WebiMax Blog

To the technical uninitiated, it can be hard to tell whether or not a site needs SEO work or not.  What follows is a general SEO litmus test you can perform on your site, using only a browser.  No fancy tools,  litmus paper, or black magic required.

On February 19th, WebiMax's Danelsy Medrano will be presenting the "Internet Marketing 101" Webinar from the Greater Philadelphia Chamber of Commerce in Philadelphia, PA.

The paid search offering has many people torn over whether paid clicks are as valuable as free traffic. As the Paid Search department head at WebiMax, I see every day that when used properly, as with all marketing mediums, it is a great tool and can have a drastic impact for a business. From a common perspective, one can easily say that “I just glance over the ads,” but if you saw a text or display ad published that had an offer that you just couldn't refuse (sorry for being cliché) or an ad that reminded you of something that you were looking into last week and were just pulled away from researching the first time, tell me that you would not be engaged at all.

Linkbuilding isn't dead, and it likely won't be any time soon, but it has changed over the past few years, and the search engines are looking at other signals as well, such as social sharing...

2012 was a big year for SEO and arguably the biggest shakeup was the Google Penguin update. As you probably know, Penguin targeted web spam tactics like link schemes, exact match anchor text, blog networks and so forth. Link building tactics that had, for better or worse, been working fairly well for a lot of site owners are now penalizing those same sites and many site owners that were hit by a penalty are still struggling to recover. As a strictly white hat SEO professional whenever a Google update comes around I don’t panic and worry what is going to happen to my site’s search presence because I know that I’m not doing anything that might ever make my site (or the sites of my clients) show up on Google’s radar. Instead of looking for loopholes within the algorithm to exploit I’ve always focused on building high-quality links from a variety of sources that will serve as gateways to my site and help drive targeted traffic over time.

A study published by the ad agency Chitika earlier in October of 2012 had found that over 24% of all Google search queries carried out have local intent. Yahoo and Bing users were slightly higher bringing the average of the 3 major search engines to just over 26%. With 1/4^th of all searches on the “Big 3” having local intent, the internet is a marketing space local businesses should learn to leverage. If done correctly, a Google Plus Business Page can yield increased local visibility in your targeted areas.

Internet browsers, like the rest of the technology world, are on a relentless march forward. An industry that was once dominated by Microsoft's Internet Explorer, is now one of the most competitive and fastest growing markets. Major competitors have emerged and offer consumers more choices than ever. Mozilla's FireFox, Google Chrome, and Apple Safari are all major challengers to the old giant's reign.

From the dawn of e-commerce, self-proclaimed Internet gurus have preached that bringing more visitors to your website will increase your sales (conversions).   So, the question is, do more visitors equal more conversions?  Yes, but there is a caveat.  You have less control over the amount of visitors that come to your website, and you need to substantially raise the amount of quality visitors to your site to see the benefits.

As part of our continued international expansion, WebiMax is pleased to announce it's official entry into the Chinese market and its strategic alliance with Oceania Media as an authorized reseller. Our WebiMax China office has been in strategic development and testing for quite some time and with the successes we have seen it was a natural decision to amplify our presence within region. A WebiMax China web site is to be launched within the next month to support Chinese businesses targeting English speaking prospects and customers.

People say you should learn from your mistakes.  Not me.  I prefer to learn from other people's mistakes.  It can save you a lot of headaches and sometimes a little embarrassment.

The Webimax blog went through a redesign recently, and one of the sections that we were happy to add was an ask the experts section, where people can submit questions about online marketing, and get an answer from one of the many professionals at Webimax.

Ken appeared on Bloomberg TV on January 15th to discuss Facebook's new search functionality with Mark Crumpton.

My parents always told me not to care about what other people think of me. But, let's be honest--we all care a little bit.

Not everyone is a creative genius—or at least, I’m not. Creating unique and compelling content over and over can be stressful, not to mention almost unsustainable. The more specific a niche, the harder it can be to create something you can truly be proud of. As the Department Head of Inbound Marketing, I am in charge of all guest posts for our clients. Below are a number of tools and websites I like to use when my creativity hits the proverbial wall.

