WebiMax Blog

Last night I gave my first ever public presentation on SEO at Triumph Brewing Company in Philadelphia as a part of the monthly meetup, SEO Grail. I had been to 6 SEO Grail meetups prior and was extremely impressed by the level of knowledge each speaker possessed. And the beer was pretty good, too.

Paul Adams, who is the Global Brand Experience Manager at Facebook, gave a talk yesterday to marketer professionals at the Federated Media's Signal conference in San Francisco. An article from TechCrunch reported on the interesting responses, comments, insights, and advice Adams gave to the marketers who were in attendance.

We continue to cover the rise in smartphones and mobile device as well as how companies can strategically leverage the devices' associated technologies and consumer behaviors to drive more business. From optimizing your web properties for mobile browsing and mobile searching to maximizing apps, mobile ecommerce (or m-commerce) opportunities, local search for in-store shopping and utilizing social media, there are seemingly endless possibilities for mobile.

I still have growing to do; I'm only thirty-two (thirty-three next week; send b-day sentiments to Anthony Pensabene, Web Office box Twitter, USA.)  This may seem immature but money isn't everything to me.  I feel some of you sneering; we'll have to agree to disagree.  From a business branding point of view, I think providing exceptional service holds more value than immediate income.  As a consumer, I shop by a golden rule; make me feel valued and I will value your brand.  It seems simple to me.  What seems more lucrative to you, showing your brand's money-making or service-oriented skills?  We know what holds more value for your target market.  You know them, the ones whose favor your entire business depends upon…

A rare piece of bipartisan legislation aimed at helping spur job creation is currently making its way through Congress. The Jumpstart Our Business Startups (or JOBS) Act is a package of six bills that would ease various Securities and Exchange Commission rules that apply to small businesses looking to secure financing.  Read more

I want to circle back to news from Google that broke earlier in the month regarding encrypted search and address how it can impact international markets. Google made a change several months ago to google.com where users who are logged in have secure socket layer (SSL) encryption added to their web searches providing an added layer of privacy. Google pushes the security and privacy aspects of the default SSL measure and calls on more companies to adopt SSL in their offerings. This move also set up the then forthcoming launch of Google Search Plus your World. A byproduct of this SSL measure, though, is that less search data is available for advertisers.  It brings the "not provided" keyword return in Google Analytics into existence and pushes SEO companies and internet marketers to reassess and adapt their practices.

Oh boy. The latest news on the street is that the re-designed profile page that Pinterest happily rolled out last Friday – and that I blogged about on Thursday and Friday of last week – is facing a severe backlash full of harsh criticism and complaints from members of the Pinterest community.

Is your online business concerned with search engine rankings (surely, you've heard about potential Google changes to come) or fiscal business strategies?  Trends often ferment online; leveraging IPOs and 'boards' is a current trend of big-boy brands, those banking on increased revenue, impressing brand consumers, and (more importantly?) investors too.

Have you ever wondered about the characteristics that make a Twitter account credible? If you are an SEO marketing professional, it is quite likely that you have, and often. Luckily for all of us, Microsoft and Carnegie Mellon University took it upon themselves to conduct a study on the trustworthiness of tweets, and released a ten page report on the results of their analyses.

The domain landscape has been largely untouched for years now, but that is set to change come January. At the beginning of 2013, new top-level domains (TLDs) will be rolled out that expand the available domain options. The Internet Corporation of Assigned Names and 

There's no better way to start off the week than with an incredibly important question: how many followers do you have on your Twitter account? Any business that is running a social media and SEO campaign on this integral micro-blogging site knows just how important the number of followers it has is to developing its online presence.

Athletic and cultural giant Nike had a significant misstep last week when they named a limited edition shoe after the drink known in this country as a "Black & Tan," a layered combination of a stout and lager beer. The company was doing so to honor Ireland in the run-up to St. Patrick's Day, however, the gesture was received as an insensitive and somewhat confusing insult. Nike did not fully understand the significance of the "Black & Tan" phrase in Ireland.

