing private company in New Jersey on the Inc. 500, announced the unveiling of a new website aimed at  providing valuable information on brand management and reputation management for medium and large-sized businesses.  Brand Management dot com delivers important information regarding how to successfully manage a brand’s presence online and furthermore includes important resources for decision makers at these institutions related to these services.

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October 17, 2012

Here is the video of our latest Agile SEO Meetup starring Patty Ryan and Chris Le. Hope to see you next time!

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October 16, 2012

As our own Chris Countey reported just moments ago, Google's Matt Cutts announced at #PubCon in Las Vegas earlier today that the world's most prominent search engine is releasing a "Disavow Links" feature within Webmaster Tools.

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October 16, 2012

Matt Cutts, Google's head of webspam, announced at Pubcon that a new tool: Disavow Links within Webmaster Tools.

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October 15, 2012

The Visual Website Optimizer tool is a great addition to have on any site. It can help you increase conversions, sales, signups and any other goal a site holds. The tool can help increase these goals by the integrated use of A/B Testing. Well what is A/B Testing? A/B Testing can compare how effective different versions of a certain test can be. Whichever version turns out to have the better results, then that specific version will be selected as the one to run with.

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October 11, 2012

Kenneth Wisnefski discusses with FOX News how Governor Romney is appearing in Google’s search engine results.  Read more at FOX News Online.

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October 10, 2012

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October 10, 2012

MOUNT LAUREL, NJ (OCT. 2, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, proudly announced today that the nation’s leading online marketing agency has partnered with HelpAsh.org, a website dedicated to Ashley Moser and Veronica Moser-Sullivan, victims of the Aurora, Colorado shooting tragedy that took place in July.

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October 9, 2012

Each month we invite the community to visit our office and learn about SEO. This month we had two excellent presentations: Patty Ryan spoke about Twitter marketing and Chris Le showed us how to scrape the web with Google Docs. In addition to hosting the event at our office, we also stream it online for visitors outside the area. The content was both interesting and easy to understand, as it should be. But there were other lessons to be learned along the way.

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October 8, 2012

When business owners hire search engine optimization companies, they do so because they want to get their website ranked higher on Google or Bing. However, obtaining the conversions you want goes beyond landing on the first page of the SERPs. People who click the link to your site then have to be compelled to buy from you. It's at this point where we seriously need to discuss content.

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October 5, 2012

It doesn’t take an SEO consultant with his finger on the pulse of the industry to recognize the breakneck speeds of which SEO is changing. In the last two months alone, Google has announced a total of 65 changes to its network features ranging from Panda updates to page ranking, SafeSearch, and a number of other user and SERP-oriented functions. The incredible thing is that five dozen revisions in the span of two months actually equates to a fairly slow couple months for Google.

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October 4, 2012

It doesn’t take an online marketing company with a decades' worth of experience to see that the relationship that SEO service providers have with Google is a complicated one. Of course much of this is owed to the recent string of Penguin and Panda algorithm updates (of which we discuss quite often), but there are also several other key aspects of the world's biggest search engine company that makes our jobs equally challenging and exciting. Take for example the constant addition and removal of network features for Google's numerous services.

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October 2, 2012

Watch small business owners and experts, including Todd Bailey, VP of Digital Strategy and Marketing at WebiMax, discuss President Obama’s healthcare. Watch here.

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September 27, 2012

Two days ago, Neil Young joined Twitter. Nearly 26,000 users are already following him, including me. So what did the massively influential singer-songwriter have to say as his first tweets?

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September 27, 2012

It's a problem I've seen time and time again from business owners that are new to search engine optimization. After a few months of striking out on their own and using popular SEO methods to increase their visibility on Google SERPs, they end up giving up seemingly out of the blue. They've gone through their company site and improved the presence of keywords, updated meta tags, set up their social media listings, and even run a fairly robust PPC campaign. Yet, despite their best efforts, they still aren't seeing the conversions they want.

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September 27, 2012

It's an error in judgment that is often made by many business owners over the course of their careers. All too often a person is quick to dismiss a lack of results from a new initiative as being representative of a no-win battle. Before new strategies can be proven one way or the other, these operations end up being dropped in favor of tried-and-true tactics that yield consistent but altogether few results. Although there is certainly something to be said for cutting losses before they go spiraling out of control, most people poorly assess the potential strength of their advertising and miss out on the rewards they could reap with the right approach.

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September 27, 2012

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September 25, 2012

How many of you have friends that don't use their real name on Facebook? Perhaps you do this yourself. If you're like most people, a decent portion of your friends list has people swapping out their last names for their middle names. This all seems harmless enough, right?

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September 25, 2012

Recently, the National Football League has been at the center of a controversy surrounding its replacement referees and the ongoing labor dispute with its regular officials.  In my last article on PR News Online, I discussed the importance of utilizing public relations to address the issues at hand and keep the situation from becoming a significant problem for the NFL brand.  Additionally, I contributed a piece to The Washington Post in which I discussed the strengths of the league's fan base and how their loyalty has helped the organization remain successful.

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September 24, 2012

Maps are not my friend. Or at least they haven't been in the past, whether lost on the side of a road with a big unfolded paper map that I can't find myself upon, or driving directions from Google or Yahoo or Mapquest that get me 99% of the way to my destination only to lose me in the last mile. Maps don't seem to be Apple's friend lately either, with a lot of negatives hurled their way in recent weeks over their new mapping program that launched with the new iPhone 5.

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September 21, 2012

This summer, Google announced that they were coming out with a program called Google Now, which seems to be Google's answer to Siri. As a digital assistant, it anticipates your informational and situational needs almost before you do.

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September 20, 2012

Over the years mobile communication has drastically changed. What started as a simple hand-held mobile phone that offered a limited amount of time to talk, but the ability to be used wherever, has significantly expanded in functionality and design. Today, with their small, compact size and various technologies and features, cell phones have not only captured the interest of people everywhere, but have become an integrated part of the lives of many.  From texting to sending emails, browsing the internet to playing games, people have become heavily dependent on cell phones.

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September 20, 2012

Most marketers, I hope, are familiar with traditional push-pull strategies.  But, me being me, I don't like to assume things--we all know what happens when you do that.

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September 19, 2012

SEO has come a long way since its murky early days of link farms and obvious keyword stuffing. Not only are these practices unsightly and suspicious looking to potential customers, but now they will also get you into heaps of trouble with Google. The Penguin update that's been causing site owners to nervously check their analytics has changed the way we view content. While keyword stuffing has been a bad idea for a long time, it's now a serious offense.

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September 19, 2012

This weekend, I read a blog post by our own Todd Bailey in which he discusses Scott Van Nuzer's recent photo opportunity with President Obama at his pizzeria in Florida.  After reading Todd's blog (and subsequently, watching the the video which accompanied the post), I decided to research the topic a bit further and surprisingly found that according to Google's suggested search… Scott Van Nuzer doesn't exist.

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September 19, 2012

The popularity of blogging continues to grow with countless new blogs created each year and massive spikes of traffic making its way to blogs. Businesses have also recognized the many benefits that a blog provides their business. A blog allows businesses to easily and quickly reach a large online audience. Blogs not only help generate traffic, but also give a business more online exposure and increase a business's credibility. Also, online audiences favor blog content because it delivers a more personal message to readers in which readers feel connected and valued.

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September 18, 2012


WebiMax Founder & CEO, Ken Wisnefski's appearance on Fox News.

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