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Webimax Blog

Webimax Blog

Lessons learned from Lilly Pulitzer’s Marketing Mishaps

What do you get when you combine marketing mistakes and fat shaming? Outraged customers and a scrambling PR team. The fashionable ‘Queen of Prep’ Lilly Pulitzer might be rolling over in her grave as the popular floral-inspired clothing line hits the headlines once again. To recap the marketing blunder that happened in April, the collaborated […]

SEO Mobile Checklist

On April 21st, Google officially updated its algorithm to begin using mobile-friendliness as a ranking metric. This change, which Webmasters and digital marketers have dubbed Mobilgeddon, gives higher authority and ranking to website’s that utilize responsive web design and was instituted to improve mobile search results. It is certainly now more important than ever for […]

10 Ways to Beat Google’s Algorithm

Dubbed MobileGeddon by some and the SEO-pocalypse by others, Google recently changed its search algorithm to favor sites that are optimized to be viewed on mobile devices.  What will Google do next?  That’s the question companies are now asking themselves as they attempt to remain competitive in the realm of digital marketing. It’s no secret […]

Responsive vs. Adaptive Web Design

Technology is constantly evolving, and so web developers often debate which web design method will better suit the needs of internet users. As more people gravitate towards the latest gadgets like tablets, mobile devices, smart watches and other techy gear that use screens of various sizes, web design has to meet the challenges that those […]