WebiMax Blog

TORONTO, ONTARIO – (Jan. 25, 2012) - Kenneth C. Wisnefski, founder and CEO of WebiMax, the U.S. based leader in search engine optimization, announced the company is an exhibitor at Canada’s Dx3 Digital Trade Show taking place on January 25-26, 2012.  In addition, WebiMax’s Vice President of Digital Strategy, Todd Bailey,presented on search engine optimization during today's Day 1 sessions.

I enjoy reading, writing, and increasing knowledge on a number of SEO and online marketing topics, but I especially enjoy the topics of branding and reputation management.  I would say the former relates to creating associations to your brand (and its elements: Web pages, executives, products, etc) while the latter focuses on your business' 'personality,' personifying a reputable "professional."  I think branding and rep management are highly important regarding consumer relations.

MOUNT LAUREL, NJ -- (Jan. 23, 2012) - Kenneth C. Wisnefski, founder and CEO of WebiMax, announced that the company has launched an enhanced strategic SEO Reseller partnership program, heavily focused on the white label resale of its award winning services.  The program is designed to help the partner grow and generate more residual revenue by offering search engine optimization services to their clients either through private label initiatives or direct referrals.

Being able to target users by OS (Operating System) is one of the many new features recently launched within AdWords and allows marketers to control their mobile advertising dollars.  As mobile commerce comes to the forefront this as well as many of the new updates will assist advertisers in focusing on the proper devices and users.

Although this update doesn't yet bear a name (like the infamous Panda update), it may be just as important. Matt Cutts, the head of the Google Webspam team, explained the page layout update on Google's Inside Search blog on January 19 as a response to "complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience." True story, Matt! Nothing new here, as Google has always been committed to delivering high quality, relevant results, according to Cutts.

In the end, Wednesday's SOPA blackout impacted some more than others, but the point that was trying to be made was indeed heard both online and in mainstream media. Opinions of the proposed legislation run the full spectrum and many high profile figures and news outlets have emerged with a particular stance. The proposed bill would impact different people to varying degrees, but everyone that is online has a vested interest in the issue, from bloggers and musicians to SEO firms and marketing consultants.

All over the world, developers are looking for the "next big thing" in search engine optimization techniques.  Some SEO companies have developed successful strategies for their clients by keeping up with innovations in the industry and creating customized plans from the ground up.  However, with so many emerging technologies evolving so rapidly, it's hard to know where the future of SEO lies.

At the f8 conference back in September, Facebook CEO Mark Zuckerberg announced the addition of Timeline and Open Graph.  These new tools let users tell their story though a newly designed homepage.  It also allows users to tell a story through the applications they use.  Yesterday, Facebook launched the beginning of a new type of apps that lets the user give a more detailed and precise indication of how they interact on Facebook.  Facebook Actions are an enhancement to “like” and “listen” buttons, and lets users use other Action words, for example “want” and “own”.

I used to write for a business-to-business outfit, providing content on an array of services.  Naturally, marketing (on and offline) were amongst the provided services.  I recently came across an article penned years ago on customer retention.  I think it has "evergreen" sentiments, and though today's offered online marketing company initiatives are prolific, culminating in SEO, SMO, PPC and other opportunities, I don’t think such processes always "work" as expected (by some SEO and online marketing clients).  Some may inquire, "Why?  Aren't you people supposed to get me more exposure and revenue!?"

It is well-documented that mobile search is on the rise in the US and globally, but the numbers may surprise you. This past holiday shopping season saw increases across the board in terms of online shopping traffic and spending from mobile devices (i.e., smartphones and tablets). All signs point to the mobile web continuing to grow as smartphone and tablet adoption rates continue to climb and shoppers become more comfortable using their devices to search products and make purchases.

China's online potential has been mounting for some time, but in recent years it has been fully realized. Much has been written about China's censorship of the internet, and the implications that it has on companies trying to operate in the country, and more recently, experts have been noticing a potential repositioning by Google on their China stance. All this is relevant because of the tremendous potential of the internet in the country. Thus, it is worth then taking a closer look and letting the potential for international SEO and other online marketing services in the country sink in.

Taking traditional advertising and marketing communications and putting them online, the experience inherently changes. Differences in the ways marketers engage with customers online can immediately be seen in the combination of media used and the increased interactive ability of the available platforms. Further, the content continues to stand as the core of the marketing and is altered by advertising and SEO experts for maximum impact.

Today marks a monumental event in the evolution of the free-internet threatening bills also known as SOPA (Stop Online Piracy Act) and PIPA (Protest IP Act), as major sites including Wikipedia and Google take their stand.

