
Digital marketing tips and advice.
November 19, 2013
For all of its virtues, the Internet has a serious issue when it comes to authenticity. While it does give everyone a voice that can be heard anywhere and everywhere, sometimes this freedom creates legitimacy out of false information. Do you believe everything you read on the Internet? Unfortunately, many people do, and this could produce seriously negative consequences.
Read StoryNovember 13, 2013
I'll admit, I'm getting a little hungry thinking about the impending Thanksgiving holiday, but that's not the [entire] reason I'm writing this blog post.
Read StoryNovember 11, 2013
It was all too easy. You didn't need to sign in ... you didn't need an Adwords account ... and you didn't get bid suggestions when you didn't want them. It was an easy, ultra-credible source of search traffic statistics directly from the source – Google.
Read StoryOctober 24, 2013
October 16, 2013
When I mention the Internet and danger, I'm not referring to explicit content; I'm also not referring to the addictiveness of Netflix or the questionable sources of premium TV shows I don't have to pay for. What I'm talking about is textual content that's sloppy, uninformative and produced with the sole intention of acquiring higher search engine rankings, not of educating and engaging online users.
Read StoryOctober 14, 2013
As someone who contributes to numerous blogs and has a few of her own, I'm always browsing around the Web looking for inspiration and trying to find ways to improve my own content. There's definitely an interesting contrast between personal blogs and those that belong to certain brands. While checking out the blogs for individual brands, I found that some corporate companies are absolutely killing it by honing in on a specific target audience/demographic and providing interesting, useful, and entertaining content for them. Those of us who write for smaller brands can definitely learn a thing from these four in particular.
Read StoryOctober 11, 2013
October 10, 2013
The industry is abuzz once again related to an update by Google. Unlike it’s more nasty and mean spirited predecessors, the Hummingbird update is less of a concern and more of an enhancement. Driven by the evolving nature in which web users actually engage the Google search engine, the new algorithm will provide more insight in to what has long been called "Conversational Search". Focused on the undeniable migration of search being done more and more by mobile devices, Hummingbird will provide mobile users with a more useful return of results.
October 2, 2013
Between the countless writing classes I took a bit too seriously in college, the time I've invested in my hobbies, and the past couple years I've spent freelancing and working for SEO companies, I've written a lot of blog posts. As a result, I've written on a lot of blog platforms.
Read StoryOctober 1, 2013
On October 1, 2013, Ken Wisnefski wrote an article discussing the new Google Hummingbird algorithm update and what it means for online marketers.
Read StorySeptember 30, 2013
In a blog post authored by Ken Wisnefski, Founder & CEO of Webimax, featured at insights.wired.com on September 30,2013. Ken discusses the recent "Hummingbird" algorithm update which was implemented by Google.
Read StorySeptember 30, 2013
Ken Wisnefski Founder & CEO of Webimax, was featured in an article posted at ecommercetimes.com on September 27,2013. The article discusses the new Hummingbird algorithm which was recently introduced by Google.
Read StorySeptember 30, 2013
Google's recent Penguin Update redefined the basics of SEO link building. Prior to the update, sites linking to yours weren't an issue. However, with guest posting becoming increasingly popular and more and more people engaging in it, link spamming has increased and Google has jumped on it, penalizing sites with unnatural links in posts. Now, SEOs and webmasters are hurrying to find ways to fix the link issue and prevent their sites from being hit.
Read StorySeptember 27, 2013
On September 27,2013, Ken Wisnefski Founder & CEO of Webimax, was featured in an article posted on ecommercetimes.com. The article discusses the fact that although most people believe everyone, in this day-in-age, utilizes the internet for everything. An astonishing 15 percent of American adults remain offline.
Read StorySeptember 27, 2013
In a recent article featured on BusinessReviewAustralia.com. Which discusses the ever trending topic of the upcoming Twitter IPO.
Read StorySeptember 27, 2013
In light of the recent report that Google may be planning to stop using third-party cookies in favor of an anonymous identifier for advertising called AdID. Webimax founder & CEO Ken Wisnefski, weighed in on an article featured on Direct Marketing News.
Read StorySeptember 25, 2013
In an article published September 25,2013 on CBSNews.com - MoneyWatch, WebiMax Founder & CEO, Ken Wisnefski said, “It's up to them to define their niche and not pretend to be something they're not”
Read StorySeptember 24, 2013
With Google's increased scrutiny of link profiles, there is some debate on whether or not guest blogging is beneficial to businesses. However, if done moderately with the right partners, guest blogging can be extremely valuable. Guest blogging isn't only a link building tactic; it's also a great way to build your credibility, your community, and expand your customer base. When you decide to guest blog for someone, it's important to put your best foot forward to produce high quality content. After all of your hard work, you don't want the result to be posted just anywhere – which is why it's vital to find a guest blogging opportunity that fits your needs and will be the most successful.
Read StorySeptember 24, 2013
September 19, 2013
In an article authored by Ken Wisnefski on Thursday September 19, 2013, featured on Wired Innovation Insights. The Webimax founder/CEO talks about a recent USA Today report which suggests that Google is working on a new way to track internet browsing activity.
Read StorySeptember 13, 2013
In an article authored by Ken Wisnefski on September 13, 2013, featured on CMO.com. The Webimax founder/CEO discusses Twitter's recent announcement for plans of an initial public stock offering, expected to earn $582.8 million in its first year.
Read StorySeptember 13, 2013
September 13, 2013, in an article featured on SFGate, Webimax CEO Ken Wisnefski, discusses Twitter's recent low-key initial public stock offering announcement.
Read StorySeptember 11, 2013
September 11, 2013, in an article featured on MacNewsWorld.com, Webimax CEO Ken Wisnefski, discusses Apple's recent 5% drop in value of shares and the disappointment faced by stock holders.
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