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WebiMax Blog

Digital marketing tips and advice.

WebiMax Contributor

WebiMax Contributor:

May 30, 2012

It's been a few hours since we've heard something about Mark Zuckerberg; but, this is not about that acronym.  This story is about Facebook's potential to build a smart phone.  That's right, the social media star wants to broaden its horizons and fully enter the market.

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May 24, 2012

What do you think about when you hear of an 'entrepreneur'?  Most of us are immediately impressed, imagining a Mark Zuckerberg or Wall Street tycoon; but, what about the scores of entrepreneurs you never heard about?  Sure, there are those kinds too!  Where do entrepreneurs in the making go to accelerate their chances of becoming a Zuckerberg?  They go to 'accelerators,' businesses such as Y Combinator and TechStars, two of the most popular startup-training/seeding hubs; yet the WSJ observes more than 200-plus existing businesses worldwide.

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May 24, 2012

Google Authorship is your way of claiming ownership of content on the web. Authorship results have been on the rise and page results with proper Authorship markup have been shown to increase click-through rates (CTR). Why? Most likely because people are drawn to people and tend to look where a person looks within an image.

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May 21, 2012

The Google Penguin update has changed the perception of SEO for many businesses. But it shouldn't have. Effective, sustainable online marketing doesn't revolve around Google or even the Internet. SEO starts with your business. With your employees and your customers.

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May 19, 2012

The backing out with no indication of GM coming back isn't going to leave FB a shattered entity.  The $10 million in GM dollars is a minor portion of Facebook's $3.7 billion.  But as New York Times reporters mentioned, the dispute could get the 'neighborhood' talking, especially considering FB is about to go more public than previously expected (sharing 18% of company rather than 14%).

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May 8, 2012

"We don't accept that form of payment," says a store vendor.  "Well, looks like you don’t get my business," I say when I have no other alternatives or don't appreciate the lack thereof.  Inspiring conversions lies at the heart of marketing; it would be a terrible injustice if the marketing comes undone due to issues with accepting payments.

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May 4, 2012

Since Google's initial deployment of the now-infamous Panda Update in February of 2011, the online marketing industry has undergone some substantial changes and made the SERPs more hospitable to white hat SEOs.  In all of its subsequent revisions, Panda was altered to further reduce the likelihood of low-quality content taking precedence over relevant pages in organic search results.  Panda had essentially made Google a more effective search engine, but when the Penguin Update was released in April; the intent was obvious: To make over-optimized pages a thing of the past.

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May 2, 2012

Are the newspapers getting more digitally savvy?  Most news organizations view marketers and large content-pushing entities as the 'competition.'  Where are you reading that story, from the pages of the New York Times or from Mashable?  If you're used to reading online, it's likely you've heard of Mashable and use the site to find the latest news, even though it may have been published elsewhere first.

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May 1, 2012

Remember childhood soft-drink selections?  There was Coke, Pepsi, 7-up, and possibly some Capri Sun if your mom was super cool.  Today's variety is broader.  There are sports beverages, flavored water, fruit drinks, energy drinks, and more.

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May 1, 2012

Would you like to be the next Instagram?  Do you have an idea but lack the resources to fund a startup?  Join the club.  Many industrious minds ponder a new business beginning; but, the alternative to success is not so appealing.  To date, a large number of startups fail within the first few years.  Psychological failure won't break bones; yet, digging a financial hole can break an entrepreneur's bank.

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April 26, 2012

 Ideas: the flashes of to-be-or-not-to-be brilliance.  They compel us to act (sometimes), to make industrious motions.  Years ago, engaging in business was a bit different.  It didn't involve online parameters.  Now, it certainly does.  A large pool of businesspeople must 'grandfather' operations into the young, digital world.

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April 25, 2012

Smartphone adoption and usage continues to increase in the US and throughout the world. Alongside this growth, however, is the surge in m-commerce behavior users engage in on their smartphones. The devices allow consumers to manage their entire shopping experience from gathering product information and comparing prices to making the final purchase. As such, mobile purchasing is increasing with just under 30% of smartphone users in the US having made a purchase using their smartphone. Marketers and e-retailers alike feel this number could and should be higher. Only 14% make purchases using the device with high frequency, according to ourmobileplanet.com, and 81% do so with low frequency. Opinions are mixed regarding the main roadblock to purchasing on smartphones, but a closer analysis tells a deeper story.

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April 24, 2012

Over the last several years, the world's largest search engine has expanded beyond even the wildest of expectations. Google's humble beginnings as a research project by Stanford students Larry Page and Sergey Brin now seem like a distant memory and the company is now a world leader in not only Web search, but in several other areas of the technology industry, as well. Although the Google brand may be best known for its revolutionary search engine, some of the company's newest and upcoming offerings may truly solidify its place in history as one of the world's most innovative brands.

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April 19, 2012

Social media should be a part of any successful Internet marketing campaign, but measuring the impact of your efforts previously required additional tools or creating advanced segments in Google Analytics. Now, social media traffic is much more accessible to the more casual GA user.

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April 17, 2012

I shake my head each time I read an 'excuse' in regard to disappointing revenue numbers, especially excuses aligned with 'slow seasons' or 'traditional downtimes.'  Does search engine optimization know of such ineffective times?  Depending on the vertical, off to online marketing may be similarly or grossly contrasted; but, can present-day brands use traditional outcomes when it comes to online marketing's nascent years?  Are some brands simply not giving SEO a good enough try?

