
Digital marketing tips and advice.
September 18, 2012
September 18, 2012
September 18, 2012
September 18, 2012
September 18, 2012
September 18, 2012
http://youtu.be/ms-eTS6mEok
WebiMax Founder & CEO, Ken Wisnefski discusses the role of social media in the violent flash mobs of Philly, and what precautions can and need to be taken to curb this behavior in the future.
September 18, 2012
September 18, 2012
September 17, 2012
September 14, 2012
On Sunday, a pizzeria owner from Fort Pierce, Florida named Scott Van Nuzer was responsible for one of the most notorious photo opportunities in Barack Obama's Presidency and the 2012 campaign thus far. When Van Nuzer bearhugged Obama in front of several onlookers and photographers at his restaurant, Big Apple Pizza; he most likely expected to experience a rapid influx of positive mentions of his establishment online. However, the social media backlash that the photo generated may have actually had negative impact on his business.
September 13, 2012
On Monday night, I had the chance to give a presentation for the Agile SEO Meetup at the Webimax headquarters in Mt. Laurel, New Jersey. There was a nice turnout, including many Maxers* who started their day early, and stayed late or returned for the presentation. It takes a team to make a meetup work, and I wanted to express my thanks to the Maxers who set up the presentation equipment and the live-streamed webinar, who set up tables and chairs and signs, who made sure we had something to drink, and who helped promote the event. I'm not going to mention names, because I'm sure I'd leave someone out, but you know who you are.
Read StorySeptember 11, 2012
When you watch TV this week, you may see ads for a new show called Elementary, which is another take on the original Master of Deduction, Sherlock Holmes. In the past five years, Arthur Conan Doyle's beloved detective stories have been adapted several times in film and television, and their popularity made me wonder how Mr. Holmes would handle SEO. In particular, I wondered how he would see social signals in the overall scheme of things. While nobody knows for certain what Google's algorithm is, there are certainly some clues that might help us deduce social signals. Let's take a look at what we do know.
September 10, 2012
On behalf of WebiMax, thank you for joining the Agile SEO Meetup featuring SEO experts Bill Slawski and Chris Countey.
Read StorySeptember 10, 2012
In the start of every football season, the first few games are often a surprise in terms of how well or how poorly some teams play. One team yesterday, picked by many to be a potential Superbowl, participant barely eked out a victory over a rival that isn't expected to fare quite as well. Other teams won by wide margins over teams expected to be much more competitive.
Read StorySeptember 4, 2012
On September 4th, 1998, two Stanford University students named Larry and Sergey formed a privately-held company called Google, named after the Internet search engine they had begun developing more than two years earlier. Today, that company celebrates fourteen years of innovation and success.
Read StorySeptember 4, 2012
As the Democratic National Convention begins with the Republican National Convention finished, social media will continue to keep people from across the country tuned in on the action. Regardless of what political party you support, with the use of social media those from all angles of the political spectrum can catch all the action, cast their opinion on speakers, reflect on current issues, and show support for their party.
Read StorySeptember 4, 2012
How much is a search engine like a human being when it comes to gathering data in the world around it and making judgments about that data?
Read StorySeptember 3, 2012
August 31, 2012
Following the recent appointment of new CEO, Hubert Joly, Best Buy is now beginning its turnaround and attempting to return to its former profitability. While the retailer initiates its restructuring plan, both Best Buy and Joly remain prominently featured in news headlines, blogs and throughout social media. Although the public response to Best Buy's management changes has provided the brand with enhanced visibility on the Web, the company must now take measures to monitor and manage its reputation in order to maintain a positive brand image.
Read StoryAugust 29, 2012
How can lip balm be controversial? Just ask Chapstick - they've managed to offend a lot of people with the image they chose for a new advertisement and, moreover, how they chose to deal with the backlash on their Facebook page.
Read StoryAugust 29, 2012
Social media sites have become increasingly hot platforms for people everywhere to cast their voice. Whether giving a review of a new restaurant or sharing the latest celebrity gossip, social media sites bring people together to converse and exchange thoughts. And, they're also the perfect place for businesses to hear the voice of customers.
Read StoryAugust 29, 2012
On Tuesday, the 2012 Republican National Convention officially began in Tampa Bay and less than 24 hours later, terms such as "Mitt Romney", "Paul Ryan", "GOP 2012", "RNC 2012" and "Chris Christie" were still amongst the most frequently searched and discussed topics on the Web. Throughout popular social networks such as Facebook and Twitter, millions of national and even international users have voiced their opinions and thoughts on the candidates and the convention. Despite some delays and initial concerns due to the impending presence of Hurricane Isaac, RNC attendees and online followers have been largely unhindered by inclement weather thus far. In fact, the event is on track to become one of the most significant social trends of 2012 and is anticipated to substantially elevate Mitt Romney's social following heading into the upcoming Presidential election.
Read StoryAugust 28, 2012
I'm going to give you a piece of marketing advice. Are you ready? Okay, here it goes: Sex sells.
August 27, 2012
That's what Kenneth Wisnefski, CEO of WebiMax, a rapidly growing internet marketing business, has done. The Mount Laurel, N.J.-based company saw revenue jump from $2 million in 2010 to $10 million in 2011, while head count expanded from 58 to 150. Wisnefski expected that the larger staff would lead to a company discount on healthcare premiums. Read more
August 27, 2012
For quite some time now, Facebook has been the world's preeminent social networking site. In fact, it's even become a part of pop culture. Books have been written and movies have been made about the phenomenon that is Facebook and furthermore, the company released one of the most anticipated IPOs in history earlier this year. Despite the diminishing value of Facebook's shares, the network still controls a majority of the social networking market.
Read StoryAugust 26, 2012
August 24, 2012
"Most will tune it out, skip over them and go look at what's more pertinent to them," Wisnefski said. "Aside from targeted customers, we've never had anyone come back and say, 'Hey, Facebook has been a huge return for us.' It's more fluff than substance." Read more
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