Those, native to Philadelphia, are no strangers to professional sports teams.  Philly's got a couple of great ones, the Flyers among them.  In attempts to exorcise their playoff opponent, the 'Flyguys' were eliminated this year.  True fans are disappointed but hardly turned off of the team, the brand, the Flyers.

We share on this blog, in many ways, but especially among those generating content here, offering each other thoughts and connecting our posts to one another. If you've read Anthony's work, you know he's a fervid reader of all things, but especially the NY Times, and he uncovered this interesting look at internet prices in various countries which started the wheels turning for me on the subject. Gracias Anthony and let's dive in.

"A witty saying proves nothing."  Perhaps some of us would not entirely agree with Voltaire's offered enlightenment.  In the very least, the notion of such gives me something to discuss in my post.

Kenneth Wisnefski visits with Mark Crumpton of The Bottom Line to discuss the Facebook IPO on the eve of the offering.  Watch more

Social media has tremendous potential to brands, we know this. But gaining increased exposure for a brand through purposeful engagement with their audience is a skill requiring a number of elements, among them a viable strategy, and is worth a closer look through the actions of a large social player, the NBA. The league has a powerful social media presence as it is with 260 million Facebook likes and Twitter followers spread around all the player, team, and league accounts - and they have significantly ramped it up for this year's playoffs and their efforts provide a great global example.

Keyword research is a valuable step in the SEO process in which webmasters dedicate extensive time in order to select the best keywords for a campaign. Searching for the best keywords involves finding words that are relevant, words that web audiences are searching for, and words with competition.

Just days before Facebook’s highly-anticipated initial public offering, some investors continue to fear an exodus of Facebook’s biggest advertisers if Mark Zuckerberg fails to tighten his focus on ad sales.  The concern follows a report on Tuesday that General Motors (GM) will stop buying ads on Facebook, as it sees them as ineffective.  Read more

In yesterday's post, I looked at emerging markets which I have discussed before, but with inspiration from a piece by Christian Arno (Search Engine Watch) this time I addressed them in terms of particular groupings of countries that are expected to experience exceptional growth in the near future. The BRIC countries have been the champions of this realm for some time, but now it is the CIVETS countries (Colombia, Indonesia, Vietnam, Egypt, Turkey, and South Africa) that are being recognized for their potential as being the next wave of emerging economies. Especially intriguing for those in the tech and internet industries is the fact that much of the opportunity that will become apparent in these countries will exist for these industries as characteristics such as the age of the population will greatly influence how the increases in money will be spent and the behaviors that will be engaged in.  Let's dive in deeper.

Technology and the internet have driven wide growth and innovation around the world, but this has been most widely felt in developed countries where more people have been able to take advantage of these innovations and the opportunities they create. Now, looking ahead, many economists and business analysts are looking to emerging markets as the scenes of extraordinary growth in the next 10-20 years. As such, the BRIC countries (Brazil, Russia, India, and China) have shown the greatest immediate promise for emerging markets as they are the next to essentially come-of-age economically and have seen great deals of attention and investment as a result.

Although social media users swap countless IMs and posts across PCs and laptops every month, most people fail to realize the amount of direct messaging that takes place between mobile device owners through those same social networks. According to a blog published just a few days ago on the New York Times website, a number of recent studies all point to the conclusion that social media apps are quickly replacing standard phone SMS as a primary form of mobile communication. One particular report states that the amount of text messages relayed by cellphone owners in the Phillipines on a monthly basis has decreased by more than a third from 2010 to 2011 (down to 400 texts from around 660).

The push is coming, or has it already begun? The push from Microsoft and Yahoo (but considering Yahoo's recent issues, let's concentrate on Microsoft and it's Bing search engine) to stand up to Google and offer formidable competition has been in the works for some time. Now, Microsoft is not backing from the challenge, instead fully pressing on continuing to invest in their online services division, that which guides its search platform Bing, and trying to differentiate themselves from other search engines, namely Google.