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April 16, 2012

If you're online and need a question answered, where do you go?  If you're like most Americans and many Europeans leveraging a search, you're using Google.  What would happen if Google didn't answer your question?  That's what happened to the Federal Communications Commission regarding their question of Google's Street View project.

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April 16, 2012

Over the weekend, one of Google's co-founders, Sergey Brin, granted an exclusive interview to The Guardian in which he very openly discussed his thoughts on the future of Internet freedom.  In the interview, he targeted various governments and their attempt at passing legislation to censor the Web and also stated his opinions regarding social networking giant, Facebook and the electronics manufacturer, Apple.  Brin believes that the two companies are "restrictive" and intend to limit the functionality of the Internet.

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April 13, 2012

What can your company offer?  Does it address service needs for consumers?  How do you define a 'consumer?'  Could your business take a few steps in another direction, creating a different vantage point, and target market?  A recent article illustrates the emphasis of offering services rather than producing in factories.

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April 12, 2012

The US Justice Department interceded in the business affairs of Apple and Amazon lately, ruling on the side of lower-priced e-books.  The Department posed an antitrust suit on Apple and five other large book publishers.  The government felt the group of publishers was strategically attempting to raise the prices on e-books, prices which Amazon has lowered to $9.99 for new and popular books.

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April 11, 2012

Online ShoppingEarlier today, Brian Dunn resigned from his position as CEO of Best Buy.  This is just one of many, albeit, more drastic examples of the company's recent troubles.  However, Best Buy is not the first major electronics retailer to face such hardship.  The company's former competitor, Circuit City, met its demise in 2009 after failing to adapt to a changing marketplace and suffering diminishing revenues.  Best Buy is actively pursuing a new strategy in order to stay in business, including the replacement of several large brick-and-mortar locations with smaller "mobile" stores.  However, many analysts believe that Best Buy's greatest hope for success may be their online division.

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April 10, 2012

What would you do if you were Yahoo, consecutively coming in behind Google in search, and struggling to improve revenue flow? Yahoo plans to relieve 2,000 people of duty in the near future.   Unfortunately, one does not have to search far into the brand’s past to find layoffs.  This would be Yahoo’s sixth major layoff in four years.

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April 6, 2012

Whether your business is based within a brick-or-mortar institution, or it is a solely online venture, one thing is certain: e-commerce is one of the most important aspects of your business to focus on. Why? Well, there is a great deal of data and statistics to support the fact that online shopping – and purchasing – is experiencing a huge increase that is not likely to be slowing down. More importantly, it will never reverse. If you want your business to compete in this new digital age of commerce, it is about time that you extended its products and services to the online world.

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April 5, 2012

Has your company recently opened a Pinterest account as a new initiative within its SEO marketing strategy? Despite the newness of the social media site, there are already several tools that are available on the market for conducting analytics on the widespread usage of Pinterest.

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April 5, 2012

Would your business consider recruiting, much like major sports teams do?  Why not?  Isn't the sentiment the same?  Sports teams search for potential talent, whether it's in tennis, football, baseball, track and field, gymnastics, etc.  Why can't SEO, social media, link building, and other varieties of business startups recruit potential talent as well?  I think it may become a growing trend; and, some savvy college kids are making the decision a no brainer.

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April 5, 2012

Seasoned, online marketing professionals understand traffic is one thing but creating repeat customers, a community, is another desire, which is much more profitable.  Driving traffic is different from creating a parking lot for your target market.

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April 4, 2012

Has the SEO marketing division of your business ever considered creating a viral branded video campaign? Videos are actually one of the best ways to market your company, its brand, products, and services on the internet. And, if your video goes viral, the extent of your brand's reach can be phenomenally huge. In fact, it would be worldwide. What could be better for your brand?

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April 3, 2012

Social media networking sites are forever developing new affiliations with each other to better enhance their users' experiences. The most recent ones to do so are Tumblr and Facebook, as reported in a recent Mashable article. The two websites have announced a new feature that will making the sharing of blog posts from Tumblr much easier on Facebook's new Timeline format. Users of Tumblr can activate this from their Tumblr accounts.

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April 2, 2012

There is some important and exciting news about Pinterest that a lot of businesses really need to pay attention to. As reported by a recent article on Mashable, it has been found that Pinterest is not just a heavy driver of traffic to companies' websites. Pinterest has now been shown to also be a driver of sales. This piece of information adds greatly to the mounting evidence that supports Pinterest's value to the world of marketing. This evidence purports that Pinterest possesses a great deal of potential for becoming an integral component of many companies' SEO and social media marketing campaigns.

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March 30, 2012

There definitely have been more than a few businesses and organizations that were initially dismayed at the changing of their Facebook brand pages to the Timeline format. What they may not have realized yet, however, is that the Facebook Timeline format will turn out to be highly beneficial for meeting their SEO and social media marketing needs. In fact, what everyone really seemed to need was an article from Mashable, that was recently posted, which outlined and detailed the ways in which Facebook Timeline has been designed to enhance marketing on the social media network.

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March 29, 2012

The introduction of Facebook Timeline for brands officially brought to light a very important aspect of marketing through social media: brands must be humanized. In other words, a brand must communicate with its social media audience on a direct personal level. This can provide dividends of benefit for companies, because it increases the trust that customers place in them, which in turn produces positive results in profits.

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

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