It’s vital to have a definitive, long-term marketing goal in place for your business in order to truly achieve a greater presence and earn more business within the vertical or verticals it serves.  While virtually every brand can benefit from a solid digital strategy, it is important to remember the various components that are integral in creating your own “game plan”.

As we welcome 2013, many are not just making resolutions to lose excess weight; they are also contemplating how to reduce excess spending.  As a business owner, cutting costs without cutting the 'necessities' while still leaving room in the budget for ways to increase revenue can be a real challenge.  Subsequently, it is no surprise that over 90% of businesses utilize some type of Internet presence, either through localized optimization or social media; to gain leads, increase their customer base or simply just get their name out there.

I love Andy Cohen.

I speak with many business owners regarding their web sites, business objectives and challenges and routinely provide them solutions along the line of what an agency can do for them (or even what they can do for themselves).  These discussions are well received and provide a road map for work to be done.  A common theme I hear is that business owners know what needs to be done and have been told some of the strategies before but the drop off then happens after the consult.  So, is it a consultants responsibility to provide insights that both can and cannot be implemented?

Ken recently wrote an article for YFS Magazine discussing the core strategies of marketing and how to effectively create, monitor and adapt your marketing plan for a constantly changing environment.

Over the last few months, an interesting trend has occurred on the world’s largest video sharing network and Google subsidiary, YouTube.  While the primary ranking factor for YouTube search results used to be video view count, audience retention is now the most important component in determining a video’s position in the YouTube SERPs.

Let's be honest, the SEO industry has been marred by scams in the past. Less than reputable companies would often promise things that there was no way of honoring and use unfair measures to attempt to keep their word in order to syphon more money. These promises included getting a company on the first page of Google rankings for a keyword within a short amount of time, saying they'll submit a website to thousands of search engines and, most comically, they have cracked the Goggle algorithm. All of these are not true, involve deceitfulness or require broad interpretation of the promise in order to live up to it. These are just some of the many ways SEO has been linked with scams.

MOUNT LAUREL, N.J., Dec. 5, 2012 (GLOBE NEWSWIRE) — via PRWEB – Kenneth C. Wisnefski, founder and CEO of WebiMax, a leading online marketing firm, is pleased to announce the unveiling of a new website redesign for the company. The new WebiMax.com was launched Monday and includes several integrated features including the company’s proprietary website analyzer.

The folks at Nielsen are pretty good at media market research and providing extensive (and more importantly accurate) data within various verticals including entertainment, advertising and recently, a growing industry which combines both:  Social Media.

Google’s ostensible goal is to create the best corollary to how users browse the web. Without impediment, this would allow Google to eventually provide near-perfect information to the user. Whether by commission or naiveté, the SERPs are not free of the static noise that is SPAM. As such, any methods Google perceives as disruptive to this goal will eventually be devalued or penalized, in an effort to clean up the results.

On December 2nd, 2012, WebiMax Founder & CEO Kenneth Wisnefski was featured in AP.org’s “The Big Story” discussing the hot topic of healthcare and how small businesses are handling healthcare reform in the U.S.

One of the most common SEO mistakes I encounter every day is the mishandling of 404 errors. URLs that return a 404 HTTP response code are a normal part of the web; just about every site has them. 404 errors can be served for a couple of reasons. Maybe you are trying to access a page that has been moved or no longer exists on the sites server, or maybe you misspelled the URL for that particular page. Although 404 errors do not have a direct correlation to your sites rankings, it is believed that too many of these errors can act as a signal to search engines that maybe your sites content isn't the best or most up to date for the query. The most important part is understanding how to approach them correctly in order to preserve user experience and link juice. This can be accomplished by creating a customized 404 page and installing 301 redirects when appropriate.

Kenneth Wisnefski recently appeared on HuffPost Live with Tyler & Cameron Winklevoss and Hukkster Founders Erica Bell & Katie Finnegan, discussing the new startup funded by Winklevoss Capital.

WebiMax Founder & CEO Kenneth Wisnefski will be appearing on HuffPost Live momentarily with Winklevoss Capital founders Tyler & Cameron Winklevoss, HuffPost Tech Editor Bianca Bosker and Hukkster Founders Erica Bell & Katie Finnegan.