WebiMax Blog

Developers who are at the marketing stage of maximizing awareness for their products need to be familiar with app store optimization (ASO). Mobile device users typically resort to store searches first when looking for new apps of interest, and it should come as no surprise that 63 percent of new discoveries of mobile device applications are made through store browsing via keyword search.

Apparently Penguin 3.0 is on the horizon, so site owners and webmasters across the internet are scrambling to secure their position in Google’s good graces. With details scant about when exactly it will go into effect, and what the change will ultimately target, you might be tempted to make sweeping changes to your link building approaches, or overreact and torch your existing link profile via massive disavow attempts, but as should be the case with all of these announcements, let’s review things rationally.  The hope is that you’re already employing good link earning methods, and that this announcement should just be an opportunity to reflect on current practices and possibly make them better. In this article, we’ll discuss the vital difference between building links and earning links, strategies for establishing your site’s long term value, and a few things that can make the entire effort easier.

As a powerful social media network with millions of users sharing virtual pins and boards, Pinterest provides a way for businesses to market themselves by connecting with those of similar likes or interests. Through community boards, businesses can reach out to potential customers to sell their products and services or connect with other social media users. To help you leverage Pinterest for your business, here are five ways to grow your Pinterest community:

This year marks the 25^th birthday of the World Wide Web and if you’re like the rest of the world, the internet now consumes more of your time than you’d like to admit.  We must assume that at least once during the last 25 years, you’ve undoubtedly landed on a 404 error page, and probably many dozens of times, even if you don’t recognize it by name. A 404 error page refers to the status code which signals a page that can’t be found. This error can be caused by a number of reasons, from temporarily-down sites to missing pages to simple human error when keying in a webpage, the causes are abundant.

Link building can arguably be one of the most frustrating components of every marketing campaign. Between Google’s constant algorithm changes from Penguin to Panda and more recently, Hummingbird, it seems like the rules for link building are always changing. Internet marketers always have to consistently build strong, quality links with extra precaution to avoid having their websites receive a dreaded Google penalty. But how do you create an effective link building campaign that will give your web presence a boost in the search engines without the fear of being penalized? The answer to that is by focusing on quality and relevance. There are still numerous ethical link building strategies to choose from to help create that natural, healthy, and robust profile that earns better keyword rankings for sites. In order to ensure you are building the best, high-quality links for your website, you should ask these four questions first:

If you haven’t undergone a website redesign in a few years, you might find yourself wondering why it’s a big deal. The big deal can be summed up in one word: responsiveness. Responsive web design has become the standard over the past 3-4 years, and if you haven’t updated your site yet, you are missing out.

Mobile technology has given people the tools to reach into their pocket and get all the pertinent info they need to make a smart purchase whether a product is on the shelf in front of them, or they are planning a trip and looking to book a room.   The rise of mobile has yielded smarter consumers who do research before they buy and who read online reviews from other consumers.  In fact, an overwhelming 90% of customers claim that reading positive online reviews influenced their purchasing decisions, according to a survey conducted by Dimensional Research.

Google announced late Wednesday afternoon that some formulaic changes are looming. In an attempt to better protect Internet users, Google will begin to include secure, encrypted HTTPS connections in their list of factors which determine search engine results. The news comes as little surprise as the Internet’s most powerful search engine has a history of altering their algorithms in efforts to stay current.

As online marketing has steadily moved from being an afterthought to the forefront, we here at WebiMax have noticed a gap developing in business owner’s understanding of how to successfully manage the ever-evolving world of online marketing and their ability to support that with more traditional advertising or offline techniques.   We see companies struggling to figure out where they should focus their efforts as well as their budget and time.   We decided to do something about it, which is why last Wednesday, we launched Marketing.com.

The internet along with search engines like Google have made finding great businesses, products and services  as simple as typing in a few keywords into a search bar.  But when users type those keywords in, how do you make sure it’s your business they find and your website they visit? The answer to driving more traffic to your website and ultimately generating more leads, more conversions and more sales for your company is Search Engine Optimization or SEO. In the infographic below are some key facts and ideas to help you better understand the power of SEO and how you can develop a winning strategy to move your online business to the fore of its industry.

For years, Amazon has been viewed as the cream of the crop when it comes to fast, dependable delivery. With their pristine reputation, more and more larger brands integrated their products into the Amazon shopping feed and innovations like Amazon Prime made online shopping more and more common.  However, Amazon’s reign at the top has a formidable challenger as Google now has their own plans to dominate the online shopping space with Google’s Shopping Express.

