WebiMax Blog

Remember the days of Nintendo vs. Sega?  Things were simple then.  If you hung around enough peers, you were likely granted access to both gaming systems.  Things got mighty complicated in later years…more buttons, manufacturers, attachments, etc.

WebiMax is currently hosting a Google Penguin Update webinar.  Registration is still open here.  Kenneth Wisnefski is about to address the audience.

The effects of Google's Penguin Update have been felt by many webmasters and digital marketers over the past six weeks.  Not surprisingly, a large percentage of sites impacted by the update were penalized due to their link profiles.  Before April 24^th, paid links were prevalent throughout the Internet, but many link farming companies were reeling from the effects of Google's Panda.  In fact, BuildMyRank.com was even de-indexed for its link building practices and was forced to shut down entirely.  Penguin's debut effectively finished the job that Panda started by specifically targeting black and gray hat link building techniques, amongst other things.

Facebook, Google+, Twitter and virtually every other social network have become more than pastimes for the millions that use them daily.  Today, these sites are the product offerings of multi-national corporations and have not only changed many aspects of Internet marketing, but impacted popular culture around the world.

Twitter continues to assert its importance and as a result, it receives a great deal of attention from SEO agencies, social media experts across the board, and us here at WebiMax. All social platforms are evolving and responding to what customers want, but Facebook and Twitter seem to trying to stay ahead of the curve constantly pushing their offerings and what can be done on their platforms. Case in point - Twitter’s new partnership with Pepsi whereby the social platform is the medium for connecting customers to Pepsi’s “Live for Now” global music campaign.

As I wrote about yesterday, the amount of web users and connected devices will greatly increase in the years to come, even just in the next four years. This will be experienced all over the globe only furthering the potential for marketing and increasing brand exposure to a new and increasing customer base. But another fold of the data is the connection speed predictions. Higher average connection speeds will bring about a more enjoyable experience for web users, but it will result in more being available in terms of what users can do online. Namely – video. And a lot of it. By 2016, video will make up 71% of all data that is used across the globe.

As a business owner, what do you want out of employees?  We know you established a business to make money; that's pretty obvious.  Employees are a means to business success.  But, let's be more specific.  What do you really want out of your employees?

It's a mistake that both SEO firms and users see time and time again. As more small business owners decide to market their company properties through social media, they end up blundering through the process with little results to show for their efforts. So the best and brightest minds of the faltering business scratch their collective heads. What are we doing wrong? Why aren't people following us? Why aren't they sharing our posts?

Just yesterday, Google made a pretty significant announcement of which every business owner should take note. In an attempt to further combine its social media efforts with its focus on independently-owned companies, Google has integrated its Google Places program into Google+ Local. While the benefits of this consolidation many not be immediately apparent to everyone, the potential this move has for small business owners is considerable to say the least.

The internet continues to grow and the world is becoming more interconnected throughout developing and developed markets. This has been clear to both individuals and businesses for some time in terms of how we are likely to individually and collectively increase web usage in the years to come. Cisco’s fifth annual assessment and accompanying prediction of global broadband growth on both wireless, managed, and fixed networks was released yesterday. In a sentence, the internet is going to be bigger and faster in the years to come – surprised?

MOUNT LAUREL, NJ -- (May 31, 2012) – WebiMax, a leading online marketing firm, will host a Webinar on June 5, 2012 at 2:00pm EST discussing the recent Google Penguin data refresh and the future of online marketing.  Seats are still open although they are filling fast.

While print journalism has steadily declined in popularity due to the rise of online newspapers, it seems online newspapers may soon be outranked by another news platform: social media sites.

The internet is expansive and it reaches all corners of the globe, and thus most languages in use have found their way online to some degree. As such, it is a popular thought that businesses marketing both their presence and product online want to have language-specific sites in order to cater to specific audiences offering content that they can readily consume. This remains entirely true, however, the behavior of web users in relation to their language use and web searching looks a bit different than previously expected now, considering recent research by UK marketing firm Greenlight.

Over the past several years, Google has slowly expanded their business beyond search and even Web-based technology. While the entire Google brand was initially built on the revolutionary search engine pioneered by Larry Page and Sergey Brin; the transition into email, social media and other areas has mostly proven to be a success for the company. Gmail, Google+ and subsidiary, YouTube, are amongst the most frequently visited and most profitable sites on the Internet. In addition to those entities, Google also developed the immensely popular Chrome browser and Android mobile OS. These and other innovations have helped Google maintain a large percentage of the market share in the Internet tech sector and made many of the company's properties a target for Internet marketing companies and advertisers. However, some of the company's newest endeavors have left even the most devout Google supporters concerned.

It's been a few hours since we've heard something about Mark Zuckerberg; but, this is not about that acronym.  This story is about Facebook's potential to build a smart phone.  That's right, the social media star wants to broaden its horizons and fully enter the market.

For the last twenty years, numerous SEO companies and internet advertisers have depended on keywords as being a guiding light for search engine indexers and site crawlers. A tactic commonly used by ethical and unethical online marketing agencies alike, heavily emphasized keyword implementation was so pervasive throughout the web development community that almost everyone has come to rely on it. Of course, this all started to change with the arrival of Google's Panda updates as well as the recent release of Penguin. Now, webmasters are looking for ways to remain relevant to Google and other search engines while revising their own operations.

Kenneth Wisnefski discusses the use of mobile advertising on commuter rails.  In particular, Wisnefski introduces the idea of QR codes in marketing strategies.  Read more

I am friendly with a retail store owner.  It's interesting to know how much thinking some implementations warrant.  Think of a store as a Web page, only larger and obviously more interactive.  Where should he place his goods to recruit attention and make conversions?

Many are well-aware of the various employment sites available such as Craigslist, Indeed, Monster and CareerBuilder to help in the search for a job. Users can look for a job in their related field or industry, and within a certain geographical location. While these sites are a great way to find a job, an individual's social media presence can also help them land a job.

Baidu, China’s homegrown and dominant search engine, delivers users results to their search queries based largely on the context and the semantic inferences that can be drawn from the keywords and keyword phrases used. This semantic search functionality has been a part of Baidu’s offering for some time and it now is the main driver in the search engine’s “box computing” approach that they have put forward. This approach looks to directly address the type of information that searchers are looking for by breaking information into three categories (content, data, and applications) using the semantic mechanism in the algo to determine which is most relevant.

Recently, proposed bills such as the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA) have stalled, largely because of negative backlash by Internet companies and, more importantly, the Obama administration.  Kenneth Wisnefski discusses online security in addition to the proposed SOPA and PIPA.  Read more

Kenneth Wisnefski discusses Facebook’s development and launch of the new Facebook Camera App.  Read more

Since coming online in 2004, Facebook has risen to the top of the social-media landscape and asserted itself as the essential platform for connecting with people over the Internet.  Kenneth Wisnefski discusses Facebook’s IPO and its impact on marketers.  Read more

When brands are built up effectively over time and used purposefully, they can have a tremendous impact on the company and deliver considerable financial gain, supplementing the primary revenue generation from the sale of their actual products. Ford, one of the biggest and most recognizable name brands in the country and world, is a shining example of this. The Ford brand is worth billions and the company is a leader in the process of licensing out the various elements of the brand. Their activity provides lessons for other companies both large and small in how they can leverage the equity they have built in their brand for financial gain and valuable exposure.