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WebiMax Blog

Digital marketing tips and advice.

May 6, 2016

This is the first installment in a 2-part blog series explaining best practices to design an effective landing page.

 

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April 27, 2016

Before coming to WebiMax, I gained insight into international business by working professionally in both Japan and Taiwan. I have since found those experiences to be extremely useful in working with people in a number of other countries in Asia and Europe.

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April 20, 2016

I have been a Business Development Manager at WebiMax for the past year and a half, and in that time I have had the opportunity to speak with many company leaders spanning across different industries from all over the world. What I have learned in these conversations is that there are many common misconceptions about how to leverage digital marketing to grow a business. Most often, these misconceptions are actually just challenges that can be overcome with a creative strategy.

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March 24, 2016

Customer Service

As the Customer Service Manager, my main focus at WebiMax is to ensure our clients are completely satisfied with their marketing campaigns. We place an extreme focus on retention and believe it’s the lifeblood of growth for any business. That’s why I was excited to write this blog and provide tips to help your company improve its overall client retention rate.

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March 17, 2016

Many people find it hard to write about themselves – it's rare that we need to do so and it's hard to capture that balance between sounding vain and giving our audience the information they need. Let's face it – it's awkward. Businesses often face the same struggle in trying to strike a balance when writing their About Us page. However, analytics show that it's also one of the most important and frequented pages on any website.

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March 15, 2016

March 10, 2016

Making sure your local business is easy to find online is a very important aspect of business. Fortunately, there are many things you can to do help your business expand its online visibility ranging from basic steps to highly detailed actions. Below is your go to checklist to make sure your business is on the path to success.

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March 3, 2016

February 25, 2016

I’ve been working in the digital marketing industry for years, and one of the first concepts I learned was “content is king,” meaning that you need to produce great content in order to rank favorably in Google’s search engine’s result pages. As I gained more experience, the true king came in the form of guest posts. I believe, when done the proper way, guest posts still reign supreme as the best content strategy among organizations. However, there’s no one elixir to creating a great piece of content, so I am excited to offer some methods to help you increase engagement from your readers.

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July 13, 2015

At WebiMax, we understand that the look and function of a website is essential for successful digital marketing. A website's design often serves as a potential customer's introduction to a company brand and can significantly influence the impression formed about quality and reputation. That's why our experienced and talented web design team continues to help companies improve their website's image and functionality with top-tier custom web design services. Our web design case studies and digital marketing case studies are featured below and give a more detailed idea of our capabilities and how we've helped companies just like yours.

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June 19, 2015

Target PatternWhat do you get when you combine marketing mistakes and fat shaming? Outraged customers and a scrambling PR team. The fashionable 'Queen of Prep' Lilly Pulitzer might be rolling over in her grave as the popular floral-inspired clothing line hits the headlines once again. To recap the marketing blunder that happened in April, the collaborated efforts between Target & the Lilly Pulitzer fashion team offered a limited-time clothing collection to customers that boasted designer looks at discounted prices. While the deals seemed too good to be true, shoppers at Target chains around the country created a 'Black Friday' frenzy during the hyped up release but were left disappointed, frustrated and upset.

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May 19, 2015

On April 21st, Google officially updated its algorithm seo mobile checklistto begin using mobile-friendliness as a ranking metric. This change, which Webmasters and digital marketers have dubbed Mobilgeddon, gives higher authority and ranking to website’s that utilize responsive web design and was instituted to improve mobile search results. It is certainly now more important than ever for your website to be optimized for viewing on mobile devices.

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May 8, 2015

businessman race smallerDubbed MobileGeddon by some and the SEO-pocalypse by others, Google recently changed its search algorithm to favor sites that are optimized to be viewed on mobile devices.  What will Google do next?  That's the question companies are now asking themselves as they attempt to remain competitive in the realm of digital marketing. It's no secret that Google continually adjusts its tactics and search algorithms, but while some changes, MobileGeddon for instance, are announced far in advance, other equally important changes are not. While we may not be able to predict every change that Google intends to make, there are some best practices we can implement to stay a step ahead.

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April 24, 2015

Delete Social Media ProfilesIf you got into the social media game over a decade ago when social profiles were just starting to gain momentum, you may have an outdated profile haunting you in the vast world of the web. If this is the case, it has the potential of causing detrimental damage to your online reputation, because those who search for you may find a profile that is no longer relevant to you or your business. Unfortunately, it's a fact of life that we forget a password or entirely forget login credentials from time to time, but there are ways to gain access to those old Myspace profiles, Facebook pages or other dated social networking accounts. It's important to search for old profiles and take them down because you don’t want internet users forming an opinion on you based on irrelevant information, and those embarrassing pictures from Spring Break '05 are the last thing you want to resurface! With that being said, check out some of the following tips to help you regain control of your online presence!

