<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=508589213126107&amp;ev=PageView&amp;noscript=1">

WebiMax Blog

Digital marketing tips and advice.

January 23, 2015

January 19, 2015

January 16, 2015

content is king hand
When it comes to running an effective SEO campaign, content reigns supreme. By integrating unique, fresh content into your website, you can attract search engines, increase your search engine rankings, boost your site traffic and deliver meaningful information to your audience. Your website should provide content on a regular basis that provides value to readers. To increase your site visibility on search engines, your content and page titles and descriptions should be optimized for frequently searched keywords that are relevant to your site. By employing the right strategies, you can set your website up for long-term SEO success

Here are some of the content writing essentials all websites should utilize:

Read Story

January 15, 2015

January 5, 2015

Online Reputation Management is critical to the success of a comprehensive digital marketing strategy. Though reputation management may sound like a course of action exclusively for struggling companies, this approach is actually valuable for any business that aims to consistently maintain a strong reputation online—in other words, every business. Considering that any one negative review or offhand comment, whether valid or not, can undermine search engine rankings and surround a company with an undeserved cloud of negativity, an ongoing reputation management campaign is a smart choice for all.

Read Story

December 22, 2014

After years of planning and hard work, today we finally moved into our beautiful new offices on the Camden New Jersey Waterfront.   It is the beginning of a new chapter for the WebiMax team and the city of Camden.

Read Story

December 19, 2014

Here’s a fact that might surprise many businesses: generating online traffic to your website doesn’t actually depend on ranking #1 on a Google Search Engine Results Page (SERP). In fact, there are numerous alternative strategies a company can employ to achieve the traffic and conversion rates needed to maintain a competitive edge. While ranking highly on Google can certainly be advantageous to a company, it’s no longer the ultimate or exclusive solution required for maintaining a successful online presence. So what does the number 2 or 3 or 4 SERP-ranking website do to attract equal amounts of traffic?

Read Story

December 18, 2014

As we celebrate the holidays, spending time with family and friends and enjoying all the great holiday food, we can’t help but think of those that may not be so fortunate. Everyday in South Jersey, more than 200,000 people are not sure where their next meal will come from. Of that number 35% are children who after eating at school may come home to an empty plate,  and 12% are seniors that are making the difficult choice of whether to eat or pay for medicine. The rest are working families that don’t have enough to pay bills and keep three meals per day on the table.

Read Story

December 18, 2014

During the holiday shopping season, it’s important for companies to pay attention to both how they are conducting business and what customers are saying about them. According to Statista, retail e-commerce sales during November and December of 2013 amounted to $46.55 billion, up from $42.29 billion in 2012. Studies also show that 80% of today’s consumers are influenced by online reviews, and with the busiest of all shopping seasons in full swing, it’s vital to keep a good reputation online. Below are a few reasons to properly monitor and protect your business’ online reputation this season.

Read Story

December 16, 2014

Ebay has stopped utilizing Google AdWords for mobile devices and instead started to use Microsoft’s Bing Ads.  Prior to that, in a financial call with investors over this past summer, Ebay disclosed that Google penalties had cost the company an estimated $200 Million.   There is some speculation that Ebay’s decision is a direct result of the penalties, though Google has not admitted to taking any manual action against Ebay.  I sat down with WebiMax CEO and Digital Marketing expert Ken Wisnefski to try and decode this whole situation and what it means for all parties involved.

Read Story

December 10, 2014

One of the most commonly asked questions is “How do I increase conversions on my website?”

Read Story

November 3, 2014

It’s no secret that Internet marketing is an integral component of the success of any business. In fact, in today’s digital age no company can expect to succeed without an effective marketing strategy that is geared toward an online audience. In theory, the basics of Internet marketing appear fairly straightforward but, in reality, the continually-changing and highly competitive landscape of this field can leave you uncertain of ways to make substantial gains. So what’s the secret to ensuring that your business attracts optimal online traffic?

Read Story

October 31, 2014

The online market is very competitive in terms of page rankings, which can determine how high up in the search results your website appears on various search engines like Google. How well does your website rank compared to your competitors? In order to stay in front of the pack, check out this list of 10 SEO tips that will help you break through to the top!

Read Story

October 27, 2014

Millions of iTunes users were confused by the sudden addition of U2’s new album, Songs of Innocence, to their music library last month. Many thought it was a mistake until it was announced that Apple had given away the album to every user, naming it “the largest album release ever.” They wouldn’t be incorrect, as they boast that “Never before have so many people owned one album, let alone on the day of its release.” However, consumers and marketing experts had other names for the free album, which included “worse than spam,” and “a monumental blunder by the tech industry.” 

Read Story

October 24, 2014

About a week ago, Google rolled out their updated Penguin algorithm, Penguin 3.0, but it has been more than a year since they last launched their updated version. It is said that the Penguin 3.0 has affected about 1% of search queries. For those of you not aware, Penguin is an algorithm that identifies what Google considers to be “webspam.” In a sense, it acts as a penalty on any website taking part in spammy and unnatural SEO tactics both on and off the site. The end result of the algorithm reduces a sites visibility in the search results. This in return can be devastating for a business. Rankings for important keywords will decline and web traffic will drop off dramatically. If your site happens to be one of the victims of this update, it is essential to be proactive and analyze the situation.

Read Story

October 22, 2014

Can you believe 2014 is almost over already? We've seen a lot of big things happen in SEO, and it appears that 2015 will be no different. What changes are on the horizon? Webimax's Senior Content Writer, Chris Hardwick, sat down with Director of Project Management, Chris Surovick, to pick his brain for a few minutes about the future of digital marketing.

