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WebiMax Blog

Digital marketing tips and advice.

WebiMax Contributor

WebiMax Contributor:

January 24, 2013

As part of our continued international expansion, WebiMax is pleased to announce it's official entry into the Chinese market and its strategic alliance with Oceania Media as an authorized reseller. Our WebiMax China office has been in strategic development and testing for quite some time and with the successes we have seen it was a natural decision to amplify our presence within region. A WebiMax China web site is to be launched within the next month to support Chinese businesses targeting English speaking prospects and customers.

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January 10, 2013

It’s vital to have a definitive, long-term marketing goal in place for your business in order to truly achieve a greater presence and earn more business within the vertical or verticals it serves.  While virtually every brand can benefit from a solid digital strategy, it is important to remember the various components that are integral in creating your own “game plan”.

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December 17, 2012

I speak with many business owners regarding their web sites, business objectives and challenges and routinely provide them solutions along the line of what an agency can do for them (or even what they can do for themselves).  These discussions are well received and provide a road map for work to be done.  A common theme I hear is that business owners know what needs to be done and have been told some of the strategies before but the drop off then happens after the consult.  So, is it a consultants responsibility to provide insights that both can and cannot be implemented?

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December 6, 2012

Let's be honest, the SEO industry has been marred by scams in the past. Less than reputable companies would often promise things that there was no way of honoring and use unfair measures to attempt to keep their word in order to syphon more money. These promises included getting a company on the first page of Google rankings for a keyword within a short amount of time, saying they'll submit a website to thousands of search engines and, most comically, they have cracked the Goggle algorithm. All of these are not true, involve deceitfulness or require broad interpretation of the promise in order to live up to it. These are just some of the many ways SEO has been linked with scams.

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November 26, 2012

October 22, 2012

Because we're huge fans of Raven Tools, we had no choice but to offer you these 2 memes for your pinning pleasure:

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October 19, 2012

It looks like Google is in the middle of a layout change. The left side navigation menu is now above results and I'm seeing fewer knowledge graph results.

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October 17, 2012

Here is the video of our latest Agile SEO Meetup starring Patty Ryan and Chris Le. Hope to see you next time!

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October 16, 2012

Matt Cutts, Google's head of webspam, announced at Pubcon that a new tool: Disavow Links within Webmaster Tools.

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October 9, 2012

Each month we invite the community to visit our office and learn about SEO. This month we had two excellent presentations: Patty Ryan spoke about Twitter marketing and Chris Le showed us how to scrape the web with Google Docs. In addition to hosting the event at our office, we also stream it online for visitors outside the area. The content was both interesting and easy to understand, as it should be. But there were other lessons to be learned along the way.

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October 5, 2012

It doesn’t take an SEO consultant with his finger on the pulse of the industry to recognize the breakneck speeds of which SEO is changing. In the last two months alone, Google has announced a total of 65 changes to its network features ranging from Panda updates to page ranking, SafeSearch, and a number of other user and SERP-oriented functions. The incredible thing is that five dozen revisions in the span of two months actually equates to a fairly slow couple months for Google.

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September 17, 2012

Love in the late 90's was complicated.  So Carrie Bradshaw would make it seem.

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September 14, 2012

September 14, 2012

On Sunday, a pizzeria owner from Fort Pierce, Florida named Scott Van Nuzer was responsible for one of the most notorious photo opportunities in Barack Obama's Presidency and the 2012 campaign thus far.  When Van Nuzer bearhugged Obama in front of several onlookers and photographers at his restaurant, Big Apple Pizza; he most likely expected to experience a rapid influx of positive mentions of his establishment online.  However, the social media backlash that the photo generated may have actually had negative impact on his business.

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September 11, 2012

When you watch TV this week, you may see ads for a new show called Elementary, which is another take on the original Master of Deduction, Sherlock Holmes. In the past five years, Arthur Conan Doyle's beloved detective stories have been adapted several times in film and television, and their popularity made me wonder how Mr. Holmes would handle SEO. In particular, I wondered how he would see social signals in the overall scheme of things. While nobody knows for certain what Google's algorithm is, there are certainly some clues that might help us deduce social signals. Let's take a look at what we do know.

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August 31, 2012

August 9, 2012

Networking is awesome.

Our first meetup, Agile SEO South Jersey, was amazing. Richard Ortiz and Bruce Rymshaw gave great presentations, both belting out actionable insights over the noisy bar crowd. This was the first public speaking opportunity about SEO for both Rich and Bruce, and they nailed it.

