Google I/O wraps up today, and now it's opportune to highlight the coincidences of trends and announcements that Google is trumpeting in their Google gloryfest. My approach is to examine each of the highlights from their 3-hour keynote (!) and point out, from a business and web user perspective, what's missing. Google has had their I/O… now, I get my Google I/O/U.

In baseball, the perfect pitch rockets right past the visiting batter as they take a desperate swing at the ball, which is already in the catcher's glove as the umpire calls strike three, much to the delight of the home crowd. In public relations, though, the perfect pitch is a soft, underhanded lob that the journalist smashes out of the park. Your company can certainly get a base hit by incorporating a typical press release into your SEO campaign, but a carefully crafted media pitch can provide the huge home run you've been looking for.

Film director Baz Lurhmann is nobody's fool. When he took the classic text "The Great Gatsby" and adopted it to the screen, he knew that there was no great film version of this beloved book. It had been attempted in the past but never done very well, so when Lurhmann took "The Great Gatsby" and brought 1922 into 2013, he used every avenue available to him – including social media marketing. Here are some ways that 2013’s "The Great Gatsby" film used social media marketing to drive home the experience.

In the early days of the Internet, text was the predominant medium through which information was shared with the masses.  In a time before broadband connections, HD videos and even Facebook, the Web was more about functionality than style.  While these technical limitations made for a lackluster user experience, they did create a solid blueprint for today’s Internet.

In 2001, Grammy award winning rapper and producer, Dr. Dre, announced his return to the hip hop scene…taking his song to #1 after a long period behind the studio glass.  He returned to the microphone to record “Forgot About Dre”.  The song emphatically announced his reemergence into the spotlight.

How many times have you clicked on a link in a list of search results only to sit there and watch the little circle spin on your browser tab? Like everyone else, you probably hit the back button and proceed to click the next link in the long list of results. The speed of a website is a very important aspect of SEO that gets overlooked far too often. It is important that site owners start to make page load time a priority when optimizing their sites.

Press releases can be great tools for promoting your company, but in order to reap their benefits you need to make sure that you're writing your release the right way.  Writing a press release can be tricky because you're trying to find the right balance between news and advertising.  But if you follow these tips you'll be able to write an engaging release that promotes your company and has news value.

Last night, I started reading Sheryl Sandberg’s book Lean In: Women, Work, and the Will to Lead (and subsequently developed a strong feeling of jealousy that our Marketing Coordinator, Danelsy Medrano, saw her present at last month’s Greater Philadelphia Chamber of Commerce event). I’m not sure what captivated me more: Sandberg’s journey to becoming COO of Facebook (a dream job, as far as I’m concerned), or the fact that I can relate to her experiences and dilemmas as a woman and a leader. Regardless, I couldn’t put my Kindle down and I’m paying for it today (sorry, SMO team, for the yawning).

It is essential for every business owner, no matter the size of your enterprise, to have some sort of web presence. While some small businesses just have a Facebook page, it's more beneficial to actually have a new and dedicated site built to serve as your business' home base. A .com registered in your name is ultimately more reliable than a single page owned by a social network.

Ken Wisnefski – the president and founder of WebiMax –was featured in Sunday's edition of the Courier Post. In the article, our boss spoke of taking lessons from his past to sculpt the ideology of our company. Because of his experience, he was able to chart a path that ensured WebiMax would not only provide a great work atmosphere at the office, but a great return on the marketing investments of our clients.

Ken Wisnefski and WebiMax were featured in a recent story by South Jersey's Courier-Post.

Back in 1997 I was a webmaster for a site that incorporated businesses in Delaware. In those days, promoting a site meant finding ways to deliver traffic to its pages, and building relationships with other site owners and businesses. PageRank was unheard of at the time, and the idea of anchor text being used as a relevance signal for web pages wasn't anything we were concerned with at all.

Managing your brand on the Web is critical and even the strategies you employ to market your organization can influence your consumers.  The evolution of SEO has made quality a priority and has also greatly reduced the success rate of “black hat” search engine optimization campaigns.

Let me ask you a question: How long would you read this blog post if it was written in one sentence – just a sprawling maze of stream of consciousness, statistics, industry jargon and analysis that led nowhere and had no real clear message or idea of whom the author was writing for? And even worse, there were no pictures!

A common concern (or more accurately, misconception) amongst business owners is that Internet marketing is an unquantifiable or even abstract enterprise.  Although any SEO would vehemently disagree and offer up a plethora of resources which serve to disprove such claims; there are still doubters.

WordPress is one of the most popular Content Management Systems currently being used on the Internet.  In fact, more than 60 million websites currently use the popular CMS.  For the average user who does not have a strong technical background, WordPress is an ideal back-end for a website because it allows users to easily update and maintain the content on their websites. From an SEO-perspective, WordPress has tons of great features built in, or easily added with one of the many plugins that have been developed by their network of open source developers.  But just as with any popular piece of software, there are risks.

WebiMax CEO Ken Wisnefski discusses the importance of crowdsourcing and the role of the Internet and social media in the recent terrorist attacks at the Boston Marathon in Boston, MA.

I hope you brought a few extra cookies to the lunch table, because with the way SEO is evolving, you're going to need to make some new friends – and those friends are Twitter and Pinterest.

Ken Wisnefski, Founder & CEO of WebiMax, recently discussed the importance of branding with ABC News.

Today, I wanted to share with you my favorite toolbars that every Webmaster, SEO and/or Online Marketer should be utilizing.  Inside these toolbars, there are extremely valuable tools that help me on a daily basis.  Some of the tools inside these toolbars require a subscription while others are free.

Communication between the client and developer is one of the single most important aspects of any SEO campaign. It is imperative that both sides understand where the other is coming from and what the roles and expectations of each side are. I will go over a few suggestions from both the client and the developers perspective to help break the communication barrier that gets in the way far too often. You will be surprised at how much smoother a campaign can go if both parties start the campaign with the right amount of information and a realistic expectation.

I'm tired of people saying online marketing is "all about great content."  Those people have a Kevin Costner mentality. Don't get me wrong--I have nothing against great content.  For all intents and purposes, I hope this blog post falls under that category.  But let's not be naïve either; great content isn't always the most popular, and it doesn't always drive the most sales. And if that's the case, can you really consider it all that great?  I can tell you one thing. The person who decides on your marketing budget probably won't. 

Over the years, link building has changed. Anonymity, once a tool of the trade, will no longer take you far. If you truly want a link building campaign to succeed, you need to stay two steps ahead of your competition and three steps ahead of Google.

When's the last time you actually looked up a business in a phone book? It's probably been years for me.

When you think of Facebook, the most prominent name associated with the brand is undoubtedly Founder & CEO, Mark Zuckerberg.  While his story and rise to success have been publicized in novels and films; Facebook’s COO has only recently come into the spotlight.  Although Sheryl Sandberg has been a key player in Facebook’s growth since 2008, she has largely been “behind-the-scenes” of the social network.  However, she recently made a significant career move outside of Facebook which is likely to help make her a household name, as well.

In many of my previous posts here on WebiMax.com, I’ve discussed the importance of content.  Blog posts, press releases, videos, images and other forms of media on the Web can not only drive traffic to your site; but enhance your brand’s overall reputation, visibility and earning potential as well.

If you're an SEO who interacts with clients, or even a small business owner keeping tabs on your traffic and visitor flow in Google Analytics, you have done the 'Google Gasp' a few times.