A recently granted Google patent provides a peek at how the search engine addresses some of the problems it might have as a business, a site owner, and an information provider.

What do Google, Microsoft and Apple have in common?  A lot, actually; and following their respective developer conferences earlier this summer, several new commonalities have been revealed.  We now know that new tablet devices are being developed by Google and Microsoft and that Google and Apple are both looking to capitalize on their mapping software.  We've also learned that iOS 6, Windows 8 and Android 4.1 are going to incorporate more Internet and social media functionality than any previous operating systems.  This enhanced focus on social connectivity will undoubtedly be an important component of these new systems, but its impact on Internet marketing may be even greater.

The United States Supreme Court largely upheld the Affordable Care Act in a 5 to 4 decision.  The bill marks a major victory for the Obama administration and will have a major impact on small business owners that own and operate U.S. based companies.

Despite any snide comments that Google's critics may have as of late, it's clear that the company's role in the search engine market remains unchallenged. With the Google glasses project only a few months away from going public (at least in a beta state) and the company's cloud-based storage system now available for all users, the world's most popular search engine company has managed to keep its momentum in light of any past missteps. At this point, the only remotely serious competition that the company faces is through Microsoft and its Bing search engine.

E-Commerce continues to surge, even in an economy that although showing signs of a return has not accelerated and people remain concerned about their spending. The viability of e-commerce globally over the past two years especially in the US and across Europe though, two regions that have been hit hard by the recession, shows its value and promise for the future.

Google's ongoing efforts to push its social network's exposure simply cannot be ignored. After having updated its Google+ Android app last month, the networks' mobile users were treated to flashy new animations and larger displays for profile images. At that time, Google also announced that an update for the iOS version of Google+ was already in the works and would arrive with some additional functionality.

On June 20^th, the Philadelphia Business Journal celebrated their 30^th anniversary with an event benefitting the Philabundance hunger relief organization.  Besides WebiMax's own Todd Bailey, attendees included former Pennsylvania Governor, Ed Rendell and former District Attorney, Lynne Abraham.

Thousands worried that they would lose Internet access after the Federal Bureau of Investigation pulled the plug Monday on a safety net set up to keep machines infected with a widespread virus online.  Kenneth Wisnefski discusses online security.  Read more

Ask any small business owner what their greatest challenge is online and the answer will almost always be: Visibility.  Small companies often face this issue, as they do not have the well-established branding of large corporations nor do they possess national or global visibility offline.

On Friday, Google wrapped up its annual I/O Developer Conference in San Francisco. From the latest Android update to the announcement of the Nexus 7 tablet, the company revealed many of its upcoming offerings to a largely positive reaction from those in attendance. Now that I/O has come to an end, the Internet is abuzz with Google-related news and the impact of the conference looks to be significant to Google users as well as the entire SEO community.

Kenneth Wisnefski reviews some popular beach items and discusses their viability in today’s market.  Read more

Search for [jaguar] in Google and you'll see some results for the animal, the brand of cars, and even a result for the NFL football team in Jacksonville, Florida. Imagine that if you clicked on the result for the football team that subsequent search results that you might see from Google in the same search session might be influenced by that selection. Those search results might be re-ranked based upon a contextual search model based upon classifications of the web sites you visit.

Apple and Microsoft may be long-time competitors, but they will soon have a common denominator in Facebook. Both companies recently announced the upcoming release of their new mobile operating systems, which are both set to feature extensive Facebook integration. For Facebook, its users and digital marketers, this is undoubtedly great news. However, it will also substantially impact other brands, as well.

On May 20, Microsoft officially entered the social media arena with the public launch of so.cl.  Just over a month later, the network has largely failed to gain initial momentum and has seen only minimal growth.  Despite backing from Microsoft and extensive integration into both Windows Live and Facebook, so.cl (pronounced "social") has not experienced early rapid expansion.  Recently, networks such as Google+ and even the still-in-beta-phase Pinterest have achieved impressive followings in a relatively short time span.  Although so.cl has only been widely available for five weeks, its underwhelming presence is somewhat surprising.  However, so.cl does have potential and could succeed with the development and implementation of Internet marketing initiatives.

