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WebiMax Blog

Digital marketing tips and advice.

April 12, 2018

For some time, Google has been testing a “more results” button within their search engine results pages to load more results on mobile. This new button would essentially eliminate the need of having to click to the next page of search results thus removing paginated search results on mobile. Last night, Google made an announcement on Twitter that this is now real, stating the following: “We’ve launched a new “More results” button that makes it easier and faster to get more search results on mobile. Now additional listings load below the ones already being viewed, rather than the old "Next" button that would load an entirely new page....”

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April 6, 2018

What do a store shelf and a news reporter’s email inbox have in common?

Both are filled to the brim with items being overlooked. It’s not intentional, but we’re in the age of information overload so some pitches fall by the wayside and products that show true promise gather dust. With the assistance of expertly-crafted media pitches and press releases created by dedicated WebiMax writers, your company’s digital marketing efforts will stand out in a crowd -- or on a store shelf or reporter’s inbox. Below, you’ll see how we can help you turn more heads.

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March 28, 2018

Google recently announced they are going to start rolling out their mobile-first indexing, an initiative that allows Google to generate and rank it’s search results based on the mobile version of content on a website. Keep in mind, Google’s always used one single index for serving search results and will always use one. That single index is just changing from desktop to mobile. We’ve all known that throughout the years more users are utilizing mobile searches as opposed to desktop searches. This has been a trend for some time and in 2018 we are seeing mobile searches dominate.  Largely due to this mobile dominance, Google is now going to start crawling and indexing the web as a mobile browser.

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January 24, 2018

This year, WebiMax proudly celebrates its 10th anniversary as a full-service digital marketing agency. Based out of Camden, N.J., WebiMax began in 2008 and has evolved into one of the top online marketing companies in the United States.

WebiMax is a leading internet marketing company that offers a wide range of services including SEO, paid search, lead generation, reputation management, and web design. According to business.com and many other third-party review sites and publications, WebiMax always comes out on top as a digital marketing agency.

In fact, WebiMax is the fastest growing internet marketing company worldwide and has been the recipient of numerous achievements and accolades, including recently being named Best Online Reputation Management Service for Businesses in 2018 by Business News Daily.

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July 17, 2017

mozconOne thing is true of all digital marketers, they don’t know everything. Why? – Because the Internet is an industry and resource that continues to change and progress on a minute-minute basis. From Google algorithm update rumors to random changes to the ways we can advertise on social media, a marketer has to stay on their toes.

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August 14, 2016

Smart businesses offer products online...

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July 29, 2016

WebiMax Reviews your Online Reputation

One of the major components to our nationally rated Reputation Management campaigns includes monitoring and managing reviews.

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June 8, 2016

This is the second in a series of blogs on digital marketing in foreign countries. In this installment I would like to take a look at what international law can mean for a company looking to expand.

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June 1, 2016

In order to run a successful business, a CEO needs to have a good amount of pride. You certainly can’t launch a new company without a strong belief in your own abilities and you can’t offer a worthwhile service or product without pride in your work. But too much pride can also hinder success when it comes to building connections with media outlets.

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May 20, 2016

Whether you own a small business or a large company, finding the time to create engaging content for your social media accounts can be difficult. Once you have that content, figuring out an effective strategy to distribute posts can feel downright intimidating, and the difficulty only intensifies as you add more social media accounts to your collection.

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May 6, 2016

This is the first installment in a 2-part blog series explaining best practices to design an effective landing page.

 

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April 27, 2016

Before coming to WebiMax, I gained insight into international business by working professionally in both Japan and Taiwan. I have since found those experiences to be extremely useful in working with people in a number of other countries in Asia and Europe.

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April 20, 2016

I have been a Business Development Manager at WebiMax for the past year and a half, and in that time I have had the opportunity to speak with many company leaders spanning across different industries from all over the world. What I have learned in these conversations is that there are many common misconceptions about how to leverage digital marketing to grow a business. Most often, these misconceptions are actually just challenges that can be overcome with a creative strategy.

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March 24, 2016

Customer Service

As the Customer Service Manager, my main focus at WebiMax is to ensure our clients are completely satisfied with their marketing campaigns. We place an extreme focus on retention and believe it’s the lifeblood of growth for any business. That’s why I was excited to write this blog and provide tips to help your company improve its overall client retention rate.

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March 17, 2016

Many people find it hard to write about themselves – it's rare that we need to do so and it's hard to capture that balance between sounding vain and giving our audience the information they need. Let's face it – it's awkward. Businesses often face the same struggle in trying to strike a balance when writing their About Us page. However, analytics show that it's also one of the most important and frequented pages on any website.

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March 15, 2016

March 10, 2016

Making sure your local business is easy to find online is a very important aspect of business. Fortunately, there are many things you can to do help your business expand its online visibility ranging from basic steps to highly detailed actions. Below is your go to checklist to make sure your business is on the path to success.

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March 3, 2016

February 25, 2016

I’ve been working in the digital marketing industry for years, and one of the first concepts I learned was “content is king,” meaning that you need to produce great content in order to rank favorably in Google’s search engine’s result pages. As I gained more experience, the true king came in the form of guest posts. I believe, when done the proper way, guest posts still reign supreme as the best content strategy among organizations. However, there’s no one elixir to creating a great piece of content, so I am excited to offer some methods to help you increase engagement from your readers.

