As a business owner, what do you want out of employees?  We know you established a business to make money; that's pretty obvious.  Employees are a means to business success.  But, let's be more specific.  What do you really want out of your employees?

Kenneth Wisnefski discusses the use of mobile advertising on commuter rails.  In particular, Wisnefski introduces the idea of QR codes in marketing strategies.  Read more

I am friendly with a retail store owner.  It's interesting to know how much thinking some implementations warrant.  Think of a store as a Web page, only larger and obviously more interactive.  Where should he place his goods to recruit attention and make conversions?

Recently, proposed bills such as the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA) have stalled, largely because of negative backlash by Internet companies and, more importantly, the Obama administration.  Kenneth Wisnefski discusses online security in addition to the proposed SOPA and PIPA.  Read more

Kenneth Wisnefski discusses Facebook’s development and launch of the new Facebook Camera App.  Read more

Since coming online in 2004, Facebook has risen to the top of the social-media landscape and asserted itself as the essential platform for connecting with people over the Internet.  Kenneth Wisnefski discusses Facebook’s IPO and its impact on marketers.  Read more

Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company will host a webinar discussing Google, Inc.’s recent Penguin algorithm update and the future of internet marketing.  Read more

I've somewhat embraced the Google zoo because the inability to 'game' the engine has called for more marketing.  Sorry, (you know who you are).   So, this thing marketing, I'm no expert; but, I know a little about a little.

Kenneth Wisnefski visits with Mark Crumpton of The Bottom Line to discuss the Facebook IPO on the eve of the offering.  Watch more

Just days before Facebook’s highly-anticipated initial public offering, some investors continue to fear an exodus of Facebook’s biggest advertisers if Mark Zuckerberg fails to tighten his focus on ad sales.  The concern follows a report on Tuesday that General Motors (GM) will stop buying ads on Facebook, as it sees them as ineffective.  Read more

"The Penguin update targets all the practices that search engine optimizers (SEO) have been doing for the past 10 years, such as getting paid links or spinning content articles and distributing them just to improve their ranking," Todd Bailey, search engine expert and vice president of marketing at WebiMax.  Read more

Pick a concern, any concern.  That’s what some Yahoo internal minds could be thinking about the brand’s present state of affairs.  Where could the trail of anxiety begin?  Read more

Pinterest is quickly becoming more popular than Facebook for merchants says social media expert Ken Wisnefski.  Watch more

Being at the top of a Google search results page is a highly sought piece of real estate for many businesses. After all, being listed near the top of the results page on Google can be the difference between gaining new customers and losing them to another company.  Read more