You know what they say: Time flies when you're trying to keep up with SEO best practices and Google's tricky, ever-changing algorithms…or something like that. When you've been in the SEO game for several years, you grow accustomed to certain strategies going as quickly as they came, and you're probably always keeping your eye out for the latest and greatest practices. Wanting to stay on top of the game is a good thing, especially when it comes to content creation. That being said, just because new opportunities are always breaking into the scene, it doesn't mean that oldies can't be goodies.

For an SEO-enthusiast, checking Matt Cutts' blog is not unlike checking the weather. You don't have to do it, necessarily, but it's nice to know which days you're going to want to bring an umbrella.

Well, the fine folks that develop WordPress have finally offered, what might be considered, one of the most controversial features they have ever introduced. While some might think this is a blessing others will think it to be the end of their site running smoothly. The updates will be enabled by default for Minor Releases only. These tend to be the security releases. You need to manually add other parameters for more (or less) functionality.

I'll admit, I'm getting a little hungry thinking about the impending Thanksgiving holiday, but that's not the [entire] reason I'm writing this blog post.

As someone who contributes to numerous blogs and has a few of her own, I'm always browsing around the Web looking for inspiration and trying to find ways to improve my own content. There's definitely an interesting contrast between personal blogs and those that belong to certain brands. While checking out the blogs for individual brands, I found that some corporate companies are absolutely killing it by honing in on a specific target audience/demographic and providing interesting, useful, and entertaining content for them. Those of us who write for smaller brands can definitely learn a thing from these four in particular.

Between the countless writing classes I took a bit too seriously in college, the time I've invested in my hobbies, and the past couple years I've spent freelancing and working for SEO companies, I've written a lot of blog posts. As a result, I've written on a lot of blog platforms.

Recent SEO news has been heavily focused on off-site content, such as the seemingly unending war that's currently going on between people who think we still need to focus a lot of energy into linkbuilding efforts, their opponents who think it's time to lay it to rest, and those who are steadfast proponents of the notion that it's a profoundly mediocre SEO tactic. The recent (but, arguably, pretty mild) Penguin 2.0 update can probably do all the explaining as to why SEO enthusiasts are discussing social media, guest blogging, and, well, everything BUT on-site content in their recent contributions to the community, but we can't let the importance of having well-optimized on-site content slip through the cracks.

It's kind of ironic – recently I've been reading a lot of different blogs on a lot of different topics to try and freshen up my style and get new ideas. In my Web travels I've come across not just one, but a few different blog posts that mock and criticize what has sort of become the characteristic format of a post written by an exhausted blogger. It starts with a cheap – though descriptive – title: "Three Tips for Traveling by Plane This Summer" or "The Benefits of Using All-Natural Sunscreen." It's followed by an introductory paragraph that explains how the topic relates to what's currently happening in the world, and then breaks up into a few paragraphs with headings that delineate each "tip" or "benefit."

I hope you brought a few extra cookies to the lunch table, because with the way SEO is evolving, you're going to need to make some new friends – and those friends are Twitter and Pinterest.