"The Penguin update targets all the practices that search engine optimizers (SEO) have been doing for the past 10 years, such as getting paid links or spinning content articles and distributing them just to improve their ranking," Todd Bailey, search engine expert and vice president of marketing at WebiMax.  Read more

Warning: the following post contains sarcasm and irony.  Please proceed in the appropriate fashion... Yesterday was Mother's Day.  Most of us did as expected:  we bought flowers, called people, and spent time in places we may not have ideally wanted to be. I understand.  You did as expected.  Where's the creativity in that!  Oh, where's the irony?

Among all the various search engines for which SEOs develop, it's Google that time and time again gets the most attention from online marketing firms. Between continual updates to its search algorithm and ongoing releases for new user apps, the world's biggest search engine company has truly become a force to be reckoned with. While competitors may try to get the edge on the company, Google's current market share puts it well ahead of the pack.

Pick a concern, any concern.  That’s what some Yahoo internal minds could be thinking about the brand’s present state of affairs.  Where could the trail of anxiety begin?  Read more

Pinterest is quickly becoming more popular than Facebook for merchants says social media expert Ken Wisnefski.  Watch more

Being at the top of a Google search results page is a highly sought piece of real estate for many businesses. After all, being listed near the top of the results page on Google can be the difference between gaining new customers and losing them to another company.  Read more

Borrowing a business idea or model, tweaking it, and applying it to a different context is a well-practiced strategy and one that has new life now in the age of tech companies and internet businesses. Sound business models are certainly not the only element that is needed for success in business, but it is indeed essential and usually one of the first things that need to be in place. They are frameworks that translate the idea for product or service creation into a feasible, revenue-generating enterprise.

any of us in the internet advertising industry have been praising up and down the supposedly limitless potential of Pinterest for months now. As an up-and-coming social network with millions of followers on Facebook alone, the social media site has come up in many discussions since it went into its beta phase. Yet, while it has quickly become a popular talking point for social marketing conjecture, Pinterest is still a relatively unknown website for many business owners.

As we all know by now, social media empowers us all to become reporters of our own.  Oftentimes we discuss the news and major announcements and even stimulate buzz for a particular product and brand.  President Barack Obama has grabbed the media’s attention after officially announcing his support for same-sex marriage on ABC’s Good Morning America.

I wrote a piece a couple days ago urging business owners to stop reading about online marketing, suggesting a call to elucidate a more personalized understanding.  I was happy to see it get a little attention from business owners and industry members.

As Google's spam-fighting algorithm, Penguin, continues to make headlines, SEOs and webmasters are not only analyzing their tactics and strategies, but are also dishing out the latest information to help others avoid receiving a penalty. While SEOs and webmasters want to avoid being affected by Google's Penguin, and offer tips regarding over-optimization to help others avoid the attack, it's important to also stress the concern of under optimization.

Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company received multiple awards from the Interactive Media Council, Inc. for 2012. WebiMax received the Outstanding Achievement Award and Best in Class award for the second consecutive year.  Read more

In yesterday's post, I opened the discussion on reframing and described what it is and the background of why it is important. Today, let's look at the tactics used and how it is relevant both at home and internationally.

Like a prediction straight out of a 80s sci-fi movie, everyone from teenagers to adults is constantly connected to one another these days via mobile phones. Over the course of the last six years, the prevalence and speed by which Blackberries, tablet PCs and smartphones have spread have become increasingly pronounced. As I discussed several days ago, the mobile market is one that everyone is trying to tap into at the moment. Yet at the same time, there are far more ways to become noticeable to mobile users than simply being SEO-friendly and active on social media.

MOUNT LAUREL, NJ -- (May 10, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company received multiple awards from the Interactive Media Council, Inc. for 2012.  WebiMax received the Outstanding Achievement Award and Best in Class award for the second consecutive year.