Yesterday, a live Twitter session that the National Football League hosted directly with their commissioner, Roger Goodell, certainly created a lot of interest. With the NFL draft only days away, the notion of stirring up some buzz likely motivated the NFL to “expose” Goodell to the millions of fans waiting with questions.

With the outpouring of new Top Level Domains hitting the market, the question everyone is asking is how Google will treat these new extensions. While Matt Cutts has come out and directly stated that the new TLDs won’t be given preference over existing .com’s, I do feel strongly that over time these TLDs will begin to have increased value in areas related to very specific and targeted keywords.

While social media has dominated discussions related to marketing, the question that often arises is how to effectively leverage social media for a strong return on investment. The ability to see value has been harnessed and realized through Facebook, Twitter, and to some degree LinkedIn and Instagram, but the platform that has Internet marketing experts currently buzzing is Snapchat.

One of the most important shifts in recent SEO history is the way that important metrics are captured and analyzed.

Email marketing is a great strategy to educate others about your business and nurture leads. Email marketing allows you to keep in touch with potential and existing customers by letting them know about news within your industry, business promotions and sales, and more. So why invest in an email marketing campaign? We'll let the statistics in the infographic below do the talking.

On St. Patrick's Day, we randomly selected one person who ran their domain through our Website Analyzer tool to win a free press release.

Many SEOs will recommend that your business have a blog for the many benefits that it will provide, such as improving SEO and helping you to connect with your audience.

You know what they say: Time flies when you're trying to keep up with SEO best practices and Google's tricky, ever-changing algorithms…or something like that. When you've been in the SEO game for several years, you grow accustomed to certain strategies going as quickly as they came, and you're probably always keeping your eye out for the latest and greatest practices. Wanting to stay on top of the game is a good thing, especially when it comes to content creation. That being said, just because new opportunities are always breaking into the scene, it doesn't mean that oldies can't be goodies.

Last weekend, I was on my way home from the "polar bear plunge" in Wildwood, NJ when I stopped at a local convenience store for a bottle of water for the 2-hour drive home.

Every new Web search is like a quick job interview. The interviewer isn’t exactly sure who they are about to encounter, but the time and effort they put into getting to know the person are definitely contingent on what they see and hear when they meet.

It's important to impress all of the Internet's search engines because you never know where your next big customer will come from. But it's even more important to impress Google because, at the end of the day, it's the search engine that the majority of people use to conduct online queries.

The way we share content continues to evolve and people are always looking for new and innovative ways to present thoughts and ideas. While video has been around for a while, it hasn't been extremely popular for SEO in the past. Previously, there was really no clear-cut way to optimize a video like you can for a blog post. However, in the past few years, more than 90 percent of marketers utilized video for content marketing. As a content medium, video can convey a lot more than words alone. It's no coincidence that marketers have started worrying less about technical SEO and more about user-experience.

With record-setting snowfall hitting the country this winter, you might find yourself with a little extra downtime. Your business may be temporarily closed, but when it comes to SEO, well, let’s just say it never stops. During all of these snow days, you can use your time productively to organize your SEO efforts. The following tips are just a few of the things you should cover during your snow day.

We are excited to announce that one lucky person who meets eligibility requirements and uses our Website Analyzer tool between February 17^th and March 16^th will win a free press release to help promote their brand, written & distributed by WebiMax.

It's no surprise to us when clients are hyper-focused on ranking reports as a measurement of SEO success. After all, they hired us to increase the visibility of their website(s) in the search engines. But in an industry that is constantly changing due to Google's algorithm changes, the way we show clients the value of our services has to adapt as well. Now that Google Analytics no longer shows individual keyword data, and SEO campaigns are becoming more about content & integrated social media marketing, the reports we show our clients as indicators of a successful campaign need to reflect that.

I love milestones, so in honor of my 30^th birthday I've created a roundup of the WebiMax Social Media Department's favorite social media marketing tools for 2014. We use a combination of the following tools in order to help our clients succeed with social media. Social media managers: are there any tools that you use regularly that you don't see on this list? If so, share them in the comments below and tell me why they're so great.

As an Internet marketing agency, social media is the heart of many of our clients' campaigns. Here are three ways we are spreading the love by successfully incorporating Valentine's Day into our social media marketing campaigns.

For an SEO-enthusiast, checking Matt Cutts' blog is not unlike checking the weather. You don't have to do it, necessarily, but it's nice to know which days you're going to want to bring an umbrella.