WebiMax Blog

Sooner or later, most online sellers ask themselves, “Should I have a blog on my website?” Maintaining a blog and generating new content on a regular basis requires a lot of time and energy — which is only justified if the results are greater awareness of your brand and heightened customer interest.

I’ve been working in the digital marketing industry for years, and one of the first concepts I learned was “content is king,” meaning that you need to produce great content in order to rank favorably in Google’s search engine’s result pages. As I gained more experience, the true king came in the form of guest posts. I believe, when done the proper way, guest posts still reign supreme as the best content strategy among organizations. However, there’s no one elixir to creating a great piece of content, so I am excited to offer some methods to help you increase engagement from your readers.

https://www.youtube.com/watch?v=XKfWeOcYf-g&feature=youtu.be

Political ad budgets on broadcast television are on track to be six times as much as they are online this year. Yet, the interference that the Internet has introduced into this election has been palpable. Our elections are going to be decided online either in this cycle or the next -- not via online ballot box, which actually could be on the horizon. A large percentage of the actual political battlefield action is originating on the internet, leaving broadcast news discussing on-screen what has transpired online.

With Twitter facing an ongoing challenge driving usage rates, the company is investing heavily in live streaming platform Periscope to drive engagement and ad revenue as video use continues to grow.

Twitter's core users are either there to get brief updates from the influencers they care about or interact with folks they don't know personally, but with whom they may share a common interest. For influencers, it's perhaps one of the greatest tools ever created for easily broadcasting a message. In fact, one of the best scenarios we've seen for advertisers on Twitter has been to pay those influencers and celebrities to tweet to their followers; of course that revenue goes directly to the celebrity and not Twitter.

Wall Street has long been skeptical of Twitter (TWTR - Get Report)  due to its inability to drive revenue through ads the way some other platforms have (see: Facebook).

Reputation Management Expert Ken Wisnefski comments on why it seems Donald Trump is rewarded for saying things most would be criticized for.

Holiday shopping will never be the same. This past Thanksgiving and Black Friday weekend, in-store sales were down 1.5%. However, as terrible as that initially sounds, it may be due to the fact that holiday shopping deals are going on for longer both before and after the Black Friday holiday online. More retailers are dubbing it Cyber-Week making it more convenient for shoppers to get deals on their own terms and making that 1.5% seem a lot less meaningful.

CAMDEN — They could have gone to Delaware or stayed in Mount Laurel, but Webimax opted to invest in the "city invincible"...

My firm, Internet marketing company Webimax, has helped clients use HubSpot for years. Recently, we have noticed many of our clients move to HubSpot from competitors, like Marketo, another marketing automation tool.

At WebiMax, we understand that the look and function of a website is essential for successful digital marketing. A website's design often serves as a potential customer's introduction to a company brand and can significantly influence the impression formed about quality and reputation. That's why our experienced and talented web design team continues to help companies improve their website's image and functionality with top-tier custom web design services. Our web design case studies and digital marketing case studies are featured below and give a more detailed idea of our capabilities and how we've helped companies just like yours.

Market fragmentation is one of the biggest challenges in the consumer packaged goods sector, but it's an issue that can be addressed through emerging digital channels such as social media. Consumers' purchase paths are becoming increasingly complex, so it's important to monitor social media impact on brands.

Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory.

Ken Wisnefski is the Founder and CEO of NJ-based digital marketing agency WebiMax and has written blog posts for TheStreet, WIRED, C-Level and CMO.com to name a few. He has also been featured on MSNBC, Bloomberg TV, Fox News, and Fox Business to discuss marketing, technology, social media and e-commerce.

AT&T’s update of its U-verse mobile application to add more channels and to work with the Apple Watch focuses attention on the telecommunications company’s heated rivalry with Verizon for mobile-first TV everywhere programs.

What do you get when you combine marketing mistakes and fat shaming? Outraged customers and a scrambling PR team. The fashionable 'Queen of Prep' Lilly Pulitzer might be rolling over in her grave as the popular floral-inspired clothing line hits the headlines once again. To recap the marketing blunder that happened in April, the collaborated efforts between Target & the Lilly Pulitzer fashion team offered a limited-time clothing collection to customers that boasted designer looks at discounted prices. While the deals seemed too good to be true, shoppers at Target chains around the country created a 'Black Friday' frenzy during the hyped up release but were left disappointed, frustrated and upset.