One thing is true of all digital marketers, they don’t know everything. Why? – Because the Internet is an industry and resource that continues to change and progress on a minute-minute basis. From Google algorithm update rumors to random changes to the ways we can advertise on social media, a marketer has to stay on their toes.

In order to run a successful business, a CEO needs to have a good amount of pride. You certainly can’t launch a new company without a strong belief in your own abilities and you can’t offer a worthwhile service or product without pride in your work. But too much pride can also hinder success when it comes to building connections with media outlets.

Google announced late Wednesday afternoon that some formulaic changes are looming. In an attempt to better protect Internet users, Google will begin to include secure, encrypted HTTPS connections in their list of factors which determine search engine results. The news comes as little surprise as the Internet’s most powerful search engine has a history of altering their algorithms in efforts to stay current.

Every new Web search is like a quick job interview. The interviewer isn’t exactly sure who they are about to encounter, but the time and effort they put into getting to know the person are definitely contingent on what they see and hear when they meet.

The door shuts, the drinks are gathered and before the first trash bag hits the can, the hosts of the party are already talking about their guests. “Did you see the shirt Bill was wearing?” “Did you notice how much Jack was talking?” “Don’t you already miss Michelle?”

Ken Wisnefski – the president and founder of WebiMax –was featured in Sunday's edition of the Courier Post. In the article, our boss spoke of taking lessons from his past to sculpt the ideology of our company. Because of his experience, he was able to chart a path that ensured WebiMax would not only provide a great work atmosphere at the office, but a great return on the marketing investments of our clients.

Happy April Fool's Day, everyone. I hope you are all enjoying playing pranks as much as I am. I mean, I have already sent the Google Nose BETA to my entire family. And the great thing about the annual Google prank is it doesn't hurt anyone, but still offers a good chuckle.

Think of the world of content marketing like an aisle in a grocery store. Google is in charge of stocking the shelves, and they place the best products right where the shopper can see them. In the world of supermarkets, companies pay for that prime space. In the world of organic SEO, Google chooses the products that offer their "shoppers" the best value.