WebiMax Blog

The internet along with search engines like Google have made finding great businesses, products and services  as simple as typing in a few keywords into a search bar.  But when users type those keywords in, how do you make sure it’s your business they find and your website they visit? The answer to driving more traffic to your website and ultimately generating more leads, more conversions and more sales for your company is Search Engine Optimization or SEO. In the infographic below are some key facts and ideas to help you better understand the power of SEO and how you can develop a winning strategy to move your online business to the fore of its industry.

For years, Amazon has been viewed as the cream of the crop when it comes to fast, dependable delivery. With their pristine reputation, more and more larger brands integrated their products into the Amazon shopping feed and innovations like Amazon Prime made online shopping more and more common.  However, Amazon’s reign at the top has a formidable challenger as Google now has their own plans to dominate the online shopping space with Google’s Shopping Express.

Yesterday, a live Twitter session that the National Football League hosted directly with their commissioner, Roger Goodell, certainly created a lot of interest. With the NFL draft only days away, the notion of stirring up some buzz likely motivated the NFL to “expose” Goodell to the millions of fans waiting with questions.

With the outpouring of new Top Level Domains hitting the market, the question everyone is asking is how Google will treat these new extensions. While Matt Cutts has come out and directly stated that the new TLDs won’t be given preference over existing .com’s, I do feel strongly that over time these TLDs will begin to have increased value in areas related to very specific and targeted keywords.

While social media has dominated discussions related to marketing, the question that often arises is how to effectively leverage social media for a strong return on investment. The ability to see value has been harnessed and realized through Facebook, Twitter, and to some degree LinkedIn and Instagram, but the platform that has Internet marketing experts currently buzzing is Snapchat.

One of the most important shifts in recent SEO history is the way that important metrics are captured and analyzed.

Email marketing is a great strategy to educate others about your business and nurture leads. Email marketing allows you to keep in touch with potential and existing customers by letting them know about news within your industry, business promotions and sales, and more. So why invest in an email marketing campaign? We'll let the statistics in the infographic below do the talking.

On St. Patrick's Day, we randomly selected one person who ran their domain through our Website Analyzer tool to win a free press release.

Many SEOs will recommend that your business have a blog for the many benefits that it will provide, such as improving SEO and helping you to connect with your audience.

You know what they say: Time flies when you're trying to keep up with SEO best practices and Google's tricky, ever-changing algorithms…or something like that. When you've been in the SEO game for several years, you grow accustomed to certain strategies going as quickly as they came, and you're probably always keeping your eye out for the latest and greatest practices. Wanting to stay on top of the game is a good thing, especially when it comes to content creation. That being said, just because new opportunities are always breaking into the scene, it doesn't mean that oldies can't be goodies.

Last weekend, I was on my way home from the "polar bear plunge" in Wildwood, NJ when I stopped at a local convenience store for a bottle of water for the 2-hour drive home.

Every new Web search is like a quick job interview. The interviewer isn’t exactly sure who they are about to encounter, but the time and effort they put into getting to know the person are definitely contingent on what they see and hear when they meet.

It's important to impress all of the Internet's search engines because you never know where your next big customer will come from. But it's even more important to impress Google because, at the end of the day, it's the search engine that the majority of people use to conduct online queries.

The way we share content continues to evolve and people are always looking for new and innovative ways to present thoughts and ideas. While video has been around for a while, it hasn't been extremely popular for SEO in the past. Previously, there was really no clear-cut way to optimize a video like you can for a blog post. However, in the past few years, more than 90 percent of marketers utilized video for content marketing. As a content medium, video can convey a lot more than words alone. It's no coincidence that marketers have started worrying less about technical SEO and more about user-experience.

With record-setting snowfall hitting the country this winter, you might find yourself with a little extra downtime. Your business may be temporarily closed, but when it comes to SEO, well, let’s just say it never stops. During all of these snow days, you can use your time productively to organize your SEO efforts. The following tips are just a few of the things you should cover during your snow day.

We are excited to announce that one lucky person who meets eligibility requirements and uses our Website Analyzer tool between February 17^th and March 16^th will win a free press release to help promote their brand, written & distributed by WebiMax.

It's no surprise to us when clients are hyper-focused on ranking reports as a measurement of SEO success. After all, they hired us to increase the visibility of their website(s) in the search engines. But in an industry that is constantly changing due to Google's algorithm changes, the way we show clients the value of our services has to adapt as well. Now that Google Analytics no longer shows individual keyword data, and SEO campaigns are becoming more about content & integrated social media marketing, the reports we show our clients as indicators of a successful campaign need to reflect that.

I love milestones, so in honor of my 30^th birthday I've created a roundup of the WebiMax Social Media Department's favorite social media marketing tools for 2014. We use a combination of the following tools in order to help our clients succeed with social media. Social media managers: are there any tools that you use regularly that you don't see on this list? If so, share them in the comments below and tell me why they're so great.

As an Internet marketing agency, social media is the heart of many of our clients' campaigns. Here are three ways we are spreading the love by successfully incorporating Valentine's Day into our social media marketing campaigns.