WebiMax Blog

According to Moz, Google changes its algorithm 500-600 times per year.
Essentially, this means the landscape of the most popular search engine changes daily. And if you don't live and breathe SEO, it can drive you nuts.

Many of us use Wordpress for our daily, weekly, or monthly blog posts, but are you optimizing your content technically to the fullest extent? Wordpress has been the choice over Blogger for search engine optimization enthusiasts and serious bloggers for years because of the customization it allows. Unlike Blogger, Wordpress offers a variety of plugins to improve user experience and to truly tailor blog design, as well as content. One plugin that I use for every blog I post is called "Wordpress SEO By Yoast."

You might be thinking to yourself, "What does a marketing agency have to do with the Big Game or drunk driving?"

In today's world, anyone can be considered a blogger. If you write for a blog, you can call yourself a blogger, regardless of how good or bad the content is. However, not everyone can create a successful blog post. SEO copywriting is the art of creating great, readable, creative, and unique content that is also technically optimized to rank well in search engine results.

My dog Ollie is a great companion and through him I've learned a lot about the virtue of unconditional love. Recently I realized that the lessons he's taught me about life can also be applied to work. Here are three social media marketing tips we can all learn from Ollie:

Search engine optimization, in simple terms, is an Internet marketing strategy that strives to improve rankings and visibility for a company. It is successful when a website is ranked high on a search engine's first page.

In the summer of 2012, I created the Social Media Marketing Department at WebiMax. Since then, our social media revenue has more than doubled. Why? Because social media marketing works.

Moz, creator of popular SEO tools like Open Site Explorer (tracks links pointing to websites) and MozBar (ranks websites' authority), does more than create amazing tools that make the lives of website owners and online marketers easy. Moz also hosts an amazing resource that helps you understand every important Google update and algorithm change made since the year 2000.

As mobile continues to expand, it's important for businesses to understand how mobile and social usage is changing engagement between brands and consumers during the holiday season if they want to be successful. More consumers (42%) plan to shop on their smartphones and tablets this year compared to just a year ago. Mobile retail sales reached $20.9 billion last year in 2012 and are estimated to reach a whopping $34.2 billion, with social engagement and mobile advertising playing a vital role in holiday consumerism.

At the dawn of the Internet, the focus by advertisers was on broad, mass appeal advertising. Brands were consumed with generic level keywords and dominating positions around these terms was the sole focus of many companies – and make no mistake, it worked well for those fortunate enough to dominate the search landscape. Over time, things have changed….Web users are savvier, they don’t want generic answers, they want specific answers. This scenario has created a world of opportunity for advertisers who can now more firmly focus on a niche rather than just a broad based objective.

Well, the fine folks that develop WordPress have finally offered, what might be considered, one of the most controversial features they have ever introduced. While some might think this is a blessing others will think it to be the end of their site running smoothly. The updates will be enabled by default for Minor Releases only. These tend to be the security releases. You need to manually add other parameters for more (or less) functionality.

One of the most difficult things to do is revive a dead brand, but I have to give Yahoo credit for doing everything they can to make it happen. I recall the days that Yahoo was the champion of the search space and "the" place to go for online news. They were the success story coming in and pulling away the market share from AOL in the early days of the online revolution. Somewhere along the way, Google came in and with little advertising or fanfare blew away Yahoo into an afterthought.

 Follow These Steps to Help Remove your Manual Action from Google for Unnatural Links Pointing to your Site

For all of its virtues, the Internet has a serious issue when it comes to authenticity. While it does give everyone a voice that can be heard anywhere and everywhere, sometimes this freedom creates legitimacy out of false information. Do you believe everything you read on the Internet? Unfortunately, many people do, and this could produce seriously negative consequences.

I'll admit, I'm getting a little hungry thinking about the impending Thanksgiving holiday, but that's not the [entire] reason I'm writing this blog post.

It was all too easy. You didn't need to sign in ... you didn't need an Adwords account ... and you didn't get bid suggestions when you didn't want them. It was an easy, ultra-credible source of search traffic statistics directly from the source – Google.

When I mention the Internet and danger, I'm not referring to explicit content; I'm also not referring to the addictiveness of Netflix or the questionable sources of premium TV shows I don't have to pay for. What I'm talking about is textual content that's sloppy, uninformative and produced with the sole intention of acquiring higher search engine rankings, not of educating and engaging online users.

As someone who contributes to numerous blogs and has a few of her own, I'm always browsing around the Web looking for inspiration and trying to find ways to improve my own content. There's definitely an interesting contrast between personal blogs and those that belong to certain brands. While checking out the blogs for individual brands, I found that some corporate companies are absolutely killing it by honing in on a specific target audience/demographic and providing interesting, useful, and entertaining content for them. Those of us who write for smaller brands can definitely learn a thing from these four in particular.

The industry is abuzz once again related to an update by Google. Unlike it’s more nasty and mean spirited predecessors, the Hummingbird update is less of a concern and more of an enhancement. Driven by the evolving nature in which web users actually engage the Google search engine, the new algorithm will provide more insight in to what has long been called "Conversational Search". Focused on the undeniable migration of search being done more and more by mobile devices, Hummingbird will provide mobile users with a more useful return of results.

Between the countless writing classes I took a bit too seriously in college, the time I've invested in my hobbies, and the past couple years I've spent freelancing and working for SEO companies, I've written a lot of blog posts. As a result, I've written on a lot of blog platforms.

Google's recent Penguin Update redefined the basics of SEO link building. Prior to the update, sites linking to yours weren't an issue. However, with guest posting becoming increasingly popular and more and more people engaging in it, link spamming has increased and Google has jumped on it, penalizing sites with unnatural links in posts. Now, SEOs and webmasters are hurrying to find ways to fix the link issue and prevent their sites from being hit.

With Google's increased scrutiny of link profiles, there is some debate on whether or not guest blogging is beneficial to businesses. However, if done moderately with the right partners, guest blogging can be extremely valuable. Guest blogging isn't only a link building tactic; it's also a great way to build your credibility, your community, and expand your customer base. When you decide to guest blog for someone, it's important to put your best foot forward to produce high quality content. After all of your hard work, you don't want the result to be posted just anywhere – which is why it's vital to find a guest blogging opportunity that fits your needs and will be the most successful.

Gone like a home run – not into the abyss.

With football season now in full swing, everyone is wearing their favorite team jersey, talking up their team's success, and undoubtedly expecting big wins and accomplishments for their team. What makes this American sport a favorite among many is that there is always something brewing. From drafts and trades, to injuries and outstanding plays and performances, football season certainly doesn't go unnoticed. Even fantasy football has become an increasingly popular pastime - and football fans are serious about their team picks. So, what do football and SEO have in common?

The results are in and I couldn’t be more excited to announce Inc. Magazine has once again named WebiMax one of the 500 fastest growing companies in the United States. Coming in at #104, WebiMax is proud to be recognized among a prestigious list of U.S.-based, privately held, and independent companies for the second consecutive year.

If you've ever typed something into the search bar, you already know that Google, although a very powerful search engine, can also be a fickle beast.

Until I started reading newsletters by people who knew WAY more than me about copywriting, Internet marketing, SEO and good business, I was in the dark.

User Trust Isn't the Only Thing - It's EVERYthing.

There are some pages on sites that you don't necessarily want to have indexed. Some of them are easy to find because they fulfill important purposes on sites, but still shouldn't be crawled and indexed. Others can be considerably more difficult to find.