WebiMax Blog

Social media's relationship with search engines is growing stronger. Google and Twitter recently reached an agreement to make tweets, the 140-character posts Twitter users publish to their followers, searchable on Google. According to a report from Bloomberg Business, tweets will be searchable on Google the moment they're posted. Twitter CEO Dick Costolo states we can expect tweets to show up on Google's search engine results pages within just a few months. Twitter currently shares its users' data with the search engines Bing and Yahoo, but its new alliance with Google, which commands the most traffic of any website in the world, will have a far greater an impact.

Link building is a valuable practice for businesses looking to gain visibility online, yet as Google learns more about its users, its algorithms continue to evolve to make it more and more difficult to build the kinds of links that help grow businesses.   However, the fact that it's getting harder does not mean that link building is a wasted effort.  Consider the old adage, quality over quantity, as one high quality link can have a much larger impact on your business than many, lesser quality links.  Google wants to maintain its search engine dominance.  To that end, Google is looking for the right set of indicators to determine whether or not a page is a good search result.  So what does the future of link building hold?

Promoted pins from Pinterest rolled out to the public on January 1^st to help small and large businesses connect to the folks that might be interested in their products and messages.  Previous to 2015 Pinterest had tested this feature for a couple years and only a handful of large companies were able to access it, but those companies have noted large spikes in site referrals and web traffic from Pinterest during the course of those campaigns.  So should brands start to utilize promoted pins?  Absolutely, Pinterest is one of the top referral traffic generating websites, so raising brand awareness through promoted pins would be a particularly smart move for many brands.

Effective search engine optimization is all about adaptability. Google continuously changes the search engine algorithms it uses to index and rank websites, and these changes can impact the effectiveness of your SEO campaign in both large and small ways. The trick to long-term SEO success is therefore to anticipate these changes in order to stay ahead of the curve and adapt quickly. So what can we expect from Google next?

Last November, Google announced yet another algorithmic change with the potential to significantly impact website search engine rankings. Currently untitled, this latest algorithm is just one of many changes the search engine giant has made throughout the course of the year in an effort to afford users a more accurate reflection of authoritative, user-friendly websites. According to a Google Webmasters article, this change is specifically intended to help users identify mobile-friendly pages in search results. Google's new focus is undoubtedly the result of the growing percentage of online traffic conducted on mobile devices, which has steadily increased in the last two

In internet marketing, SEO and PR once operated as separate entities, but today they work hand-in-hand. The aim of a successful SEO campaign is for a business to rank on the first page of search results, attract and retain more customers, increase its brand visibility and ultimately generate more sales. As Google continues to place more significance on the quality of content, it’s important for websites to deliver interesting, meaningful content on a regular basis and acquire quality links from high authority domains.

If you’re a business owner, then you know reputation is everything. Your company’s reputation can significantly impact your repeat business and your bottom line. In today’s digital page, consumers utilize online reviews to learn more about a company, product or service. According to a report from Nielsen, 84% of consumers trust brand recommendations from friends and family, while 68% of consumers trust opinions posted online by other customers. These staggering statistics show how important it is for businesses to take charge of their reputation online.

No matter the size of your company, saving time and money is paramount to success. Optimizing your Google AdWords campaign is an area of opportunity to do just that. Managing an effective AdWords campaign minus a dedicated digital marketing employee might seem both time consuming and difficult, but it doesn’t have to be that way. Here are 7 quick and easy tips you can use to make your AdWords campaign run more efficiently and help your business save money.

Here are some of the content writing essentials all websites should utilize:

Online Reputation Management is critical to the success of a comprehensive digital marketing strategy. Though reputation management may sound like a course of action exclusively for struggling companies, this approach is actually valuable for any business that aims to consistently maintain a strong reputation online—in other words, every business. Considering that any one negative review or offhand comment, whether valid or not, can undermine search engine rankings and surround a company with an undeserved cloud of negativity, an ongoing reputation management campaign is a smart choice for all.

[updated March 4, 2021] WebiMax has moved to a fully remote business during the pandemic. 

WebiMax isAfter years of planning and hard work, today we finally moved into our beautiful new offices on the Camden New Jersey Waterfront.   It is the beginning of a new chapter for the WebiMax team and the city of Camden.

