WebiMax Blog

On April 21st, Google officially updated its algorithm to begin using mobile-friendliness as a ranking metric. This change, which Webmasters and digital marketers have dubbed Mobilgeddon, gives higher authority and ranking to website’s that utilize responsive web design and was instituted to improve mobile search results. It is certainly now more important than ever for your website to be optimized for viewing on mobile devices.

Dubbed MobileGeddon by some and the SEO-pocalypse by others, Google recently changed its search algorithm to favor sites that are optimized to be viewed on mobile devices.  What will Google do next?  That's the question companies are now asking themselves as they attempt to remain competitive in the realm of digital marketing. It's no secret that Google continually adjusts its tactics and search algorithms, but while some changes, MobileGeddon for instance, are announced far in advance, other equally important changes are not. While we may not be able to predict every change that Google intends to make, there are some best practices we can implement to stay a step ahead.

Ken Wisnefski penned an article for Jim Cramer's theStreet.com,  here's an excerpt:

If you got into the social media game over a decade ago when social profiles were just starting to gain momentum, you may have an outdated profile haunting you in the vast world of the web. If this is the case, it has the potential of causing detrimental damage to your online reputation, because those who search for you may find a profile that is no longer relevant to you or your business. Unfortunately, it's a fact of life that we forget a password or entirely forget login credentials from time to time, but there are ways to gain access to those old Myspace profiles, Facebook pages or other dated social networking accounts. It's important to search for old profiles and take them down because you don’t want internet users forming an opinion on you based on irrelevant information, and those embarrassing pictures from Spring Break '05 are the last thing you want to resurface! With that being said, check out some of the following tips to help you regain control of your online presence!

SEO Process

WebiMax prides itself on the underlying SEO process by which we approach all of our client’s SEO campaigns. While each client has specific, customized needs, our approach to creating and implementing the right strategy is vital to the success of the campaign. This mindset and attention to detail are what has makes us a top SEO company.

Technology is constantly evolving, and so web developers often debate which web design method will better suit the needs of internet users. As more people gravitate towards the latest gadgets like tablets, mobile devices, smart watches and other techy gear that use screens of various sizes, web design has to meet the challenges that those differing screen sizes present. As a site owner, you want your web-site to look good on everything from the smart watch on your wrist to the web-enabled screen on your refrigerator door, so before choosing a web design method, let’s take a look at 2 of the most preferred design methods among web developers and hopefully help you to make a choice.

Millennials have learned to quickly adapt to the way mobile technology fundamentally changes the way simple tasks are performed; wireless cashless payments serve as a good case and point. Recently Facebook targeted the millennial generation with their own payment feature that works through their Messenger app. The app will allow Facebook friends to transfer money easily between bank accounts. According to Facebook, this service will become available to U.S. users within the next few months, and will expand internationally some time later.

Social media's relationship with search engines is growing stronger. Google and Twitter recently reached an agreement to make tweets, the 140-character posts Twitter users publish to their followers, searchable on Google. According to a report from Bloomberg Business, tweets will be searchable on Google the moment they're posted. Twitter CEO Dick Costolo states we can expect tweets to show up on Google's search engine results pages within just a few months. Twitter currently shares its users' data with the search engines Bing and Yahoo, but its new alliance with Google, which commands the most traffic of any website in the world, will have a far greater an impact.

"The reality is, if you look at a reputation or crisis management plan, you need to have it customized to meet your needs and you need to understand the depth of your problems," said Ken Wisnefski, founder and CEO of ORM provider WebiMax.