Many businesses these days are looking for ways to build up an online audience without having to pour endless hours into social networks. Facebook, Google+ and Twitter all serve as excellent venues for interacting with customers and brand followers, but their streamlined interfaces often lead to content that feels stilted and formulaic. Although company owners clearly want to always be on the minds of its followers, the limited space and compartmentalization of these websites greatly hinder the level of exposure that social media can offer. This is especially true in the case of smaller businesses that may not be on a potential reader's radar at all.

As the foundation of any SEO-focused marketing campaign, keywords are always the driving force for any industry. More often than not, business owners take an approach to their keyword selection that emphasizes quantity over quality. While generalized keywords do have the potential to bring in a large, broad user demographic, sometimes a far more specific search term can yield better results for company websites and online content. The trick comes from knowing how to select the right keyword for the most successful search engine optimization.

While small business owners often focus much of their attention on staying active in social media, they tend to end up ignoring a valuable asset: their website. As many web designers will tell their clients, a company's website should always include search engine-friendly content as well as useful information that is readily accessible. More often than not, getting one's online properties to the top of the Google and Bing SERPs is one of the most important goals in any SEO campaign.

Companies that conduct the majority of their business on the internet are always fighting an uphill battle to gain loyal fans and regular website visitors. With many industries experiencing an overcrowded marketplace and unprecedented levels of brand saturation, small and medium-sized business (SMB) owners are trying to gain that most desired of customer values: trust. Aside from the strength of their online presence, many large corporations have an easier time attracting internet shoppers due to simple brand recognition which lends itself to trustworthiness. When faced with an unknown mom-and-pop retailer and a company that has twenty years of advertising power behind it, there's no doubt that the average person will choose to conduct business with the more well-known store.

When new venues for internet advertising go live, every online marketing firm and PPC company takes note. Just a few days ago, Google announced the launch of its AdWords for Video program which it claims places more ad control into the hands of small and medium-sized businesses (SMB). Putting its money where its mouth is, the company is also giving potential SMB clients an incentive in the form of over $50 million in account funds to new AdWords registers. Those companies that sign up for AdWords for Video will be working with a free $75 in ad credits from which to drive their PPC campaigns.

Here we are at last, loyal readers: the final installment in my three-part coverage of the best social networks for social media marketing. Some of you may have been following my blog posts for the past couple days, but more than a few of you may be jumping in only now. In my previous discussions, I went over the importance of location-focused social websites as well as those with the best potential for growth. Now it's time that we take a look at the overall best social networks for business owners in 2012.

Yesterday I kicked off a series of blog posts dedicated to choosing the best social network based on the needs of a business. For small and medium-sized company owners, there is no certainly no lack of choices to be made when selecting which social sites to operate on. Many SMBs tend to lack the sort of SEO experience and social media awareness to really take advantage of each network's full capabilities. Fortunately, each site can be boiled down to a few key attributes that can make picking the right one an intuitive, and even enjoyable, process.

As social media websites become the focal point of countless internet advertising firms, so too have small business owners come to depend on social networks for their ongoing marketing campaigns. While Facebook is the primary social website for many companies these days, the fact is that there is no shortage of social media sites to pick from when trying to improve a company's conversion rates and traffic. Although social media companies often ignore many sites when campaigning, the options available to businesses advertising on social networks are rather robust.

Over the past several years, search engine optimization (SEO) has become increasingly popular for businesses of all shapes and sizes. Although large scale corporations and well-known retailers may rely primarily on TV and print for most of their advertising efforts, many companies also supplement their marketing campaigns with SEO-based operations online. What used to be a relatively unknown advertising method has now become a common business strategy for countless retailers, restaurateurs and service providers the world over.

As I discussed in a previous blog post, many businesses find themselves focusing the majority of their social media efforts through Facebook these days. While I still feel that Google+ is a fantastic alternative to this oversaturated social network, there are still several features on Facebook that make it an attractive platform for marketing purposes. In particular, it's the network's capability for pay per click advertisements that is a huge draw for many business owners. Aside from the site-wide ad initiatives that came about via the Timeline layout update, companies listed on the world's biggest social network will also soon to be able to take advantage of another potential marketing avenue.

Many business owners who are new to the world of online marketing often consider pay per click as their main channel of advertisement. As what is essentially the internet's oldest form of direct marketing, PPC ads continue to be one of the most prevalent methods of inorganic link building. It certainly doesn't hurt that every search engine website displays its own custom PPC ads on every SERP it shows. Although PPC usage remains constant across the web, the prominence of this popular marketing method is not even across all ad networks.

Those business owners who turn to social media sites for customer traffic are known to rely just a little too heavily on Facebook. Sure, the world's biggest social network continues to expand its influence, and it's a given that it will grow towards a projected one billion users by year's end. While there's certainly no lack of potential customers to be found on Facebook, there is the matter of market saturation. For every type of business out there, there are literally thousands of competitors with which to contend. Small business owners who try to maintain a strong presence in social media have to work much harder when rivals are involved.

The current prevalence of social networks in our daily lives is not to be underestimated. Although some sites such as Facebook have been showing a generally downward growth trend as of late, the medium that we refer to as "social media" is stronger now than it's ever been before. With nearly a billion users to be found between Facebook, Google+ and Twitter, it's clear that there is no end in sight for social networking. This, of course, bodes well for social media companies that handle business marketing. What may surprise many readers, however, is how the constant growth of social media may continue to cement the relevance of SEO as a whole.

It seems not a week can go by without Google raising more alarms within the SEO community. Online businesses that have been watching their web analytics over the last few weeks may have noticed some alarming trends. Traffic has been dropping steadily for many online companies and the page rankings have been falling along with it. While not everyone has been affected by these disturbing trends just yet, more and more pages are experiencing the impact of Google's constant search engine revisions.

Tech savvy businesses have likely been following the recent news about Google Glasses that's been making its way around the web. Until only recently, all information known about the device was the stuff of pure conjecture. While the finer details behind the glasses are still being kept locked up tight so far, Google released a promotional video last week that's been causing quite a stir.
 
The company claims the glasses, currently referred to as Project Glass, will incorporate heavy search engine and social media functionality into the everyday life of its users. While the reveal video leads to big (and somewhat unlikely) promises regarding the integration of the internet into a new mobile device, there is one thing that is certain: the information that Google pulls for its Glass interface will certainly be pulled from its search engine results. For businesses of every size and shape, this means that the months leading up to the final release of Project Glass make improving page rankings and domain authority crucial.
 
Getting Page Rankings Ready for Project Glass
To put it simply, there has never been a more important time than now for companies to seek out the help of a top SEO company. As a leading internet marketing firm, WebiMax handles hundreds of companies in their search engine optimization efforts every day. Our clients rely on our SEO and social media optimization methods in order to climb to the top of the search engine result pages (or SERPs). For now, success means ranking well on web browser searches. Yet with devices such as Google's Project Glass looming on the horizon, our industry will begin to focus more actively on preparing clients for the next big tech push.
 
In the coming months, WebiMax will continue performing landing page optimization, PPC campaigns and various other SEO practices to improve the search engine friendliness of its clients and their web content. Although Google has not been entirely forward with how Project Glass will work, it's clear that only those sites that rank well will be shown in the device's user display.  For our clients, that means working overtime to get to those much-wanted SERP top spots. With that extra bit of dedication and hard work, Google Glasses users will no doubt see our clients come up again and again when the device is released this fall.