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Do Not Underestimate the Power of “Dark Social”

There was an excellent piece in the Atlantic last month about the power of “dark social.” Dark social is, essentially, the links to your site that you can’t account for. That is, you don’t know where your visitors are coming from. When looking at your analytics, you have to keep in mind just how limited […]

Will Facebook Be Able to Rebrand Itself as Being All About Mobile?

Of all the popular social media companies out there, Facebook always feels like the most troubled. It also has more users than any of its competitors, so criticism is easy to come by. Ever since it’s lackluster IPO, the company has been scrambling to come up with a way to reassure investors that they are […]

Hurricane Sandy and How Twitter Proved Itself to be a Useful Tool

New York and New Jersey are still recovering from the devastation brought by Hurricane Sandy. When it’s all said and done, weeks and months will pass and the monetary cost will be astronomical, which is to say nothing of the lives lost. I was lucky to get little more than a few strong gusts and […]

When Customers Don’t Trust Your Content

When business owners hire search engine optimization companies, they do so because they want to get their website ranked higher on Google or Bing. However, obtaining the conversions you want goes beyond landing on the first page of the SERPs. People who click the link to your site then have to be compelled to buy […]

Facebook: What’s In a Name?

How many of you have friends that don’t use their real name on Facebook? Perhaps you do this yourself. If you’re like most people, a decent portion of your friends list has people swapping out their last names for their middle names. This all seems harmless enough, right? Well, if you didn’t know, Facebook is […]

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