With football season now in full swing, everyone is wearing their favorite team jersey, talking up their team's success, and undoubtedly expecting big wins and accomplishments for their team. What makes this American sport a favorite among many is that there is always something brewing. From drafts and trades, to injuries and outstanding plays and performances, football season certainly doesn't go unnoticed. Even fantasy football has become an increasingly popular pastime - and football fans are serious about their team picks. So, what do football and SEO have in common?

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The results are in and I couldn’t be more excited to announce Inc. Magazine has once again named WebiMax one of the 500 fastest growing companies in the United States. Coming in at #104, WebiMax is proud to be recognized among a prestigious list of U.S.-based, privately held, and independent companies for the second consecutive year.

If you've ever typed something into the search bar, you already know that Google, although a very powerful search engine, can also be a fickle beast.

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Until I started reading newsletters by people who knew WAY more than me about copywriting, Internet marketing, SEO and good business, I was in the dark.

User Trust Isn't the Only Thing - It's EVERYthing.

There are some pages on sites that you don't necessarily want to have indexed. Some of them are easy to find because they fulfill important purposes on sites, but still shouldn't be crawled and indexed. Others can be considerably more difficult to find.

Recent SEO news has been heavily focused on off-site content, such as the seemingly unending war that's currently going on between people who think we still need to focus a lot of energy into linkbuilding efforts, their opponents who think it's time to lay it to rest, and those who are steadfast proponents of the notion that it's a profoundly mediocre SEO tactic. The recent (but, arguably, pretty mild) Penguin 2.0 update can probably do all the explaining as to why SEO enthusiasts are discussing social media, guest blogging, and, well, everything BUT on-site content in their recent contributions to the community, but we can't let the importance of having well-optimized on-site content slip through the cracks.

On average, 8 out of 10 people will read a first paragraph, but only 2 out of 10 will read the rest of a blog post. So if you've gotten to this point, you are part of the 80% of people who read the headline copy. Now, with the tips below, you can ensure your readers join the 20 percent who enjoy the entire blog post.

I have a lot of different tasks as a Content Writer here, and if there’s one task I enjoy doing, it is creating infographics.

The door shuts, the drinks are gathered and before the first trash bag hits the can, the hosts of the party are already talking about their guests. “Did you see the shirt Bill was wearing?” “Did you notice how much Jack was talking?” “Don’t you already miss Michelle?”

While common phrases like "Think before you speak" may be embedded in our minds because that's something our parents told us when we were younger, as we grow older, we tend to finally appreciate how powerful words can be.

Most of you have probably heard that Facebook recently unveiled the capability for users to enjoy clickable hashtags on their platform, just like Twitter and Instagram. This is a huge step for Facebook, allowing them to better organize public conversation.

During the first class of the first creative writing course I ever took, my teacher posited the question to us of what is the minimum word length a writer could write a story. I remembered that the “Cask of Amontillado” was really short, so I offered a guess of 500 words. Other classmates gave guesses of 300, 450, and 200. One courageous student said 20, but when he was asked to say a story in 20 words or less, he sunk into his seat and offered only a meager excuse of how he didn’t have his coffee yet. Admitting defeat, we deferred back to the teacher who wrote this on the board:

If a company is franchised, it's safe to say that they're doing something right. Franchising is a business practice that's experiencing an impressive level of global growth in the current business world. Becoming a franchise is equated with success in large part because it takes a business plan that has proven to be successful to grow in such a way, and because such growth creates job opportunities and a place to put collaborative ideas to work, it's easy to see why hundreds of thousands of small businesses aspire to join the movement.

WebiMax is fortunate enough to have a booth at the HBA Global Expo in New York City from now through Thursday. Guests who attend this event will get to see exhibits from some of the top brands in the beauty industry from all around the world. Whether you want to check out some new products and technology, learn about the current trends, or find ways to promote your own beauty products, the HBA Expo has it all.

It was great seeing everybody at the IRCE 2013 in Chicago! Thanks to everyone who stopped by our booth; we feel the event was extremely useful and it was a great success.

It's kind of ironic – recently I've been reading a lot of different blogs on a lot of different topics to try and freshen up my style and get new ideas. In my Web travels I've come across not just one, but a few different blog posts that mock and criticize what has sort of become the characteristic format of a post written by an exhausted blogger. It starts with a cheap – though descriptive – title: "Three Tips for Traveling by Plane This Summer" or "The Benefits of Using All-Natural Sunscreen." It's followed by an introductory paragraph that explains how the topic relates to what's currently happening in the world, and then breaks up into a few paragraphs with headings that delineate each "tip" or "benefit."

While many Marketers make it a point to improve the user experience of their site, or the visual aesthetics of their mobile layout, one must not ignore psychological cues. These cues can encourage someone to make a purchase, or share a product with a friend via Social Media. Surprisingly enough, even the least technological species have the ability to utilize social and psychological cues to achieve a goal, and most of what they do can be directly related to your experience with customers.

When writing for your site, it's true that content is key and plays a very large part in increasing conversions and keeping people coming back to your site. However, there is a big difference between user-friendly content and… well, not-so-user-friendly content. Consider what draws your attention – would you rather read a list of key points with subheadings or lengthy paragraphs of copy? Personally, and I think it goes for most people, I tend to scan things before I read them and if I find something interesting, I go back and read the rest. A good thing to keep in mind is that if it looks like a research paper, chances are users are probably not reading it.

When I first became involved in online marketing – some 12+ years ago – how a company gained traction online was very different from the methods of today.  Back then, companies could create paid search ads on Google and start to see immediate benefits from those ads. It wasn’t so much that businesses needed to be marketing specialists; they just needed a big enough budget to outpace their competitors. Most Web users didn’t even understand the difference between a paid advertisement and a natural search listing.

Today kicks off the Internet Retailer Commerce Event of 2013, otherwise known as the largest e-commerce event in the world, and WebiMax is proud to be attending! This two-day event, taking place on June 4th and June 7th, consists of a slew of workshops and talks from noteworthy speakers for representatives from online companies to attend. Here, the guests will be able to get some tips on how to take advantage of the latest e-commerce technologies, strategize, prepare for the future of online retailing, and use social media to their advantage. WebiMax will not only be attending workshops and talks, but will be featuring our own booth as well, where attendees can stop by and get a free website analysis onsite. I'm excited to return to WebiMax with some expert insights from speakers like Al Gore, Rakuten CEO Hiroshi Mikitani, HSN CEO Mindy Grossman, and more.

Have you noticed that your email has grown less cluttered with messages from marketers lately? If so, you are not alone. Many marketers are now utilizing social media to connect with you more effectively. The evolution from email marketing to social media marketing as a means for customer retention and repeat client sales has been growing for some time. However, the proven success of social media marketing has caused a huge leap in 2013.

Twitter recently announced the further roll out of what they are referring to as their Lead Generation Card. This card enables followers to convert into targeted leads based on offers they are provided. I feel, from a lead generation perspective, this is a great offering.  Because the end user doesn’t need to go in and reenter their information for a lead to be created, they can more easily “opt-in” to the offer. This way, Twitter already has all of their information stored to easily provide a lead across to the advertiser.

Today, many business owners understand that blogging for their company is one of the most important factors in its success.  While many attributes can determine success in product marketing and advertising, the facts are hard to dispute: a solid online content strategy is a must.

I read more of it and, more often than not, reach the end of it.  I reach the end of it and, if I'm on the web, find myself looking at a link.  Sometimes a fancy link with cool effects that reads "BUY NOW."  Other times, a standard hyperlink that says "Learn more."