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I wrote a piece a couple days ago urging business owners to stop reading about online marketing, suggesting a call to elucidate a more personalized understanding.  I was happy to see it get a little attention from business owners and industry members.

Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company received multiple awards from the Interactive Media Council, Inc. for 2012. WebiMax received the Outstanding Achievement Award and Best in Class award for the second consecutive year.  Read more

Google Penguin is changing the search optimization game for small business, according to Todd Bailey of Webimax. He shares some suggestions on dealing with the changes with Alisa Parenti on Red, White and Blue Chips.  Hear more

Are you lost in your head regarding SEO, Penguins, Searching Plus 'Your World,' contradictory suggestions, etc?  It's cool.  I sympathize with business owners.  I must bushwhack my way through a series of digital pages per day on germane topics.  It can be mazelike; the further you're in, the increasingly perplexing it becomes.

Google officially announced the Penguin update is one of over 500 annual updates to their search algorithm, however the problem is the amount of sites that were wrongfully flagged. Last year when the company released their Panda Update, over 40% of websites were wrongfully penalized. Read more

Google launched a major update to their search engine algorithm, titled the Penguin update on April 24th. The Penguin update targets websites and businesses that Google has identified as over-optimized and penalizes them for trying to trick their search algorithm and increase rankings. This update is predicted to impact 3% of all search queries.  Read more

Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company launched PenguinWatch.com, a Google search engine update resource center.  Read more

The success with which "The Hunger Games" film harnessed social networks, en route to becoming 2012's biggest blockbuster, underscores a growing threat to billions of dollars in movie-advertising revenue on which broadcasters rely.  Read more

Is timing 'everything'?  I've heard such suggestions before, feeling intimidated by the notion of minding yet another factor.  Should I go to the grocery store because I'm hungry; and, because it's dinnertime?  Should I wait until the crowd subsides?  Should I turn the Flyers game off now while they're still ahead as not to get disappointed later?  Should I approach the girl at the coffeehouse while she's busy though waiting for the 'perfect' moment (which in my mind my never come) could be an error in logic?

A new bill proposed by Eliot Engel (NY-D) and Jan Schakowsky (IL-D) known as the “Social Networking Online Protection Act” is the first legislation in Congress that addresses the practice of pre-employment Facebook screenings and is intended to make the practice itself an illegal act.  Should SNOPA be signed into law, it would outright ban employers from requiring their employees to submit confidential information (such as passwords or other login credentials) to their social networking accounts.  Read more

Small business owners who just filed their taxes are heaving a sigh of relief that the season is over and their returns are in. That leaves time for the bigger questions, of course: What’s next year going to be like? Am I in a good place? How can I pay lower taxes in the future?  Read more

I'm an 'armchair PR quarterback.'  I have experience in the field, but currently reside in PR hibernation, focusing professional attention on writing and internal marketing.  However, my former professional sentiments can't help but fuel my interest and inner passion.  I regularly trace the PR operations of brands, shouting at the computer screen like an aged, high school quarterback who lends his voice to the television screen while assuming the Lazy-Boy position.  "C'mon how could you make that PR play!"

"The minute you get a message out there that has engagement that gets people's imaginations fired up or gets their emotions or passions stoked, it's going to go beyond your network because you may have your 130 Facebook followers but each one of them has 130 of their own so the message can spread like wild fire," said Michael Stricker, director of social media with the Internet marketing firm Webimax.  Read more

(Sigh) It seems so obvious to so few.  I read a humorous post today regarding the plight of black hats; the author facetiously recommends keeping a chin up and getting back to work (also advising white-hat methods as a future alternative).  I agree.  Stop your whining and start 'getting it.'  I understand why some entertain unscrupulous methods…$...that's why.

The problem with most daily deal sites is that the bargains you're offered aren't necessarily the ones you want. That's where Amazon (AMZN) thinks it can gain an advantage over rivals like Groupon (GRPN) and others.  Read more

The layup that was Facebook's initial public offering is no longer a sure thing. That's the most obvious conclusion

WebiMax, a leading search engine optimization firm, was recently named a 2012 South Jersey Fastest Growing Company in a contest jointly conducted by the Philadelphia Business Journal and the Rohrer College of Business at Rowan University.  Read more

As Google launches its Drive service, we check in with WebiMax CEO Ken Wisnefski. Alisa Parenti also gets an update on Facebook, just a few weeks before its IPO.  Listen here

WebiMax, the top-rated search engine optimisation (SEO) firm in the United Kingdom, has recently launched their London Internet Marketing Initiative offering a comprehensive suite of web-based marketing services. The initiative brings their award-winning solutions to London-area and UK businesses catering specifically to the influx of visitors to the city and surrounding areas in the coming months.  Read more

Google has been making many updates.  Have you heard?  Don't worry; the search engine optimization world closely tracks the search giant's moves.  We must.  There's too much invested in the process.  Our consumers depend on us to do a good job for them.  Your consumers depend on you too.