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July 13, 2015

At WebiMax, we understand that the look and function of a website is essential for successful digital marketing. A website's design often serves as a potential customer's introduction to a company brand and can significantly influence the impression formed about quality and reputation. That's why our experienced and talented web design team continues to help companies improve their website's image and functionality with top-tier custom web design services. Our web design case studies and digital marketing case studies are featured below and give a more detailed idea of our capabilities and how we've helped companies just like yours.

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June 19, 2015

Target PatternWhat do you get when you combine marketing mistakes and fat shaming? Outraged customers and a scrambling PR team. The fashionable 'Queen of Prep' Lilly Pulitzer might be rolling over in her grave as the popular floral-inspired clothing line hits the headlines once again. To recap the marketing blunder that happened in April, the collaborated efforts between Target & the Lilly Pulitzer fashion team offered a limited-time clothing collection to customers that boasted designer looks at discounted prices. While the deals seemed too good to be true, shoppers at Target chains around the country created a 'Black Friday' frenzy during the hyped up release but were left disappointed, frustrated and upset.

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May 19, 2015

On April 21st, Google officially updated its algorithm seo mobile checklistto begin using mobile-friendliness as a ranking metric. This change, which Webmasters and digital marketers have dubbed Mobilgeddon, gives higher authority and ranking to website’s that utilize responsive web design and was instituted to improve mobile search results. It is certainly now more important than ever for your website to be optimized for viewing on mobile devices.

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May 8, 2015

businessman race smallerDubbed MobileGeddon by some and the SEO-pocalypse by others, Google recently changed its search algorithm to favor sites that are optimized to be viewed on mobile devices.  What will Google do next?  That's the question companies are now asking themselves as they attempt to remain competitive in the realm of digital marketing. It's no secret that Google continually adjusts its tactics and search algorithms, but while some changes, MobileGeddon for instance, are announced far in advance, other equally important changes are not. While we may not be able to predict every change that Google intends to make, there are some best practices we can implement to stay a step ahead.

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April 24, 2015

Delete Social Media ProfilesIf you got into the social media game over a decade ago when social profiles were just starting to gain momentum, you may have an outdated profile haunting you in the vast world of the web. If this is the case, it has the potential of causing detrimental damage to your online reputation, because those who search for you may find a profile that is no longer relevant to you or your business. Unfortunately, it's a fact of life that we forget a password or entirely forget login credentials from time to time, but there are ways to gain access to those old Myspace profiles, Facebook pages or other dated social networking accounts. It's important to search for old profiles and take them down because you don’t want internet users forming an opinion on you based on irrelevant information, and those embarrassing pictures from Spring Break '05 are the last thing you want to resurface! With that being said, check out some of the following tips to help you regain control of your online presence!

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April 20, 2015

SEO Process

WebiMax prides itself on the underlying SEO process by which we approach all of our client’s SEO campaigns. While each client has specific, customized needs, our approach to creating and implementing the right strategy is vital to the success of the campaign. This mindset and attention to detail are what has makes us a top SEO company.steps-01

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April 10, 2015

April 8, 2015

adaptive vs responsiveTechnology is constantly evolving, and so web developers often debate which web design method will better suit the needs of internet users. As more people gravitate towards the latest gadgets like tablets, mobile devices, smart watches and other techy gear that use screens of various sizes, web design has to meet the challenges that those differing screen sizes present. As a site owner, you want your web-site to look good on everything from the smart watch on your wrist to the web-enabled screen on your refrigerator door, so before choosing a web design method, let’s take a look at 2 of the most preferred design methods among web developers and hopefully help you to make a choice.

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April 1, 2015

facebook mobile userMillennials have learned to quickly adapt to the way mobile technology fundamentally changes the way simple tasks are performed; wireless cashless payments serve as a good case and point. Recently Facebook targeted the millennial generation with their own payment feature that works through their Messenger app. The app will allow Facebook friends to transfer money easily between bank accounts. According to Facebook, this service will become available to U.S. users within the next few months, and will expand internationally some time later.

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March 26, 2015

twitter logo on screenSocial media's relationship with search engines is growing stronger. Google and Twitter recently reached an agreement to make tweets, the 140-character posts Twitter users publish to their followers, searchable on Google. According to a report from Bloomberg Business, tweets will be searchable on Google the moment they're posted. Twitter CEO Dick Costolo states we can expect tweets to show up on Google's search engine results pages within just a few months. Twitter currently shares its users' data with the search engines Bing and Yahoo, but its new alliance with Google, which commands the most traffic of any website in the world, will have a far greater an impact.

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March 23, 2015

Link building is a valuable practice for businesses looking to gain visibility online, yet as Google learns more about its users, its algorithms continue to evolve to make it more and more difficult to build the kinds of links that help grow businesses.   However, the fact that it's getting harder does not mean that link building is a wasted effort.  Consider the old adage, quality over quantity, as one high quality link can have a much larger impact on your business than many, lesser quality links.  Google wants to maintain its search engine dominance.  To that end, Google is looking for the right set of indicators to determine whether or not a page is a good search result.  So what does the future of link building hold?

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

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