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August 9, 2012

In my last blog post, I discussed the significance of "#NBCFail" and "#Rule40" and their impact on the social media landscape as of late.  The 2012 Olympics have affected the news, sports, entertainment and pop culture and have even influenced advertising and marketing on a global scale.  Throughout the Web and more specifically, social media, this year's Games have recently become the most discussed topic amongst the worldwide Internet community.  However, the historic landing of the Mars Curiosity rover on Monday may have overshadowed the Olympics' overwhelming social engagement levels and subsequently altered the focus of many online marketers and advertisers.

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August 3, 2012

The 2012 Olympics have begun and around the world, social media engagement levels have reached nearly record highs since the opening ceremonies. Millions of users have taken to networks such as Twitter and Facebook to voice their opinions on the athletes, events and even network television coverage of this year's Games.

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July 26, 2012

For those of you who may have missed my recent appearance on FOX News to discuss Penn State's reputation management issues, I mentioned the value of social media and its role in their online identity.  In social media, in the SERPs and in the press, PSU faces a challenging road to re-establishing their brand.  While Penn State's focus at present may be short-term, their reputation crisis is not.  Reputation management should be thought of an ongoing investment that requires consistent monitoring and maintenance.

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July 24, 2012

With the torch just days from being lit, the Internet is ablaze with conversation: Is London really the first "social media games?" Are the IOC's social media policies too restrictive? Will Michael Phelps eclipse the career medal record?

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July 17, 2012

This fall, Microsoft and Google are set to release revolutionary new tablet PC devices which are expected to make a significant impact on the growing market.  The Nexus 7 from Google and Microsoft's Surface both look to be promising new offerings, but recent rumors of a new iPad may indicate an even more impressive tablet is on the way.

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July 10, 2012

On June 20th, the Philadelphia Business Journal celebrated their 30th anniversary with an event benefitting the Philabundance hunger relief organization.  Besides WebiMax's own Todd Bailey, attendees included former Pennsylvania Governor, Ed Rendell and former District Attorney, Lynne Abraham.

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July 5, 2012

On Friday, Google wrapped up its annual I/O Developer Conference in San Francisco. From the latest Android update to the announcement of the Nexus 7 tablet, the company revealed many of its upcoming offerings to a largely positive reaction from those in attendance. Now that I/O has come to an end, the Internet is abuzz with Google-related news and the impact of the conference looks to be significant to Google users as well as the entire SEO community.

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June 27, 2012

Apple and Microsoft may be long-time competitors, but they will soon have a common denominator in Facebook. Both companies recently announced the upcoming release of their new mobile operating systems, which are both set to feature extensive Facebook integration. For Facebook, its users and digital marketers, this is undoubtedly great news. However, it will also substantially impact other brands, as well.

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June 26, 2012

On May 20, Microsoft officially entered the social media arena with the public launch of so.cl.  Just over a month later, the network has largely failed to gain initial momentum and has seen only minimal growth.  Despite backing from Microsoft and extensive integration into both Windows Live and Facebook, so.cl (pronounced "social") has not experienced early rapid expansion.  Recently, networks such as Google+ and even the still-in-beta-phase Pinterest have achieved impressive followings in a relatively short time span.  Although so.cl has only been widely available for five weeks, its underwhelming presence is somewhat surprising.  However, so.cl does have potential and could succeed with the development and implementation of Internet marketing initiatives.

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June 18, 2012

I don't write online often and when I do, it's usually OK. No mind-blowing, game-changing information usually has my name attached. And when asked why I don't write more, I usually have 2 responses:

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June 15, 2012

Earlier this week, I wrote a blog for Search Engine Guide in which I discussed the upcoming release of Apple's new mapping software for the iOS 6 mobile operating system.  Apple has mentioned that Yelp will be used for localized and geo-targeted search services within the new application.  However, this partnership with Apple marks just one of two major milestones for Yelp, as the company also recently announced a partnership with Microsoft to provide local results for Bing.

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June 14, 2012

Have you used FourSquare?  I ask as a person and not a marketer.  At first, it just seemed like FourSquare was a way to share information…about yourself.  You could tell family, friends, anyone reading your social media streams, where you were 'hanging out.'

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June 6, 2012

Remember the days of Nintendo vs. Sega?  Things were simple then.  If you hung around enough peers, you were likely granted access to both gaming systems.  Things got mighty complicated in later years…more buttons, manufacturers, attachments, etc.

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

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