Link building is a valuable practice for businesses looking to gain visibility online, yet as Google learns more about its users, its algorithms continue to evolve to make it more and more difficult to build the kinds of links that help grow businesses.   However, the fact that it's getting harder does not mean that link building is a wasted effort.  Consider the old adage, quality over quantity, as one high quality link can have a much larger impact on your business than many, lesser quality links.  Google wants to maintain its search engine dominance.  To that end, Google is looking for the right set of indicators to determine whether or not a page is a good search result.  So what does the future of link building hold?

"Though Lyft's 2.5 Billion valuation appears to pale in comparison to Uber's $41 Billion, transportation network company supremacy is still anybody's game," said Ken Wisnefski, founder and CEO of leading internet marketer, WebiMax. "The mobile app transportation industry is still a fledgling industry--and while Uber is certainly the larger of the two companies operating in 55 countries, they are paving the way for the eventual competition from Lyft in those markets."

In this interview from Wharton Business Radio, Ken talks about the upcoming Etsy IPO with host Dan Loney and Philadelphia artist Sharif Pendleton.

Promoted pins from Pinterest rolled out to the public on January 1^st to help small and large businesses connect to the folks that might be interested in their products and messages.  Previous to 2015 Pinterest had tested this feature for a couple years and only a handful of large companies were able to access it, but those companies have noted large spikes in site referrals and web traffic from Pinterest during the course of those campaigns.  So should brands start to utilize promoted pins?  Absolutely, Pinterest is one of the top referral traffic generating websites, so raising brand awareness through promoted pins would be a particularly smart move for many brands.

COMMENTARY: WebiMax glad to be part of Camden

I wanted to comment on a letter to the editor that stated that businesses should give back to Camden as part of the process of moving their companies there.

Effective search engine optimization is all about adaptability. Google continuously changes the search engine algorithms it uses to index and rank websites, and these changes can impact the effectiveness of your SEO campaign in both large and small ways. The trick to long-term SEO success is therefore to anticipate these changes in order to stay ahead of the curve and adapt quickly. So what can we expect from Google next?

Last November, Google announced yet another algorithmic change with the potential to significantly impact website search engine rankings. Currently untitled, this latest algorithm is just one of many changes the search engine giant has made throughout the course of the year in an effort to afford users a more accurate reflection of authoritative, user-friendly websites. According to a Google Webmasters article, this change is specifically intended to help users identify mobile-friendly pages in search results. Google's new focus is undoubtedly the result of the growing percentage of online traffic conducted on mobile devices, which has steadily increased in the last two

Digital marketing expert Ken Wisnefski shared the following takeaways about the new feature from the retail giant:

In internet marketing, SEO and PR once operated as separate entities, but today they work hand-in-hand. The aim of a successful SEO campaign is for a business to rank on the first page of search results, attract and retain more customers, increase its brand visibility and ultimately generate more sales. As Google continues to place more significance on the quality of content, it’s important for websites to deliver interesting, meaningful content on a regular basis and acquire quality links from high authority domains.

If you’re a business owner, then you know reputation is everything. Your company’s reputation can significantly impact your repeat business and your bottom line. In today’s digital page, consumers utilize online reviews to learn more about a company, product or service. According to a report from Nielsen, 84% of consumers trust brand recommendations from friends and family, while 68% of consumers trust opinions posted online by other customers. These staggering statistics show how important it is for businesses to take charge of their reputation online.

No matter the size of your company, saving time and money is paramount to success. Optimizing your Google AdWords campaign is an area of opportunity to do just that. Managing an effective AdWords campaign minus a dedicated digital marketing employee might seem both time consuming and difficult, but it doesn’t have to be that way. Here are 7 quick and easy tips you can use to make your AdWords campaign run more efficiently and help your business save money.