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April 20, 2015

SEO Process

WebiMax prides itself on the underlying SEO process by which we approach all of our client’s SEO campaigns. While each client has specific, customized needs, our approach to creating and implementing the right strategy is vital to the success of the campaign. This mindset and attention to detail are what has makes us a top SEO company.steps-01

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April 10, 2015

April 8, 2015

adaptive vs responsiveTechnology is constantly evolving, and so web developers often debate which web design method will better suit the needs of internet users. As more people gravitate towards the latest gadgets like tablets, mobile devices, smart watches and other techy gear that use screens of various sizes, web design has to meet the challenges that those differing screen sizes present. As a site owner, you want your web-site to look good on everything from the smart watch on your wrist to the web-enabled screen on your refrigerator door, so before choosing a web design method, let’s take a look at 2 of the most preferred design methods among web developers and hopefully help you to make a choice.

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April 1, 2015

facebook mobile userMillennials have learned to quickly adapt to the way mobile technology fundamentally changes the way simple tasks are performed; wireless cashless payments serve as a good case and point. Recently Facebook targeted the millennial generation with their own payment feature that works through their Messenger app. The app will allow Facebook friends to transfer money easily between bank accounts. According to Facebook, this service will become available to U.S. users within the next few months, and will expand internationally some time later.

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March 26, 2015

twitter logo on screenSocial media's relationship with search engines is growing stronger. Google and Twitter recently reached an agreement to make tweets, the 140-character posts Twitter users publish to their followers, searchable on Google. According to a report from Bloomberg Business, tweets will be searchable on Google the moment they're posted. Twitter CEO Dick Costolo states we can expect tweets to show up on Google's search engine results pages within just a few months. Twitter currently shares its users' data with the search engines Bing and Yahoo, but its new alliance with Google, which commands the most traffic of any website in the world, will have a far greater an impact.

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March 23, 2015

Link building is a valuable practice for businesses looking to gain visibility online, yet as Google learns more about its users, its algorithms continue to evolve to make it more and more difficult to build the kinds of links that help grow businesses.   However, the fact that it's getting harder does not mean that link building is a wasted effort.  Consider the old adage, quality over quantity, as one high quality link can have a much larger impact on your business than many, lesser quality links.  Google wants to maintain its search engine dominance.  To that end, Google is looking for the right set of indicators to determine whether or not a page is a good search result.  So what does the future of link building hold?

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March 11, 2015

March 4, 2015

Promoted pins from Pinterest rolled out to the public on January 1st to help small and large businesses connect to the folks that might be interested in their products and messages.  Previous to 2015 Pinterest had tested this feature for a couple years and only a handful of large companies were able to access it, but those companies have noted large spikes in site referrals and web traffic from Pinterest during the course of those campaigns.  So should brands start to utilize promoted pins?  Absolutely, Pinterest is one of the top referral traffic generating websites, so raising brand awareness through promoted pins would be a particularly smart move for many brands.

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March 4, 2015

Get Help Removing Bad Links

Has Google penalized your site for unnatural linking? Is your websites keyword rankings and traffic taken a turn for the worse? If so, you are in need of our bad link removal services. Let us help you have that penalty removed ASAP and get back to having a successful website. 

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March 3, 2015

Effective search engine optimization is all about adaptability. Google continuously changes the search engine algorithms it uses to index and rank websites, and these changes can impact the effectiveness of your SEO campaign in both large and small ways. The trick to long-term SEO success is therefore to anticipate these changes in order to stay ahead of the curve and adapt quickly. So what can we expect from Google next?

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February 27, 2015

February 24, 2015

February 13, 2015

Last November, Google announced yet another algorithmic change with the potential to significantly impact website search engine rankings. Currently untitled, this latest algorithm is just one of many changes the search engine giant has made throughout the course of the year in an effort to afford users a more accurate reflection of authoritative, user-friendly websites. According to a Google Webmasters article, this change is specifically intended to help users identify mobile-friendly pages in search results. Google's new focus is undoubtedly the result of the growing percentage of online traffic conducted on mobile devices, which has steadily increased in the last two

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February 11, 2015

In internet marketing, SEO and PR once operated as separate entities, but today they work hand-in-hand. The aim of a successful SEO campaign is for a business to rank on the first page of search results, attract and retain more customers, increase its brand visibility and ultimately generate more sales. As Google continues to place more significance on the quality of content, it’s important for websites to deliver interesting, meaningful content on a regular basis and acquire quality links from high authority domains.

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February 3, 2015

If you’re a business owner, then you know reputation is everything. Your company’s reputation can significantly impact your repeat business and your bottom line. In today’s digital page, consumers utilize online reviews to learn more about a company, product or service. According to a report from Nielsen, 84% of consumers trust brand recommendations from friends and family, while 68% of consumers trust opinions posted online by other customers. These staggering statistics show how important it is for businesses to take charge of their reputation online.

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January 28, 2015

No matter the size of your company, saving time and money is paramount to success. Optimizing your Google AdWords campaign is an area of opportunity to do just that. Managing an effective AdWords campaign minus a dedicated digital marketing employee might seem both time consuming and difficult, but it doesn’t have to be that way. Here are 7 quick and easy tips you can use to make your AdWords campaign run more efficiently and help your business save money.

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

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