I recently scheduled a visit to the eye doctor; I can't see two feet beyond without corrective lenses but I behold some insight regarding human nature and "customer" service.  I sought the services of the eye doctor because I had a need, yet the service provider exhibited horrific customer service, "misplacing" my records, making me wait over forty-five minutes (I arrived ten minutes before my scheduled appt) then wait another fifteen minutes in an inner-office room (the second waiting room), ultimately offering no sentiment of apology or recognition of the value of my time and as a patient (consumer), as if I was inextricably under the mercy of my circumstances.  I'm not; I changed doctors after my experience.

Nonprofit organizations rely heavily on donations, and online giving has been steadily on the rise in recent years, and still trending upward according to the latest figures available from Blackbaud Index. Online giving rose by over 10% in both of the 3 month periods ending in September and October 2011, in comparison to the same time-frame in 2010. Thus, online giving is beginning to demand more attention from nonprofit leaders, and it is only picking up steam.

Yesterday, I urged you to snippet good.  Today, I want you to realize the potential of abuse; try to detect and neglect it.  Not too long ago, great posts on improved snippets and implementing them using Schema.org were posted.  Perhaps many Web masters took heed, realizing it was not very difficult to implement rich ones, using a variety of available formats.  Google encourages the use of rich snippets, as they aid browsers in securing desired information.

The situation is well reported now. This past Friday, Mocality, an online Kenyan business directory, issued weighty allegations that Google scraped their database of businesses and attempted to sell their competing "Getting Kenyan Businesses Online" program to those companies they found while also claiming to be Mocality partners. Mocality founder, Stefan Magdalinski , alleged this poaching of customers and false claims of partnership in a blog post on Friday that immediately received attention across the web.

Do you host a large site, one with a multitude of products and services?  Are you a review provider?  Is yours a business-to-business site, offering listings to a host of vendors?  If so, it's likely there are many pages within your Web site.  That's great news, inviting more opportunities for commerce.  However, you want to ensure each page is getting deserved attention.

Kenneth C. Wisnefski, founder and CEO of WebiMax is pleased to announce that the company has entered in to a strategic partnership with AspDotNetStorefront, a leading e-commerce shopping cart platform.

The entire SEO community, along with everyone else on the Internet, has been awaiting the outcome of the Protect-IP and SOPA situation.  The controversial nature of the two bills have sparked debate that has been ongoing since their proposal and both opponents and supporters continue to wait until the final decision is made to either veto them or pass them into law.  In the meantime, any news regarding either Protect-IP or SOPA instantly becomes a hot topic amongst developers and the most recent word on Protect-IP could change one very important aspect of the proposed act.

The use of mobile phones, and by extension, the use of mobile internet is on the rise globally. International SEO experts are recognizing the increased potential for optimization in new markets with the rapid expansion of the mobile web. More and more people are using their smartphones to surf the web, and thus creating more of a need for optimized content on companies' mobile and standard websites. New research offers insight into mobile internet use across 30 different countries, and I'll touch on the highlights for Asia, a region we haven't discussed much as of late.

Should my brand be using Google+?  That is a question posed to many SEO and online marketing professionals by business owners who are novices to online practices.  Coincidentally, I read a post this morning, calling social's benefit to business into question.  Google's social media platform is still very young; the passing of time will help us better assess its true value, but immediately, considering the platform allows for brand pages, it's another source for online marketing in the least. 

A new opportunity for SEO developers may be emerging through Foursquare.  The company has made some changes lately as part of their redesigned website and the all-new "Explore" function has potential to benefit advertisers, marketers and users alike.

Some people, outside of the online industry, shun particular gadgets and platforms, whether it's due to a technologically-inept understanding or a refusal to partake, to keep "private" matters private.  One can unabashedly share information (information ultimately available to whom?) or try to maintain a modicum of privacy in an age where people use the Internet as a canvas to illustrate everyday thoughts, emotions, plans, actions, etc.

Are you on team Edward or team Jacob?  Oops wrong drama; I meant, are you on team Google or team Twitter?  I'm on team "user experience" myself; I always had to blaze my own trails.  If you have been vacationing on Mars the last few days, there's been some talk in the SEO world regarding Google's modification to its Google+ social platform.  There's no need to reiterate a multitude of Google+/Twitter information you can read on the topic popping up here, there, and everywhere on the Web.  What I would like to call attention to is my disappointment as a user.

Low-cost high-speed internet is a recent development in France as communications company Iliad popularized the service through their cost-effective packages making inexpensive broadband a reality for many. Iliad has their eyes set on doing the same thing again, only now for the mobile industry. The new service, called Free, centers on a €19.99 plan that includes unlimited domestic and international calling, text messages, and data.