Retail sales for February exceeded expectations by one-tenth of a percent, according to official figures released by the U.S. Department of Commerce. The results, buttressed by strong automotive sales, were largely driven by customers using the power of the Internet.  Kenneth Wisnefski, founder and CEO of Internet marketer WebiMax, said he feels "the increase is ... due [to] consumers researching product reviews and finding price-competitive deals online."   Read more

Remember those step-by-step procedures you learned in school for calculations and data processing? Those procedures your teacher told you you’d never need because other people would take care of it?  Well those other people work for Google, and those procedures—those operations that result in what is essentially automated reasoning through an algorithm—well, they are changing. And although you may still not remember how to write an algorithm, you better darn well know how to adjust to those changes or your business could face some seriously crappy results.  Read more

Do you think that the release of the new iPad is the only exciting event to take place this morning? Think again! As I reported in my blog post from yesterday, Pinterest had announced earlier in the week that it would be rolling out a re-designed profile page for users of its popular social media site. Well, today was the big day for Pinterest, just as much as it was for Apple, and the time has come for us to peel our eyes off of that bright, brand-new retina display and onto the new format of the Pinterest user profile page.

In Monday's post, I introduced the idea of cultural characteristics and looked at power distance. Certain characteristics of culture influence the way people act and experience their world and, of most interest to those in international SEO, experience the internet. Many aspects of certain cultures have changed over time, however core elements of culture tend to remain unchanged, they only adapt to the times. As such, certain tendencies of those from a specific culture can be expected, and as internet marketers, we must cater what we do to best suit the tendencies of a certain market.

I recently had a business concern with my cellular phone provider.  I took it upon myself to contact corporate headquarters.  I want to be heard.  Unfortunately, it took weeks and several actions to get the result I was working toward.  At first, I used emotion and frustration to cloud my logic.  If I sought the proper channels first, things would have progressed in an expedited fashion.  Such a dynamic is related to a client's SEO campaign.  Established channels are there to ensure the service supplier's company runs smoothly as well as attends to client matters in the most efficient manner.  Consider the following search engine optimization campaign suggestions.

When WebiMax, a Mount Laurel, N.J.-based search engine optimization firm, placed its first QR code on a banner at the 2011 Search Marketing Expo in New York, company founder Ken Wisnefski was impressed that it was scanned by 250 people. That led him to refine his QR strategy to track people who arrived at the company's website via seminars, trade shows or marketing materials. WebiMax has also embedded its e-mail within the code, so scanners can immediately contact the sales department.  Read more

The United States Postal Service recently announced the agency will consolidate or eliminate more than 35,000 jobs in the U.S. This comes as the agency has struggled over the past few years to generate a positive net-income. It is on a three-year plan to save $20 billion.  Read more

Breaking news! This past Tuesday at the South by Southwest Conference that has been taking place in Austin, Texas all week, Pinterest Co-Founder and CEO Ben Silbermann announced the release of a re-designed Pinterest profile page that will roll out this week.

If you're not in this business names like Rand Fishkin and Matt Cutts may not ring any bells.

The world of SEO is continuously morphing. Whereas optimizing a business or organization's website has long been the primary goal of search engine optimization, the tables of the game are just starting to tilt in a new direction. What is this change, and why did it happen?

In yesterday's post, I discussed open source mapping and how both Apple and Foursquare dropped Google Maps as their mapping provider. Both have gone to open source solutions with Apple using OpenStreetMap and Foursquare using MapBox. I finished yesterday's post with the questions -how is the emergence of open source mapping impacting the sector, and second, how would a mapping service by Apple further impact the sector and SEO? Let's address these.

The results of a marketing study that Facebook conducted in collaboration with Forrester Research were recently published. They reveal some very interesting and significant changes in the world of marketing, and how professionals in the field now approach the task of promoting brands and products to consumers. The final verdict is that social media has produced great changes in the landscape of marketing. It has established its place on the list of primary mediums through which businesses now carry out their SEO and other marketing campaigns.

It's easy to get encapsulated in a microcosm.  We, as search engine specialists, forget what it's like for those outside our industry; at present, many are unsure how to brand the evolution of SEO.  Also, it's easy to think about marketing practices within the boundaries of the United States; yet, there is such a service as international search engine optimization.