The success of Android and iOS in part depends upon the innovation provided for each platform by third-party mobile app developers, and some would argue that Android has taken a beating as a result.  Here, Kenneth Wisnefski discusses the differences going forward.  Read more

The first days of summer, and the mercury in my thermometer raced for triple digits yesterday afternoon. This is my first blog post on the Webimax blog, and I'm excited at the chance to share this space with some people who are very enthusiastic and excited about search and SEO, and the growing social and semantic Web.

Retailers and consumer-products companies are increasingly using Twitter as a marketing tool, which has given them limitless opportunities to connect with their customers.  Kenneth Wisnefski discusses some of the worst tweets of the year.  Read more

We touch on censoring a good amount on this blog, and I have written specifically in relation to different actions taken by various national governments around the globe. Covering these incidences, you could say that censoring has picked up around the world, but it is hard to track exactly to what degree. Enter the Google Transparency Report which details the requests it receives, among other sources, from governments around the world to remove content that exists in their search engine results.

Kenneth Wisnefski announces the addition of Bill Slawski to the WebiMax Team.  Wisnefski also discusses some of the WebiMax processes.  Read more

Kenneth Wisnefski, founder and CEO of WebiMax, announced the addition of SEO industry expert Bill Slawski to the WebiMax team.  Read more

MOUNT LAUREL, NJ -- (June 20, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, announced the addition of SEO industry expert Bill Slawski (Virginia Beach, VA) to the WebiMax team.  Mr. Slawski joins WebiMax as a senior-level consultant and brings with him over 15 years of experience in the search engine optimization industry.

I don't write online often and when I do, it's usually OK. No mind-blowing, game-changing information usually has my name attached. And when asked why I don't write more, I usually have 2 responses:

Pro basketball fans like using social media to talk up their sport, said Kenneth Wisnefski, CEO of WebiMax. The NBA Facebook fan page has over 13 million "likes," far ahead of any other pro sport, he said.  Read more

On May 31, Microsoft premiered a "Release Preview" of Windows 8 on their website which features a downloadable version of the upcoming operating system with limited functionality.  Additionally, the release includes several applications that will be integrated into the new Windows environment; which is based on the "Metro" language seen on the Windows Phone OS.  Among the applications included with the preview is a new program called "People", which is an obvious indicator of Microsoft's recognition of the impact of social media on Windows users.

Kenneth Wisnefski, online marketing expert and founder / CEO of WebiMax, feels “We are seeing a major player in the tech industry detracting from Google’s services and making them [Google] susceptible to losses in a market they have consistently dominated.”  Read more

Have you used FourSquare?  I ask as a person and not a marketer.  At first, it just seemed like FourSquare was a way to share information…about yourself.  You could tell family, friends, anyone reading your social media streams, where you were 'hanging out.'

Given the personal nature of the NBA's players it is only natural for the NBA to embrace social media. "With the NBA, the players are more personal than some of the other sports.  Kenneth Wisnefski discusses social media’s role in the Finals.  Read more

Zynga may turn into a social gaming ghost town if it doesn't come up with a smart mobile strategy and some killer new games soon.  Kenneth Wisnefski shares his response on Zynga’s outlook.  Read more

Facebook is reportedly exploring the option of removing the minimum age requirement and allowing children under the age of 13 to access the platform with parental supervision. At this point, the social media titan requires users to register their birthdate at or above 13 years old.  Read more

Guerrilla marketing is experimental in nature and aggressive.  Online marketing can be 'in your face,' but that's just a figurative term.  This summer a number of brands have decided to literally get in the face of brand fans, using buses, caravans, and even fire engines to interact with the masses.