Here’s a fact that might surprise many businesses: generating online traffic to your website doesn’t actually depend on ranking #1 on a Google Search Engine Results Page (SERP). In fact, there are numerous alternative strategies a company can employ to achieve the traffic and conversion rates needed to maintain a competitive edge. While ranking highly read more…


As we celebrate the holidays, spending time with family and friends and enjoying all the great holiday food, we can’t help but think of those that may not be so fortunate. Everyday in South Jersey, more than 200,000 people are not sure where their next meal will come from. Of that number 35% are children read more…


During the holiday shopping season, it’s important for companies to pay attention to both how they are conducting business and what customers are saying about them. According to Statista, retail e-commerce sales during November and December of 2013 amounted to $46.55 billion, up from $42.29 billion in 2012. Studies also show that 80% of today’s read more…


One of the most commonly asked questions is “How do I increase conversions on my website?” Conversion Optimization is the practice of increasing the percentage of visitors that are turning into sales or leads by testing adjustments to on-page elements, such as landing page design alterations, changing the color of a button, and adding calls read more…


It’s no secret that Internet marketing is an integral component of the success of any business. In fact, in today’s digital age no company can expect to succeed without an effective marketing strategy that is geared toward an online audience. In theory, the basics of Internet marketing appear fairly straightforward but, in reality, the continually-changing read more…


The online market is very competitive in terms of page rankings, which can determine how high up in the search results your website appears on various search engines like Google. How well does your website rank compared to your competitors? In order to stay in front of the pack, check out this list of 10 SEO read more…