It is essential for every business owner, no matter the size of your enterprise, to have some sort of web presence. While some small businesses just have a Facebook page, it's more beneficial to actually have a new and dedicated site built to serve as your business' home base. A .com registered in your name is ultimately more reliable than a single page owned by a social network.

WebiMax CEO Ken Wisnefski discusses the importance of crowdsourcing and the role of the Internet and social media in the recent terrorist attacks at the Boston Marathon in Boston, MA.

Ken Wisnefski, Founder & CEO of WebiMax, recently discussed the importance of branding with ABC News.

Ken appeared on Bloomberg TV on January 15th to discuss Facebook's new search functionality with Mark Crumpton.

Ken recently wrote an article for YFS Magazine discussing the core strategies of marketing and how to effectively create, monitor and adapt your marketing plan for a constantly changing environment.

MOUNT LAUREL, N.J., Dec. 5, 2012 (GLOBE NEWSWIRE) — via PRWEB – Kenneth C. Wisnefski, founder and CEO of WebiMax, a leading online marketing firm, is pleased to announce the unveiling of a new website redesign for the company. The new WebiMax.com was launched Monday and includes several integrated features including the company’s proprietary website analyzer.

On December 2nd, 2012, WebiMax Founder & CEO Kenneth Wisnefski was featured in AP.org’s “The Big Story” discussing the hot topic of healthcare and how small businesses are handling healthcare reform in the U.S.

Kenneth Wisnefski recently appeared on HuffPost Live with Tyler & Cameron Winklevoss and Hukkster Founders Erica Bell & Katie Finnegan, discussing the new startup funded by Winklevoss Capital.

Kenneth Wisnefski was featured by The Washington Times recently, in an article in which he discussed the popularity of mobile shopping apps and their prevalence and usefulness to shoppers on Black Friday.

There was an excellent piece in the Atlantic last month about the power of “dark social.” Dark social is, essentially, the links to your site that you can’t account for. That is, you don’t know where your visitors are coming from. When looking at your analytics, you have to keep in mind just how limited you are. In many instances, a majority of your sites views won’t come from a specific referrer. There is no referrer data if someone comes from a dark social source, such as instant messenger or email.

Of all the popular social media companies out there, Facebook always feels like the most troubled. It also has more users than any of its competitors, so criticism is easy to come by. Ever since it's lackluster IPO, the company has been scrambling to come up with a way to reassure investors that they are worth the billions they were valued at. Responding to market pressures, Facebook has aggressively pushed the message that they are focusing their energy on becoming a mobile service first and foremost. As more and more users access the internet primarily through their phones, Facebook is rushing to change the way they operate in order to meet the needs of changing demographics.

New York and New Jersey are still recovering from the devastation brought by Hurricane Sandy. When it's all said and done, weeks and months will pass and the monetary cost will be astronomical, which is to say nothing of the lives lost.

Ken Wisnefski discusses Obama's last-minute Twitter interactions during Election Day 2012 and how social media impacted his campaign.

”There is a spike because this happens once every 4 years,” said Wisnefski. “Social Media continues to be a trending phenomenon therefore constantly requiring expert insight and commentary. Election night I expect to be higher because it is completely an analysis and game of prediction and estimation.”  See the full story on Politico.

“Obama placed major emphasis on leveraging the Internet to engage with voters while John McCain virtually ignored leveraging social media and engaging with voters online,” wrote Kenneth Wisnefski, founder of the Internet marketing company WebiMax, in a statement. “Social media has only dramatically risen in prominence since then.”  Read more on I.B. Times.

The outcome of the Presidential Election is still unknown, but experts say that social media is clearly a winner.  Read Ken Wisnefski’s analysis on social media and its impact on the 2012 election.  Read more.

Kenneth Wisnefski, chief executive officer of the WebiMax consulting outfit in Mount Laurel, notes that the news release, posted to Don-O's Facebook account, generated more than 19,000 likes, 7,400 comments, and 6,100 shares.  Read more on Philly.com.