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As a business owner, what do you want out of employees?  We know you established a business to make money; that's pretty obvious.  Employees are a means to business success.  But, let's be more specific.  What do you really want out of your employees?

I walked into a coffee shop the other morning and witnessed a customer, the end user, giving the barista an incredibly difficult time.  I've observed such dynamics a lot in my life.  I waited on tables as a young adult.  Some people remember you are human too while serving them; others become detached from humanity and begin treating people…differently. 

Kenneth Wisnefski discusses the use of mobile advertising on commuter rails.  In particular, Wisnefski introduces the idea of QR codes in marketing strategies.  Read more

I am friendly with a retail store owner.  It's interesting to know how much thinking some implementations warrant.  Think of a store as a Web page, only larger and obviously more interactive.  Where should he place his goods to recruit attention and make conversions?

Recently, proposed bills such as the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA) have stalled, largely because of negative backlash by Internet companies and, more importantly, the Obama administration.  Kenneth Wisnefski discusses online security in addition to the proposed SOPA and PIPA.  Read more

Kenneth Wisnefski discusses Facebook’s development and launch of the new Facebook Camera App.  Read more

Since coming online in 2004, Facebook has risen to the top of the social-media landscape and asserted itself as the essential platform for connecting with people over the Internet.  Kenneth Wisnefski discusses Facebook’s IPO and its impact on marketers.  Read more

Sometimes in business we have a vision; yet, in our quest to capture, to attain the image, we wrestle with the reality of the situation.  It happens.  Otherwise, every business that ever started would flourish.  That's a beautiful vision, pile-driven by the reality of business.

Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company will host a webinar discussing Google, Inc.’s recent Penguin algorithm update and the future of internet marketing.  Read more

By now, if you're reading me, you understand online marketing is marketing in essence.  Marketing involves relating to people.  People can be creatures of routine; yet, life is not so pragmatic.  Exceptions do and will always exist; people are extremely dynamic as well as routine.

I've somewhat embraced the Google zoo because the inability to 'game' the engine has called for more marketing.  Sorry, (you know who you are).   So, this thing marketing, I'm no expert; but, I know a little about a little.

Those, native to Philadelphia, are no strangers to professional sports teams.  Philly's got a couple of great ones, the Flyers among them.  In attempts to exorcise their playoff opponent, the 'Flyguys' were eliminated this year.  True fans are disappointed but hardly turned off of the team, the brand, the Flyers.

"A witty saying proves nothing."  Perhaps some of us would not entirely agree with Voltaire's offered enlightenment.  In the very least, the notion of such gives me something to discuss in my post.

Kenneth Wisnefski visits with Mark Crumpton of The Bottom Line to discuss the Facebook IPO on the eve of the offering.  Watch more

Just days before Facebook’s highly-anticipated initial public offering, some investors continue to fear an exodus of Facebook’s biggest advertisers if Mark Zuckerberg fails to tighten his focus on ad sales.  The concern follows a report on Tuesday that General Motors (GM) will stop buying ads on Facebook, as it sees them as ineffective.  Read more

"The Penguin update targets all the practices that search engine optimizers (SEO) have been doing for the past 10 years, such as getting paid links or spinning content articles and distributing them just to improve their ranking," Todd Bailey, search engine expert and vice president of marketing at WebiMax.  Read more

Warning: the following post contains sarcasm and irony.  Please proceed in the appropriate fashion... Yesterday was Mother's Day.  Most of us did as expected:  we bought flowers, called people, and spent time in places we may not have ideally wanted to be. I understand.  You did as expected.  Where's the creativity in that!  Oh, where's the irony?

Pick a concern, any concern.  That’s what some Yahoo internal minds could be thinking about the brand’s present state of affairs.  Where could the trail of anxiety begin?  Read more

Pinterest is quickly becoming more popular than Facebook for merchants says social media expert Ken Wisnefski.  Watch more

Being at the top of a Google search results page is a highly sought piece of real estate for many businesses. After all, being listed near the top of the results page on Google can be the difference between gaining new customers and losing them to another company.  Read more