WebiMax Blog

Could Ello unseat Facebook? That seems unlikely, said Kenneth Wisnefski, head of WebiMax, an advertising technology firm. But it taps into an undercurrent of dissatisfaction among some of its users. For them, Facebook "lost some of its cool factor," he said, though it is still ingrained in the daily lives of 829 million people.

Developers who are at the marketing stage of maximizing awareness for their products need to be familiar with app store optimization (ASO). Mobile device users typically resort to store searches first when looking for new apps of interest, and it should come as no surprise that 63 percent of new discoveries of mobile device applications are made through store browsing via keyword search.

Adjust content based on certain times. Changing the content on a website based on the time of day, week or even season can increase conversions as well. Consider replacing a phone number available to website visitors during business hours with a contact form when the business is closed. This will avoid missing out on potential customers who want to get in contact outside of business hours.

Ken Wisnefski spoke to China Daily reporter Zhang Yuwei about the impact e-commerce giant Alibaba's growth into American markets could have on American companies.

Apparently Penguin 3.0 is on the horizon, so site owners and webmasters across the internet are scrambling to secure their position in Google’s good graces. With details scant about when exactly it will go into effect, and what the change will ultimately target, you might be tempted to make sweeping changes to your link building approaches, or overreact and torch your existing link profile via massive disavow attempts, but as should be the case with all of these announcements, let’s review things rationally.  The hope is that you’re already employing good link earning methods, and that this announcement should just be an opportunity to reflect on current practices and possibly make them better. In this article, we’ll discuss the vital difference between building links and earning links, strategies for establishing your site’s long term value, and a few things that can make the entire effort easier.

As a powerful social media network with millions of users sharing virtual pins and boards, Pinterest provides a way for businesses to market themselves by connecting with those of similar likes or interests. Through community boards, businesses can reach out to potential customers to sell their products and services or connect with other social media users. To help you leverage Pinterest for your business, here are five ways to grow your Pinterest community:

Ken Wisnefski discusses the upcoming Initial Public Offering from Alibaba with Pete D'Arruda on the Financial Safari Radio Show.

This year marks the 25^th birthday of the World Wide Web and if you’re like the rest of the world, the internet now consumes more of your time than you’d like to admit.  We must assume that at least once during the last 25 years, you’ve undoubtedly landed on a 404 error page, and probably many dozens of times, even if you don’t recognize it by name. A 404 error page refers to the status code which signals a page that can’t be found. This error can be caused by a number of reasons, from temporarily-down sites to missing pages to simple human error when keying in a webpage, the causes are abundant.

Hear Ken Wisnefski discuss Chinese e-commerce giant Alibaba's upcoming IPO on Wharton business radio with host Dan Loney

According to Webimax founder and CEO Ken Wisnefski, who was named South Jersey Entrepreneur of the Year by Philadelphia Business Journal this past summer, the business will be seeking to add another 100 employees at its new office at the Ferry Terminal Building over the next year.

To e-commerce expert, Ken Wisnefski, the gradual addition of the buy button seems desperate. "While this new feature is intriguing, it's not likely to make a huge impact on the revenue of Twitter," Wisnefski said in a recent report.

Net marketing expert Ken Wisnefski suggests treading carefully because he expects Yahoo will remain revenue-challenged in its core business.

Link building can arguably be one of the most frustrating components of every marketing campaign. Between Google’s constant algorithm changes from Penguin to Panda and more recently, Hummingbird, it seems like the rules for link building are always changing. Internet marketers always have to consistently build strong, quality links with extra precaution to avoid having their websites receive a dreaded Google penalty. But how do you create an effective link building campaign that will give your web presence a boost in the search engines without the fear of being penalized? The answer to that is by focusing on quality and relevance. There are still numerous ethical link building strategies to choose from to help create that natural, healthy, and robust profile that earns better keyword rankings for sites. In order to ensure you are building the best, high-quality links for your website, you should ask these four questions first:

Ken Wisnefski was interviewed by Natalie Rodriguez for Law 360 regarding the Atlantic City casino closures.  Read his quotes below:

If you haven’t undergone a website redesign in a few years, you might find yourself wondering why it’s a big deal. The big deal can be summed up in one word: responsiveness. Responsive web design has become the standard over the past 3-4 years, and if you haven’t updated your site yet, you are missing out.

Pro-footballer for the Cleveland Browns, Johnny Manziel,  made an obscene gesture on the field towards the opposing team, prompting some outrage.  In this clip, Ken Wisnefski talks about the incident as well as overall reputation management for athletes with CBS Sports radio host George Young on KFRU's program The Closers.

Mobile technology has given people the tools to reach into their pocket and get all the pertinent info they need to make a smart purchase whether a product is on the shelf in front of them, or they are planning a trip and looking to book a room.   The rise of mobile has yielded smarter consumers who do research before they buy and who read online reviews from other consumers.  In fact, an overwhelming 90% of customers claim that reading positive online reviews influenced their purchasing decisions, according to a survey conducted by Dimensional Research.

Ken Wisnefski discusses sports reputation management and the Johnny Manziel "gesture" incident.

In the meantime, some industry observers hope that newspaper companies will use their independence to focus more of their time and cash on growing revenues organically through better digital advertising offerings. That is certainly what Ken Wisnefski, CEO of the Internet marketing company WebiMax, has been pushing for as he has worked with various local papers.

Google announced late Wednesday afternoon that some formulaic changes are looming. In an attempt to better protect Internet users, Google will begin to include secure, encrypted HTTPS connections in their list of factors which determine search engine results. The news comes as little surprise as the Internet’s most powerful search engine has a history of altering their algorithms in efforts to stay current.

“This is another death knell for newspapers,” Ken Wisnefski, founder of the Internet marketing firm WebiMax, told International Business Times. “The drop in newspaper print editions has obviously been well-documented, but I think this move -- when you’re talking about a publication like USA Today -- it really shows the focus, and the need to build upon digital assets as opposed to traditional media.”

“Google has begun to favor sites that expand and contract to the varying and ever-growing screen sizes of mobile devices,” explains Ken Wisnefski, founder and CEO, WebiMax. “If your site is responsive and engages users, they’ll stay on the site more, which can lower your bounce rate.”

"Over time people have begun to abandon their laptops, and now use their phones for everything." - Ken Wisnefski, WebiMax CEO

"Phones have migrated largely away from 'talking' at this point and are much more utilized for apps, searching and making purchases," said Ken Wisnefski, founder and CEO of online marketing agency WebiMax. "Talking is secondary. Who talks on a phone anymore?"

As online marketing has steadily moved from being an afterthought to the forefront, we here at WebiMax have noticed a gap developing in business owner’s understanding of how to successfully manage the ever-evolving world of online marketing and their ability to support that with more traditional advertising or offline techniques.   We see companies struggling to figure out where they should focus their efforts as well as their budget and time.   We decided to do something about it, which is why last Wednesday, we launched Marketing.com.