In internet marketing, SEO and PR once operated as separate entities, but today they work hand-in-hand. The aim of a successful SEO campaign is for a business to rank on the first page of search results, attract and retain more customers, increase its brand visibility and ultimately generate more sales. As Google continues to place more significance on the quality of content, it’s important for websites to deliver interesting, meaningful content on a regular basis and acquire quality links from high authority domains.

If you’re a business owner, then you know reputation is everything. Your company’s reputation can significantly impact your repeat business and your bottom line. In today’s digital page, consumers utilize online reviews to learn more about a company, product or service. According to a report from Nielsen, 84% of consumers trust brand recommendations from friends and family, while 68% of consumers trust opinions posted online by other customers. These staggering statistics show how important it is for businesses to take charge of their reputation online.

No matter the size of your company, saving time and money is paramount to success. Optimizing your Google AdWords campaign is an area of opportunity to do just that. Managing an effective AdWords campaign minus a dedicated digital marketing employee might seem both time consuming and difficult, but it doesn’t have to be that way. Here are 7 quick and easy tips you can use to make your AdWords campaign run more efficiently and help your business save money.

Looks Aren’t Enough

Many people get smitten by a pretty face, but lasting love requires something deeper.

Here are some of the content writing essentials all websites should utilize:

 Cut to the Chase

“You want an infographic to be vibrant and visually appealing; too much text can take away from the overall design,” says Ken Wisnefski, CEO of internet marketer WebiMax.

Change is coming to Twitter. The word is that Twitter will soon expand its character limit. It's always been famous for 140 characters, but in the coming months, it's poised to expand that limit greatly.

Online Reputation Management is critical to the success of a comprehensive digital marketing strategy. Though reputation management may sound like a course of action exclusively for struggling companies, this approach is actually valuable for any business that aims to consistently maintain a strong reputation online—in other words, every business. Considering that any one negative review or offhand comment, whether valid or not, can undermine search engine rankings and surround a company with an undeserved cloud of negativity, an ongoing reputation management campaign is a smart choice for all.

http://youtu.be/t8gtCACvZ98

[updated March 4, 2021] WebiMax has moved to a fully remote business during the pandemic. 

WebiMax isAfter years of planning and hard work, today we finally moved into our beautiful new offices on the Camden New Jersey Waterfront.   It is the beginning of a new chapter for the WebiMax team and the city of Camden.

Here’s a fact that might surprise many businesses: generating online traffic to your website doesn’t actually depend on ranking #1 on a Google Search Engine Results Page (SERP). In fact, there are numerous alternative strategies a company can employ to achieve the traffic and conversion rates needed to maintain a competitive edge. While ranking highly on Google can certainly be advantageous to a company, it’s no longer the ultimate or exclusive solution required for maintaining a successful online presence. So what does the number 2 or 3 or 4 SERP-ranking website do to attract equal amounts of traffic?

As we celebrate the holidays, spending time with family and friends and enjoying all the great holiday food, we can’t help but think of those that may not be so fortunate. Everyday in South Jersey, more than 200,000 people are not sure where their next meal will come from. Of that number 35% are children who after eating at school may come home to an empty plate,  and 12% are seniors that are making the difficult choice of whether to eat or pay for medicine. The rest are working families that don’t have enough to pay bills and keep three meals per day on the table.

During the holiday shopping season, it’s important for companies to pay attention to both how they are conducting business and what customers are saying about them. According to Statista, retail e-commerce sales during November and December of 2013 amounted to $46.55 billion, up from $42.29 billion in 2012. Studies also show that 80% of today’s consumers are influenced by online reviews, and with the busiest of all shopping seasons in full swing, it’s vital to keep a good reputation online. Below are a few reasons to properly monitor and protect your business’ online reputation this season.