WebiMax Blog

Last November, Google announced yet another algorithmic change with the potential to significantly impact website search engine rankings. Currently untitled, this latest algorithm is just one of many changes the search engine giant has made throughout the course of the year in an effort to afford users a more accurate reflection of authoritative, user-friendly websites. According to a Google Webmasters article, this change is specifically intended to help users identify mobile-friendly pages in search results. Google's new focus is undoubtedly the result of the growing percentage of online traffic conducted on mobile devices, which has steadily increased in the last two

Digital marketing expert Ken Wisnefski shared the following takeaways about the new feature from the retail giant:

In internet marketing, SEO and PR once operated as separate entities, but today they work hand-in-hand. The aim of a successful SEO campaign is for a business to rank on the first page of search results, attract and retain more customers, increase its brand visibility and ultimately generate more sales. As Google continues to place more significance on the quality of content, it’s important for websites to deliver interesting, meaningful content on a regular basis and acquire quality links from high authority domains.

If you’re a business owner, then you know reputation is everything. Your company’s reputation can significantly impact your repeat business and your bottom line. In today’s digital page, consumers utilize online reviews to learn more about a company, product or service. According to a report from Nielsen, 84% of consumers trust brand recommendations from friends and family, while 68% of consumers trust opinions posted online by other customers. These staggering statistics show how important it is for businesses to take charge of their reputation online.

No matter the size of your company, saving time and money is paramount to success. Optimizing your Google AdWords campaign is an area of opportunity to do just that. Managing an effective AdWords campaign minus a dedicated digital marketing employee might seem both time consuming and difficult, but it doesn’t have to be that way. Here are 7 quick and easy tips you can use to make your AdWords campaign run more efficiently and help your business save money.

Looks Aren’t Enough

Many people get smitten by a pretty face, but lasting love requires something deeper.

Here are some of the content writing essentials all websites should utilize:

 Cut to the Chase

“You want an infographic to be vibrant and visually appealing; too much text can take away from the overall design,” says Ken Wisnefski, CEO of internet marketer WebiMax.

Change is coming to Twitter. The word is that Twitter will soon expand its character limit. It's always been famous for 140 characters, but in the coming months, it's poised to expand that limit greatly.

Online Reputation Management is critical to the success of a comprehensive digital marketing strategy. Though reputation management may sound like a course of action exclusively for struggling companies, this approach is actually valuable for any business that aims to consistently maintain a strong reputation online—in other words, every business. Considering that any one negative review or offhand comment, whether valid or not, can undermine search engine rankings and surround a company with an undeserved cloud of negativity, an ongoing reputation management campaign is a smart choice for all.

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