No matter the size of your company, saving time and money is paramount to success.  Optimizing your Google AdWords campaign is an area of opportunity to do just that.  Managing an effective AdWords campaign minus a dedicated digital marketing employee might seem both time consuming and difficult, but it doesn’t have to be that way.  read more…


Companies must continuously adapt in order to stay competitive in the world of Google. Semantic search has already begun to change the dynamic of websites and the way they rank within search engines. Don’t let this new roll out diminish your online credibility or hurt your brand. Take action by having your website analyzed to read more…


If you want to have a successful business, you will need more than a great product, you’ll  also need great customer service. Quality customer service strengthens the relationship you have with your customers and leads to brand loyalty and higher sales.   Poor customer service can lead to a poor business reputation which is the read more…


When it comes to running an effective SEO campaign, content reigns supreme. By integrating unique, fresh content into your website, you can attract search engines, increase your search engine rankings, boost your site traffic and deliver meaningful information to your audience. Your website should provide content on a regular basis that provides value to readers. read more…


The number of people accessing the web through mobile devices grows everyday. From smartphones to tablets to phablets, mobile devices are a booming segment, and you can bet users aren’t just checking their email anymore. They are surfing the web, making online purchases, reading reviews, and even ordering their next meal! Mobile devices have changed read more…


Online Reputation Management is critical to the success of a comprehensive digital marketing strategy. Though reputation management may sound like a course of action exclusively for struggling companies, this approach is actually valuable for any business that aims to consistently maintain a strong reputation online—in other words, every business. Considering that any one negative review read more…