Here’s a fact that might surprise many businesses: generating online traffic to your website doesn’t actually depend on ranking #1 on a Google Search Engine Results Page (SERP). In fact, there are numerous alternative strategies a company can employ to achieve the traffic and conversion rates needed to maintain a competitive edge. While ranking highly on Google can certainly be advantageous to a company, it’s no longer the ultimate or exclusive solution required for maintaining a successful online presence. So what does the number 2 or 3 or 4 SERP-ranking website do to attract equal amounts of traffic?

As we celebrate the holidays, spending time with family and friends and enjoying all the great holiday food, we can’t help but think of those that may not be so fortunate. Everyday in South Jersey, more than 200,000 people are not sure where their next meal will come from. Of that number 35% are children who after eating at school may come home to an empty plate,  and 12% are seniors that are making the difficult choice of whether to eat or pay for medicine. The rest are working families that don’t have enough to pay bills and keep three meals per day on the table.

During the holiday shopping season, it’s important for companies to pay attention to both how they are conducting business and what customers are saying about them. According to Statista, retail e-commerce sales during November and December of 2013 amounted to $46.55 billion, up from $42.29 billion in 2012. Studies also show that 80% of today’s consumers are influenced by online reviews, and with the busiest of all shopping seasons in full swing, it’s vital to keep a good reputation online. Below are a few reasons to properly monitor and protect your business’ online reputation this season.

Ebay has stopped utilizing Google AdWords for mobile devices and instead started to use Microsoft’s Bing Ads.  Prior to that, in a financial call with investors over this past summer, Ebay disclosed that Google penalties had cost the company an estimated $200 Million.   There is some speculation that Ebay’s decision is a direct result of the penalties, though Google has not admitted to taking any manual action against Ebay.  I sat down with WebiMax CEO and Digital Marketing expert Ken Wisnefski to try and decode this whole situation and what it means for all parties involved.

One of the most commonly asked questions is “How do I increase conversions on my website?”

It’s no secret that Internet marketing is an integral component of the success of any business. In fact, in today’s digital age no company can expect to succeed without an effective marketing strategy that is geared toward an online audience. In theory, the basics of Internet marketing appear fairly straightforward but, in reality, the continually-changing and highly competitive landscape of this field can leave you uncertain of ways to make substantial gains. So what’s the secret to ensuring that your business attracts optimal online traffic?

The online market is very competitive in terms of page rankings, which can determine how high up in the search results your website appears on various search engines like Google. How well does your website rank compared to your competitors? In order to stay in front of the pack, check out this list of 10 SEO tips that will help you break through to the top!

Millions of iTunes users were confused by the sudden addition of U2’s new album, Songs of Innocence, to their music library last month. Many thought it was a mistake until it was announced that Apple had given away the album to every user, naming it “the largest album release ever.” They wouldn’t be incorrect, as they boast that “Never before have so many people owned one album, let alone on the day of its release.” However, consumers and marketing experts had other names for the free album, which included “worse than spam,” and “a monumental blunder by the tech industry.” 

About a week ago, Google rolled out their updated Penguin algorithm, Penguin 3.0, but it has been more than a year since they last launched their updated version. It is said that the Penguin 3.0 has affected about 1% of search queries. For those of you not aware, Penguin is an algorithm that identifies what Google considers to be “webspam.” In a sense, it acts as a penalty on any website taking part in spammy and unnatural SEO tactics both on and off the site. The end result of the algorithm reduces a sites visibility in the search results. This in return can be devastating for a business. Rankings for important keywords will decline and web traffic will drop off dramatically. If your site happens to be one of the victims of this update, it is essential to be proactive and analyze the situation.

Can you believe 2014 is almost over already? We've seen a lot of big things happen in SEO, and it appears that 2015 will be no different. What changes are on the horizon? Webimax's Senior Content Writer, Chris Hardwick, sat down with Director of Project Management, Chris Surovick, to pick his brain for a few minutes about the future of digital marketing.

It’s been a week since Google’s Pierre Far announced the release of “a slow rollout of an improved Panda algorithm” so by now you might be feeling the bite if your site was relegated to the naughty list.