Ebay has stopped utilizing Google AdWords for mobile devices and instead started to use Microsoft’s Bing Ads.  Prior to that, in a financial call with investors over this past summer, Ebay disclosed that Google penalties had cost the company an estimated $200 Million.   There is some speculation that Ebay’s decision is a direct result of the penalties, though Google has not admitted to taking any manual action against Ebay.  I sat down with WebiMax CEO and Digital Marketing expert Ken Wisnefski to try and decode this whole situation and what it means for all parties involved.

One of the most commonly asked questions is “How do I increase conversions on my website?”

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Ken Wisnefski, CEO of WebiMax, an Internet marketing firm, believes not having a holiday party could cost a company more in the end.

When it comes to holiday gifts at the office, when your job and reputation are on the line, it's not just the thought that counts.

In this article from Target Marketing, author Ken Wisnefski highlights a little known feature that helps businesses keep track of their social media teams:

"I feel very strongly that we’ve ventured into somewhat of a renaissance era into the digital marketing world, if you will, and that includes social media. Obviously, a lot of different IPOs and evaluation that we talked about earlier, all really kind of come back around into what’s going on and either social media or digital marketing in general."

Ken Wisnefski talks with Fox Business' The Willis Report host Gerri Willis about the pitfalls of waiting until the last minute too do their online Christmas shopping.

“The ability for brick-and-mortar stores and malls to be able to marry both the ability to peruse and buy things online, and the ability to have it delivered quickly from the local mall, is kind of where the stores have to go to be able to survive,” said e-commerce expert Ken Wisnewski, chief executive of Webimax, an Internet marketing firm based in South Jersey.

“Mobile utilization is only going to increase -- and people expect that experience to get even better over time,” Ken Wisnefski, founder of Internet marketer WebiMax, wrote in a report. “It is so important for businesses that want to be around in the next decade to start thinking in terms of mobile.”

 Ken Wisnefski spoke to Women’s Wear Daily Financial Editor Arnold Karr on Ecommerce giant Alibaba’s 3rd Quarter.

It’s no secret that Internet marketing is an integral component of the success of any business. In fact, in today’s digital age no company can expect to succeed without an effective marketing strategy that is geared toward an online audience. In theory, the basics of Internet marketing appear fairly straightforward but, in reality, the continually-changing and highly competitive landscape of this field can leave you uncertain of ways to make substantial gains. So what’s the secret to ensuring that your business attracts optimal online traffic?

The online market is very competitive in terms of page rankings, which can determine how high up in the search results your website appears on various search engines like Google. How well does your website rank compared to your competitors? In order to stay in front of the pack, check out this list of 10 SEO tips that will help you break through to the top!

Ken Wisnefski talked to Fox Business reporter Katie Roof regarding the value of Facebook's stock.

Ken Wisnefski talks to Mobile Marketer's Michael Barris about Facebook's mobile dominance and 3rd quarter earnings.

Millions of iTunes users were confused by the sudden addition of U2’s new album, Songs of Innocence, to their music library last month. Many thought it was a mistake until it was announced that Apple had given away the album to every user, naming it “the largest album release ever.” They wouldn’t be incorrect, as they boast that “Never before have so many people owned one album, let alone on the day of its release.” However, consumers and marketing experts had other names for the free album, which included “worse than spam,” and “a monumental blunder by the tech industry.” 

About a week ago, Google rolled out their updated Penguin algorithm, Penguin 3.0, but it has been more than a year since they last launched their updated version. It is said that the Penguin 3.0 has affected about 1% of search queries. For those of you not aware, Penguin is an algorithm that identifies what Google considers to be “webspam.” In a sense, it acts as a penalty on any website taking part in spammy and unnatural SEO tactics both on and off the site. The end result of the algorithm reduces a sites visibility in the search results. This in return can be devastating for a business. Rankings for important keywords will decline and web traffic will drop off dramatically. If your site happens to be one of the victims of this update, it is essential to be proactive and analyze the situation.

Can you believe 2014 is almost over already? We've seen a lot of big things happen in SEO, and it appears that 2015 will be no different. What changes are on the horizon? Webimax's Senior Content Writer, Chris Hardwick, sat down with Director of Project Management, Chris Surovick, to pick his brain for a few minutes about the future of digital marketing.

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