Read Story

October 10, 2014

October 1, 2014

It’s been a week since Google’s Pierre Far announced the release of “a slow rollout of an improved Panda algorithm” so by now you might be feeling the bite if your site was relegated to the naughty list.

Read Story

September 26, 2014

Developers who are at the marketing stage of maximizing awareness for their products need to be familiar with app store optimization (ASO). Mobile device users typically resort to store searches first when looking for new apps of interest, and it should come as no surprise that 63 percent of new discoveries of mobile device applications are made through store browsing via keyword search.

Read Story

September 17, 2014

Apparently Penguin 3.0 is on the horizon, so site owners and webmasters across the internet are scrambling to secure their position in Google’s good graces. With details scant about when exactly it will go into effect, and what the change will ultimately target, you might be tempted to make sweeping changes to your link building approaches, or overreact and torch your existing link profile via massive disavow attempts, but as should be the case with all of these announcements, let’s review things rationally.  The hope is that you’re already employing good link earning methods, and that this announcement should just be an opportunity to reflect on current practices and possibly make them better. In this article, we’ll discuss the vital difference between building links and earning links, strategies for establishing your site’s long term value, and a few things that can make the entire effort easier.

Read Story

September 16, 2014

As a powerful social media network with millions of users sharing virtual pins and boards, Pinterest provides a way for businesses to market themselves by connecting with those of similar likes or interests. Through community boards, businesses can reach out to potential customers to sell their products and services or connect with other social media users. To help you leverage Pinterest for your business, here are five ways to grow your Pinterest community:

Read Story

September 12, 2014

This year marks the 25th birthday of the World Wide Web and if you’re like the rest of the world, the internet now consumes more of your time than you’d like to admit.  We must assume that at least once during the last 25 years, you’ve undoubtedly landed on a 404 error page, and probably many dozens of times, even if you don’t recognize it by name. A 404 error page refers to the status code which signals a page that can’t be found. This error can be caused by a number of reasons, from temporarily-down sites to missing pages to simple human error when keying in a webpage, the causes are abundant.

Read Story

September 8, 2014

Link building can arguably be one of the most frustrating components of every marketing campaign. Between Google’s constant algorithm changes from Penguin to Panda and more recently, Hummingbird, it seems like the rules for link building are always changing. Internet marketers always have to consistently build strong, quality links with extra precaution to avoid having their websites receive a dreaded Google penalty. But how do you create an effective link building campaign that will give your web presence a boost in the search engines without the fear of being penalized? The answer to that is by focusing on quality and relevance. There are still numerous ethical link building strategies to choose from to help create that natural, healthy, and robust profile that earns better keyword rankings for sites. In order to ensure you are building the best, high-quality links for your website, you should ask these four questions first:

Read Story

September 4, 2014

If you haven’t undergone a website redesign in a few years, you might find yourself wondering why it’s a big deal. The big deal can be summed up in one word: responsiveness. Responsive web design has become the standard over the past 3-4 years, and if you haven’t updated your site yet, you are missing out.

Read Story

August 25, 2014

Mobile technology has given people the tools to reach into their pocket and get all the pertinent info they need to make a smart purchase whether a product is on the shelf in front of them, or they are planning a trip and looking to book a room.   The rise of mobile has yielded smarter consumers who do research before they buy and who read online reviews from other consumers.  In fact, an overwhelming 90% of customers claim that reading positive online reviews influenced their purchasing decisions, according to a survey conducted by Dimensional Research.

Read Story

August 8, 2014

Google announced late Wednesday afternoon that some formulaic changes are looming. In an attempt to better protect Internet users, Google will begin to include secure, encrypted HTTPS connections in their list of factors which determine search engine results. The news comes as little surprise as the Internet’s most powerful search engine has a history of altering their algorithms in efforts to stay current.

Read Story

July 30, 2014

As online marketing has steadily moved from being an afterthought to the forefront, we here at WebiMax have noticed a gap developing in business owner’s understanding of how to successfully manage the ever-evolving world of online marketing and their ability to support that with more traditional advertising or offline techniques.   We see companies struggling to figure out where they should focus their efforts as well as their budget and time.   We decided to do something about it, which is why last Wednesday, we launched Marketing.com.

Read Story

July 21, 2014

The internet along with search engines like Google have made finding great businesses, products and services  as simple as typing in a few keywords into a search bar.  But when users type those keywords in, how do you make sure it’s your business they find and your website they visit? The answer to driving more traffic to your website and ultimately generating more leads, more conversions and more sales for your company is Search Engine Optimization or SEO. In the infographic below are some key facts and ideas to help you better understand the power of SEO and how you can develop a winning strategy to move your online business to the fore of its industry.

Read Story

May 12, 2014

Wx_Facebook_Google-vs.-AmazFor years, Amazon has been viewed as the cream of the crop when it comes to fast, dependable delivery. With their pristine reputation, more and more larger brands integrated their products into the Amazon shopping feed and innovations like Amazon Prime made online shopping more and more common.  However, Amazon’s reign at the top has a formidable challenger as Google now has their own plans to dominate the online shopping space with Google’s Shopping Express.

Read Story

May 7, 2014

Yesterday, a live Twitter session that the National Football League hosted directly with their commissioner, Roger Goodell, certainly created a lot of interest. With the NFL draft only days away, the notion of stirring up some buzz likely motivated the NFL to “expose” Goodell to the millions of fans waiting with questions.

Read Story

Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

Subscribe to Updates